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Now a major motion picture from Clint Eastwood, starring Tom Hanks the inspirational autobiography by one of the most captivating American heroes of our time, Capt. Sully Sullenberger the pilot who miraculously landed a crippled US Airways Flight 1549 in New York s Hudson River, saving...

In this "important and comprehensive" (New Yorker) guide to statistical thinking, discover how you can use data and mathematics to gain a better understanding of life’s biggest problems. The age of big data has made statistical literacy more important than ever. In The Art of Statistics, David...

The dramatic inside story of the first four historic flights that launched SpaceX—and Elon Musk—from a shaky startup into the world's leading edge rocket company. In 2006, SpaceX—a brand-new venture with fewer than 200 employees—rolled its first, single-engine rocket onto a launch pad at...

In this book, Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in various industries, Connected Strategy identifies the four pathways - respond-to-desire, curated offering, coach behavior, and automatic execution - for turning episodic interactions into continuous relationships. The authors show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies. 

AN INSTANT NEW YORK TIMES BESTSELLER From Wharton professor and author of the popular One Useful Thing Substack newsletter Ethan Mollick comes the definitive playbook for working, learning, and living in the new age of AI Something new entered our world in November 2022 — the first general...

As robots are increasingly integrated into modern society—on the battlefield and the road, in business, education, and health—Pulitzer-Prize-winning New York Times science writer John Markoff searches for an answer to one of the most important questions of our age: will these machines help...

As data floods into your company, you need to put it to work right away—and SQL is the best tool for the job. With the latest edition of this introductory guide, author Alan Beaulieu helps developers get up to speed with SQL fundamentals for writing database applications, performing administrative tasks, and generating reports. You'll find new chapters on SQL and big data, analytic functions, and working with very large databases.

Few subjects are more fundamental to modern life than electrical power. The systems that generate, transport, and distribute electricity are among the most essential contributors to modern industry, development, and everyday living. As energy demand grows and, with it, the electric power industry, more and more non-electrical professionals must make important policy and administrative decisions regarding the systems that power our world.

From London to New York, Ewan and Charley chased their shadows through Europe, the Ukraine, Kazakhstan, Mongolia and Russia, across the Pacific to Alaska, then down through Canada and America. But as the miles slipped beneath the tyres of their big BMWs, their troubles started. Exhaustion, injury and accidents tested their strength. Treacherous roads, unpredictable weather and turbulent politics challenged their stamina.

The National Book Award–winning epic chronicle of the creation of the Panama Canal, a first-rate drama of the bold and brilliant engineering feat that transformed global trade routes and shaped modern American history, as told by Pulitzer Prize–winning author and master historian David...

When it comes to choosing, using, and maintaining a database, understanding its internals is essential. But with so many distributed databases and tools available today, it's often difficult to understand what each one offers. With this practical guide, Alex Petrov guides developers through the concepts behind modern database and storage engine internals.

These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.

How did a simple design error cause one of the great disasters of the 1980s - the collapse of the walkways at the Kansas City Hyatt Regency Hotel? What made the graceful and innovative Tacoma Narrows Bridge twist apart in a mild wind in 1940? How did an oversized waterlily inspire the magnificent Crystal Palace, the crowning achievement of Victorian architecture and engineering? These are some of the failures and successes that Henry Petroski, author of the acclaimed The Pencil, examines in this engaging, wonderfully literate book.

In the summer of 2001, Peter Hessler, the longtime Beijing correspondent for The New Yorker, acquired his Chinese driver's license. For the next seven years, he traveled the country, tracking how the automobile and improved roads were transforming China.

Need networking know-how, but don't know where to turn? Run-don't walk-to the no-nonsense networking guidance offered in this friendly guide! Whether you're a networking administrator or an everyday computer user looking to set up a network in your home or office, Networking for Dummies, seamlessly gets you connected with the basics and gives you the knowledge to work out whatever kinks may come your way-in no time.

Run a Google search for “black girls” - what will you find? “Big Booty” and other sexually explicit terms are likely to come up as top search terms. But, if you type in “white girls”, the results are radically different. The suggested porn sites and un-moderated discussions about “why black women are so sassy” or “why black women are so angry” presents a disturbing portrait of black womanhood in modern society. In Algorithms of Oppression, Safiya Umoja Noble challenges the idea that search engines like Google offer an equal playing field for all forms of ideas, identities, and activities.

Science is humanity's greatest achievement. It ranges from the study of the universe itself to the smallest particles of matter contained within it - and everything in between. If you want to better understand our physical world, as most of us do, gaining a basic understanding of science itself is profoundly important - yet many are intimidated by the breathtaking scope of such an endeavor. Now an award-winning science teacher has taken out the intimidation, harnessing that breathtaking scope into a series of 60 exciting, comprehensive, and accessible lectures.

The image we have of Amelia Earhart today - a tousle-haired, androgynous flier clad in shirt, silk scarf, leather jacket, and goggles - is only one of her many personas, most of which have been lost to us through the years. Through years of research and interviews with many of the surviving people who knew Amelia, Susan Butler has recreated a remarkably vivid and multifaceted portrait of this enigmatic figure.

Information architecture (IA) is far more challenging - and necessary - than ever. To guide you through this broad ecosystem, this popular guide - now in its fourth edition - provides essential concepts, methods, and techniques for digital design that have withstood the test of time. UX designers, product managers, developers, and anyone involved in digital design will learn how to create semantic structures that will help people engage with your message.