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Columbia Business School professor Sandra Matz reveals in fascinating detail how big data offers insights into the most intimate aspects of our psyches and how these insights empower an external influence over the choices we make. This can be creepy, manipulative, and downright harmful, with scandals like that of British consulting firm Cambridge Analytica being merely the tip of the iceberg. Yet big data also holds enormous potential to help us live healthier, happier lives.

Drawing on years of work interpreting and explaining data about almost anything, renowned data journalist Kiko Llaneras offers practical tools and shortcuts to help you understand the numbers and make better decisions using a quantitative lens. Through a series of compelling examples, he reveals some of the surprising insights that a data-driven perspective can offer.

The ability to effectively communicate with data is no longer a luxury in today’s economy; it is a necessity. Transforming data into visual communication is only one part of the picture. It is equally important to engage your audience with a narrative—to tell a story with the numbers. Effective Data Storytelling will teach you the essential skills necessary to communicate your insights through persuasive and memorable data stories.

Businesses own more data than ever before, but it's of no value if you don't know how to use it. Data governance manages the people, processes, and strategy needed for deploying data projects to production. But doing it well is far from easy: Less than one fourth of business leaders say their organizations are data driven. In Designing Data Governance from the Ground Up, you'll build a cross-functional strategy to create roadmaps and stewardship for data-focused projects, embed data governance into your engineering practice, and put processes in place to monitor data after deployment.

Amazon Web Services in Action introduces you to computing, storing, and networking in the AWS cloud. The audiobook will teach you about the most important services on AWS. You will also learn about best practices regarding security, high availability, and scalability.

Data science is the application of a combination of mathematical, statistical, analytical, and programming skills for the collection, organization, and interpretation of data to allow effective and proper management of the business whose data it is. The job of such a scientist is trending all over the world. The demand for such scientists is huge, more than the number of available candidates. Data science is a field of study that is growing at a fast pace. From big tech companies to E-commerce companies to websites and many others are now relying on data science.

This new edition - more than 50 percent new and revised - is a significant update from the previous one and reveals how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics, such as preparing data for analysis and creating the necessary infrastructure for data mining at your company.

Every new version of Java is important, but Java 8 was a game changer. Java 8 in Action is a clearly written guide to the new features of Java 8. It begins with a practical introduction to lambdas, using real-world Java code. Next, it covers the new Streams API and shows how you can use it to make collection-based code radically easier to understand and maintain.

Look no further! It's time for you to take advantage of this easy programming guide so you can have immediate success in Python programming! Mr. Key goes above and beyond with data types, programming modes, and conditional statements.

Data is the new oil. Data is essential for companies to predict trends, identify opportunities and be two steps ahead of the competition by providing them with important insights before they happen. But all this data would render useless without something called data visualization, the ability to turn raw information into meaningful insights. Mastering this skill will undoubtedly lead to better and faster business decisions.

Data science is an exciting field and will remain as such for many years to come. With more people than ever studying data science, machine learning & AI, there is an increasing gap between what you learn in the classroom and how data science is done in the real world. Inspired by conversations with nearly 10,000 social media followers, this book aims to close that gap and address some of the common tasks that you will face in your first year as a data scientist.

Foreword by Steven Pinker Blending the informed analysis of The Signal and the Noise with the instructive iconoclasm of Think Like a Freak, a fascinating, illuminating, and witty look at what the vast amounts of information now instantly available to us reveals about ourselves and our...

Data and analytics are essential for any business, giving insight into what's working, what can be improved, and what else needs to be done. SAS software helps you make sure you're doing data right, with a host of data management, reporting, and analysis tools. SAS for Dummies teaches you the essentials, helping you navigate this statistical software and turn information into value.

This audiobook is a summary of the advice I’ve given to software engineers over the years–and then some more. This audiobook follows the structure of a “typical” career path for a software engineer, from starting out as a fresh-faced software developer, through being a role model senior/lead, all the way to the staff/principle/distinguished level. It summarizes what I’ve learned as a developer and how I’ve approached coaching engineers at different stages of their careers.

Brought to you by Penguin. THE SUNDAY TIMES BESTSELLER AND A FINANCIAL TIMES, SUNDAY TIMES AND TELEGRAPH BOOK OF THE YEAR 2024 The insider account of the data revolution that has swept through the modern football world written by one of its key architects, Ian Graham. Between 2012 and 2023, Ian...

Time Series Forecasting in Python teaches you to build powerful predictive models from time-based data. Every model you create is relevant, useful, and easy to implement with Python. You’ll explore interesting real-world datasets like Google’s daily stock price and economic data for the USA, quickly progressing from the basics to developing large-scale models that use deep learning tools like TensorFlow.

This friendly guide teaches you how to apply common algorithms to the practical problems you face every day as a programmer. You'll start with sorting and searching and, as you build up your skills in thinking algorithmically, you'll tackle more complex concerns such as data compression and artificial intelligence. This accesible introduction is suitable for self-taught programmers, engineers, or anyone who wants to brush up on algorithms. Each carefully presented example includes helpful diagrams and fully annotated code samples in Python.

Maximize your portfolio, analyze markets, and make data-driven investment decisions using Python and generative AI. Investing for Programmers shows you how you can turn your existing skills as a programmer into a knack for making sharper investment choices.

Structured query language, or SQL (pronounced "sequel" by many), is the most widely used programming language in database management and is the standard language for relational database management systems (RDBMS). SQL programming allows users to return, analyze, create, manage, and delete data within a database - all within a few commands.

A Platform Mindset is a leadership book that shows how organizations can unlock scale and innovation by combining long-term platform investments with a culture of collaboration, trust, and shared purpose. Marcus Fontoura's career, and indeed this book, has largely been about the ethos needed to build powerful platforms. A tech platform is a reusable system that implements a core piece of functionality, such as identity. In this case, an identity platform provides a solution for users to log-in to multiple services.