検索キーワード： 歴史・文化

Learn how to compete against large competitors and structure your pricing for maximum growth. Discover the four SaaS Cheat Codes that can dramatically accelerate your business's success. Learn how to avoid common mistakes that SaaS founders make and identify the right marketing approaches for your business.

新しいものが世の中に広まり定着する「条件」とは何か．新商品やサービス，新しいアイデアの普及を阻害する「摩擦」の存在，普及を決定づける消費者や企業の個々の選択から，普及する条件を考える．

今回のテーマを取り上げようと思ったきっかけは、先日、米コンシューマリポートが報告した調査記事だった。同社は毎年、自動車メーカーのブランド力をいくつかの切り口からスコアリングして順位を付けている。ドイツのメーカーに比べ、日本メーカーは信頼感で勝るスコアを付けることが多く、とりわけレクサスやトヨタが強いランキングだ。今年もナンバーワンはレクサスだったが、2位には意外なメーカーが顔を覗かせていた。マツダである。3位以下はトヨタ、アウディ、スバル、ポルシェ、ビュイックと続く。マツダは昨年、トップ5にも入っていなかったというのに大躍進したのだ。こうした様々な自動車関連のランキングや評価が掲載されたコンシューマリポートの2015年の自動車特集号の表紙は、数ある新発表車種の中からMAZDA MX-5（日本名：ロードスター）が選ばれている。(本文より)本田雅一　続・モバイル通信リターンズはこちらから→http://yakan-hiko.com/honda.html

日本経済を牽引してきた自動車産業。

T2Vの開発元の株式会社プログマインド代表取締役の 濁川武郷氏にインタビューしています。

Gene Kranz was present at the creation of America's manned space program and was a key player in it for three decades. As a flight director in NASA's Mission Control, Kranz witnessed firsthand the making of history. He participated in the space program from the early days of the Mercury program to the last Apollo mission, and beyond. He endured the disastrous first years when rockets blew up and the United States seemed to fall further behind the Soviet Union in the space race.

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions.

鉄道ファンのみならず人気の高い「新幹線」をめぐる最新の話題を特集する。

Will machines someday replace attorneys, physicians, computer programmers, and world leaders? What about composers, painters, and novelists? Will tomorrow’s supercomputers duplicate and exceed humans? Are we just wetware, natural computers doomed to obsolescence by tomorrow’s ultra-powerful artificial intelligence? In Non-Computable You: What You Do That Artificial Intelligence Never Will, Robert J. Marks II answers these and other fascinating questions with his trademark blend of whimsy and expertise.

A mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, took on the juggernaut Nintendo and revolutionized the video-game industry. In 1990, Nintendo had a virtual monopoly on the video-game industry. Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. But all that would change with the arrival of Tom Kalinske, a former Mattel executive who knew nothing about video games and everything about fighting uphill battles.

A New York Times technology correspondent presents the dramatic rise and fall of Uber, set against the rapid upheaval in Silicon Valley during the mobile era. Based on hundreds of interviews with current and former Uber employees, along with previously unpublished documents, Super Pumped is a pause-resisting story of ambition and deception, obscene wealth, and bad behavior, that explores how blistering technological and financial innovation culminated in one of the most catastrophic 12-month periods in American corporate history.

We have never had so much information at our fingertips, and yet most of us simply don't understand how our world really works. Professor Vaclav Smil is not a pessimist or an optimist, he is a scientist, and this book is a much-needed reality check on topics ranging from food production and nutrition, through energy and the environment, to globalisation and the future. For example, the carbon footprint of meat is well known, but did you know that the equivalent of five tablespoons of diesel fuel goes into the production of each greenhouse-grown, medium-size, supermarket-bought tomato?

Increasing numbers of parents grapple with children who are acting out without obvious reason. Revved up and irritable, many of these children are diagnosed with ADHD, bipolar illness, autism, or other disorders, but don't respond well to treatment. They are then medicated, often with poor results and unwanted side effects. Based on emerging scientific research and extensive clinical experience, integrative child psychiatrist Dr. Victoria Dunckley has pioneered a four-week program to treat the frequent underlying cause, Electronic Screen Syndrome (ESS).

An unflinching look at the aspiring city-builders of our smart, mobile, connected future. We live in a world defined by urbanization and digital ubiquity, where mobile broadband connections outnumber fixed ones, machines dominate a new "internet of things," and more people live in cities than in the countryside.

The runaway success of the microchip may finally be reaching its end. As shrinking transistors approach the size of atoms, the phenomenal growth of computational power inevitably collapses. But this change heralds the birth of a revolutionary new type of computer, one that calculates on atoms themselves. Quantum computers promise unprecedented gains in computing power, enabling advancements that could overturn every aspect of our daily lives.

La digitalización avanza inexorablemente. Aturdidos por el frenesí de la comunicación y la información, nos sentimos impotentes ante el tsunami de datos que despliega fuerzas destructivas y deformantes.

Superagency offers a roadmap for using AI inclusively and adaptively to improve our lives and create positive change. While acknowledging challenges like disinformation and potential job changes, the book focuses on AI’s immense potential to increase individual agency and create better outcomes for society as a whole. Imagine AI tutors personalizing education for each child, researchers rapidly discovering cures for diseases like Alzheimer's and cancer, and AI advisors empowering people to navigate complex systems and achieve their goals.

From the Industrial Revolution to the age of artificial intelligence, The Technology Trap takes a sweeping look at the history of technological progress and how it has radically shifted the distribution of economic and political power among society’s members.

How will artificial intelligence affect crime, war, justice, jobs, society, and our very sense of being human? The rise of AI has the potential to transform our future more than any other technology - and there's nobody better qualified or situated to explore that future than Max Tegmark, an MIT professor who's helped mainstream research on how to keep AI beneficial.

We are approaching a critical threshold in the history of our species. Everything is about to change. Soon you will live surrounded by AIs. They will organize your life, operate your business, and run core government services. You will live in a world of DNA printers and quantum computers, engineered pathogens and autonomous weapons, robot assistants and abundant energy.