検索キーワード： 制作 "----RM Alexander" インターネット・ソーシャルメディア

Successful technical blogging isn't easy, but it also isn't magic. You can attract and keep an audience of loyal, regular readers, get more users for your start-up or open-source project, or simply find an outlet to share your expertise. This book is your blueprint with step-by-step instructions that leave no stone unturned. Plan, create, maintain, and promote a successful blog that will have remarkable effects on your career or business. People often find success by teaching what they know, and blogging is a reliable path to doing just that. The problem is getting it right.

Twitter seems like a perfect start-up success story. In barely six years, a small group of young, ambitious programmers in Silicon Valley built an $11.5 billion business out of the ashes of a failed podcasting company. Today Twitter boasts more than 200 million active users and has affected business, politics, media, and other fields in innumerable ways.

An incisive observer, writer, and participant in today's social movements, Zeynep Tufekci explains in this accessible and compelling book the nuanced trajectories of modern protests - how they form, how they operate differently from past protests, and why they have difficulty persisting in their long-term quests for change.

The Social Media Bible is a comprehensive social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This revised 3rd edition (2012) addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks.

This book is the clear road map you need to successfully implement conversion-focused podcasting into your business, and is the consolidation of more than a decade working in the podcast industry serving customers, clients, and patients from all walks of life and backgrounds. If you're looking for a book contains everything you need to stay on track so you get your podcast up and running quickly so you can make more sales more often, then Welcome to the Show 1.0 is for you.

More people than ever are turning to podcasts for on-demand, mobile entertainment and information. Podcasting for Dummies offers a fast and easy way to get the know-how you need to produce and distribute one of your very own. Written by a pair of podcasting pioneers, this book shares insight on the technology behind recording, editing, and sharing podcasts, along with tips and tricks on how to produce a pro-level podcast.

Today's consumers prefer the advantages of access over the hassles of ownership. It's not just Internet services like Netflix and Spotify; even industrial firms like GE and Caterpillar are reinventing themselves as solutions providers. Whether you sell software, clothes, insurance, or industrial machines, you need to master the transition to the subscription model. Adapting to the subscription economy takes more than just deciding to sell subscriptions instead of products. You'll have to reinvent your company from the inside out - from your accounting to your entire IT architecture.

What if you could earn money 24/7 from Instagram, TikTok, and YouTube… without posting daily, without showing your face, and completely on autopilot? Welcome to Social Media Automation Money Machine, the ultimate 3-in-1 guide that reveals how to turn the world’s most powerful platforms into passive income machines using smart automation and AI tools. This bundle includes: YouTube Automation Money Machine – Discover how faceless channels generate thousands in monthly income through automated scripting, editing, and publishing workflows powered by ChatGPT and AI.

Building Your Influencer Marketing Business by VentureNest Books is an essential guide for anyone eager to transform their passion for social media into a profitable influencer marketing venture. This book addresses the challenges many face, such as where to start with influencer strategies, choosing the right platforms, creating impactful campaigns, and forming genuine connections with influencers. Offering a step-by-step approach, it covers everything from the fundamentals of influencer marketing to advanced strategies.

In UGC for Gen X and Boomers, Kitty Jay, a successful content creator, writer, and voice over artist, shares her no-nonsense guide to breaking into the booming world of User Generated Content. You don’t need to chase followers or go viral—you just need to bring your real-life experience, authenticity, and a willingness to learn new tools. From tech basics to building your first video portfolio, landing paid gigs, and setting healthy boundaries, this practical, encouraging guide shows you how to create compelling content for brands—even if you’ve never made a TikTok in your life.

Is he a man or is he a carrot? In this groundbreaking autobiography of a YouTube icon, we get to the root of it. In this breathtaking debut, Josh Carrott peels back the curtain to reveal an epic saga of friendship, true love, and a prophecy that will change his life forever. Gird your loins and hold on tight for the unfiltered story of his fascinating and vitamin-A-infused life.

Two defense experts explore the collision of war, politics, and social media, where the most important battles are now only a click away. Through the weaponization of social media, the Internet is changing war and politics, just as war and politics are changing the Internet. Terrorists livestream their attacks, “Twitter wars” produce real world casualties, and viral misinformation alters not just the result of battles, but the very fate of nations. The result is that war, tech, and politics have blurred into a new kind of battlespace that plays out on our smartphones.

Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In this lively, practical, and inspiring audiobook, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each.

Il Personal Branding è l'insieme di strategie necessarie a definire il proprio brand personale e a comunicarlo con efficacia. In ogni ambito, che sia il lavoro o i rapporti personali, comunicare bene il nostro brand, cioè la nostra essenza, la nostra unicità individuale e le caratteristiche chiave della nostra identità spinge chi ci incontra a decidere se conoscerci meglio, incontrarci e infine entrare in relazione con noi. Il Personal Branding quindi rappresenta uno strumento che punta a costruire una reputazione positiva riguardo alle nostre capacità e a diffonderla presso le persone che abbiamo individuato come target. In questo audiolibro cercheremo principalmente di dare consigli in merito all'utilizzo del Personal Branding, ovvero su quali contenuti privilegiare, come e quando condividerli e in che maniera mantenere intatta, nell'uso di piattaforme differenti, la coerenza del nostro brand.

In 2010, Kevin Systrom and Mike Krieger released a photo-sharing app called Instagram, with one simple but irresistible feature: It would make anything you captured look more beautiful. The cofounders cultivated a community of photographers and artisans around the app, and it quickly went mainstream. In less than two years, it caught Facebook’s attention: Mark Zuckerberg bought the company for a historic one billion dollars when Instagram had only 13 employees.

From a New York Times investigative reporter, this “authoritative and devastating account of the impacts of social media” (New York Times Book Review) tracks the high-stakes inside story of how Big Tech’s breakneck race to drive engagement—and profits—at all costs fractured the world, and is “an essential book for our times” (Ezra Klein).

You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs - as much as any one person can.

This isn’t just another book about tips and tricks. It’s your step-by-step guide to thriving in the fast-paced world of social media—powered by smart strategy, human creativity, and AI that actually helps instead of overwhelming you. Perfect for creators, entrepreneurs, influencers, digital marketers, and everyday social media users who want to grow with intention, this book walks you through what it really takes to succeed online—with purpose, clarity, and sustainable consistency.

This book offers everything you need to know about creating, promoting, and sustaining a successful podcast. From planning your episodes and mastering the technical side to building a loyal community and leveraging platforms like Substack, Patreon, and Discord, this guide provides actionable strategies and insider tips. Learn how to create visually captivating content with tools like Headliner, monetise your efforts, and use podcasting to amplify your other creative ventures.

As traditional marketing tactics continue to falter in today’s business landscape, simply amassing followers and leading with a corporate logo is no longer enough. This essential guide offers a new, seven-step approach to brand building and provides the tools for any leader to compete with giants by showing them how to amplify what most already do best: teaching and relationship building as a way to build trust in a way corporations cannot.