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Your marketing team doesn’t need more tools—it needs traction. If you’re a Marketing Director, VP, or creative lead, you’ve felt the pressure: deliver more content, in less time, without losing the voice that makes your brand human. The AI revolution promised speed, but not soul. And now, you’re caught between deadlines and doubt, wondering if AI can truly help without making your messaging feel robotic. This audiobook gives you the answer—and the system.

Stel, het is je eerste werkdag na je vakantie, je opent je inbox: 147 ongelezen mails. Weg vakantiegevoel, hallo stress. Wat als een AI-assistent je e-mails al heeft gesorteerd, samengevat én concept antwoorden heeft klaargezet? AI kan je het werk van één hele werkdag per week besparen. Minder gedoe, meer focus en eindelijk meer tijd voor de dingen die jij belangrijk vindt. Toch gebruiken we AI nog verbazingwekkend weinig. Waarom? Omdat we niet goed weten hoe. En – laten we eerlijk zijn – omdat we liever vasthouden aan de manier waarop we het altijd al doen. Precies daar zit de echte winst.

In a world where artificial intelligence is reshaping everything from business to creativity, AI for Everyday People is your ultimate guide to thriving in the new era. Whether you're looking to boost your daily life, grow a side hustle, or ignite your creative spark, this book shows you exactly how to use powerful AI tools without getting lost in technical jargon.

The Graphene Bridge: AI, Quantum Computing, and the Future of Innovation Graphene is one of the most extraordinary materials ever discovered, with the potential to reshape industries, power next-generation Artificial Intelligence, and revolutionize quantum computing. Unlocking its full potential requires bridging the gaps between cutting-edge science, technological advancement, and real-world application. The Graphene Bridge explores the intersection of graphene, artificial intelligence, quantum cryptography, and atomic batteries, blending scientific exploration with thrilling storytelling.

A Practical Guide to Deploying AI Agents to Streamline Operations, Enhance Customer Service, and Reduce Costs is your comprehensive companion for integrating AI agents into your workflows—whether you're running a startup, scaling a small business, or optimizing an enterprise.

Algo novo entrou em nosso mundo de novembro de 2022 - a primeira IA de uso geral que poderia se passar por um ser humano e realizar o tipo de trabalho criativo e inovador que somente os humanos poderiam fazer anteriormente. O professor de Wharton, Ethan Mollick, entendeu imediatamente o que o ChatGPT fez: depois de milhões de anos sozinhos, os humanos desenvolveram um tipo de cointeligência que poderia aumentar, ou mesmo substituir, o pensamento humano.

Ready to build a passive income stream that works while you sleep? This game-changing book reveals how to harness AI-powered tools like ChatGPT to generate effortless earnings—without the grind of traditional work.

Lead with Confidence into the Age of Private AI—Securely, Strategically, and Ethically. In a world where data is power, Private AI is no longer optional—it’s your next competitive advantage. But how do you adopt AI at scale without sacrificing privacy, compliance, or trust? Building Your Private AI is your executive guide to secure, scalable, and ethical AI deployment.

The full inside story of the breathtaking rise and shocking collapse of a multibillion-dollar start-up, by the prize-winning journalist who first broke the story and pursued it to the end. In 2014, Theranos founder and CEO Elizabeth Holmes was widely seen as the female Steve Jobs: a brilliant Stanford dropout whose start-up ‘unicorn’ promised to revolutionize the medical industry with a machine that would make blood tests significantly faster and easier.

クリエイティブ分野で、果たして人間はChatGPTに勝てるのか。本書は、いち個人作家である私が、ChatGPTへ贈る”挑戦状”です。

La storia di come le reti di informazione hanno fatto e disfatto il nostro mondo, dall’autore del bestseller mondiale Sapiens. Negli ultimi centomila anni, noi Sapiens abbiamo accumulato un enorme potere. Eppure, nonostante tutte le nostre scoperte, invenzioni e conquiste, oggi ci troviamo in una crisi esistenziale. Il mondo è sull’orlo del collasso ecologico. La disinformazione dilaga. E ci stiamo buttando a capofitto nell’era dell’intelligenza artificiale, una nuova rete di informazioni che minaccia di annientarci. Perché siamo così autodistruttivi?

なぜあなたの会社の社員は、生成AIを使わないのか？累計650社以上の導入＆開発支援で得たノウハウを惜しみなく公開！

When longtime AI expert and journalist Karen Hao first began covering OpenAI in 2019, she thought they were the good guys. Founded as a nonprofit with safety enshrined as its core mission, it was meant, its leader Sam Altman told us, to act as a check against more purely market forces. In exhilarating prose and with unparalleled access to those closest to Sam Altman, Hao recounts the meteoric rise of OpenAI and shows us the sinister impact that this industry is having on society.

Confused about AI and worried about what it means for your future and the future of the world? You’re not alone. AI is everywhere—and few things are surrounded by so much hype, misinformation, and misunderstanding. In AI Snake Oil, computer scientists Arvind Narayanan and Sayash Kapoor cut through the confusion to give you an essential understanding of how AI works, why it often doesn’t, where it might be useful or harmful, and when you should suspect that companies are using AI hype to sell AI snake oil—products that don’t work, and probably never will.

This is a practical, non-technical guide for business leaders, entrepreneurs, and curious minds. This comprehensive guide on agentic AI cuts through the hype and offers a clear, jargon-free strategic roadmap to understanding and applying this technology. The authors bring a rare perspective, having implemented agentic AI across diverse organizations—from global enterprises to agile startups—witnessing both remarkable successes and sobering failures.

Is artificial intelligence going to take over the world? Have big tech scientists created an artificial lifeform that can think on its own? Is it going to put authors, artists, and others out of business? Are we about to enter an age where computers are better than humans at everything? The answer to these questions, linguist Emily M. Bender and sociologist Alex Hanna make clear, is “no,” “they wish,” “LOL,” and “definitely not.” This kind of thinking is a symptom of a phenomenon known as “AI hype.”

Penguin Audio presents Life 3.0 by Max Tegmark, read by Rob Shapiro. We stand at the beginning of a new era. What was once science fiction is fast becoming reality, as AI transforms war, crime, justice, jobs and society - and even our very sense of what it means to be human. More than any other technology, AI has the potential to revolutionise our collective future - and there's nobody better situated to explore that future than Max Tegmark, an MIT professor and cofounder of the Future of Life Institute, whose work has helped mainstream research on how to keep AI beneficial.

In Build a Large Language Model (from Scratch) bestselling author Sebastian Raschka guides you step by step through creating your own LLM. Each stage is explained with clear text, diagrams, and examples. You’ll go from the initial design and creation, to pretraining on a general corpus, and on to fine-tuning for specific tasks.

How will artificial intelligence affect crime, war, justice, jobs, society, and our very sense of being human? The rise of AI has the potential to transform our future more than any other technology - and there's nobody better qualified or situated to explore that future than Max Tegmark, an MIT professor who's helped mainstream research on how to keep AI beneficial.

Humans have always been good at inventing tools that change the way we live and work—though not always good at adapting to those changes. Consider how the internet has given us instant access to gigabytes of data and yet has made us more distracted. Or how social media has enabled us to be more connected than ever, and yet it can also alienate or isolate us. Will the power of AI create a new era of robotic, impersonal efficiency, or will it catalyze a renaissance, redefining leadership and the world of work?