検索キーワード： 制作 "--Tyson Hanks" 事業開発・起業

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them

In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that the Objectives and Key Results system has spurred at so many great organizations. This book will help a new generation of leaders capture the same magic.

Learn to make your small business marketing as simple, effective, and affordable as duct tape. In Duct Tape Marketing, renowned small business marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you want. In this audiobook you will learn the Duct Tape Marketing system and how to apply its principles to your business by following three steps. This audiobook provides proven, yet elegantly simple tools to help you grow your small business.

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.

話題沸騰！Amazonベストセラー第１位!!兄・成田悠輔のひと言がきっかけだった

Growth has been both an unspoken and an explicit aim of our individual and collective striving. It governs the lives of microorganisms and galaxies; it shapes the capabilities of our extraordinarily large brains and the fortunes of our economies. Growth is manifested in annual increments of continental crust, a rising gross domestic product, a child's growth chart, the spread of cancerous cells. In this magisterial book, Vaclav Smil offers systematic investigation of growth in nature and society, from tiny organisms to the trajectories of empires and civilizations.

Beyond Entrepreneurship 2.0 is a new and improved version of the book that Jim Collins and Bill Lazier wrote years ago. In this upgraded edition, Jim Collins honours his mentor, Bill Lazier, who passed away in 2005, and re-examines the original text of Beyond Entrepreneurship with his 2020 perspective.

Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.

In his long-awaited memoir, Yvon Chouinard - legendary climber, businessman, environmentalist, and founder of Patagonia, Inc. - shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian blacksmith to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment.

Two renowned investment advisors and authors of the best seller The Great Reckoning bring to light both currents of disaster and the potential for prosperity and renewal in the face of radical changes in human history as we move into the next century. The Sovereign Individual details strategies necessary for adapting financially to the next phase of Western civilization.

If you had the opportunity to work where, when, and with whom you wanted - all while getting paid very well - would you take it? Self-made multimillionaire and best-selling author Michael Masterson did, and with Ready, Fire, Aim he'll show you how to do the same.

大好きなことを仕事にしてみませんか？どんな人でも低資金・低リスクで自分の「好き」を売る方法があるんです！

The world's foremost entrepreneurial coach shows you how to make a mindset shift that opens the door to explosive growth and limitless possibility - in your business and your life.

Father of modern management, social commentator, and preeminent business philosopher Peter F. Drucker analyzed economics and society for more than 60 years. Now, for listeners everywhere who are concerned with the ways that management practices and principles affect the performance of organizations, individuals, and society, there is The Essential Drucker - an invaluable compilation of essential materials from the works of a management legend.

この本のテーマはずばり「安定収益を生むサブスクリプションの作り方」です。サブスク作りのポイントは会員を成功させる仕組み、コンテンツ、そして継続率です。

延べ６万人にのぼる起業を志す会社員と向き合ってわかった、「会社員のまま起業して結果を出す人」がやっている、売上ステージ別に必要な思考と実務のすべて。

The essential skill of creating and maintaining new businesses - the art of the entrepreneur - can be summed up in a single word: managing. In High Output Management, Andrew S. Grove, former chairman and CEO (and employee number three) of Intel, shares his perspective on how to build and run a company. Born of Grove’s experiences at one of America’s leading technology companies, this legendary management book is a Silicon Valley staple, equally appropriate for sales managers, accountants, consultants, and teachers, as well as CEOs and start-up founders.

What's the right price for your new product? Millionaire maker Dan S. Kennedy and pricing/marketing strategist Jason Marrs empower small business owners to take control of their profits by taking charge of the source: their price.

独自の視点と卓越した才能を持ち、さまざまな分野の最前線で活躍するトップランナーたちが、時代を切り取るテーマについて語り合う連続企画「イノベーターズ・トーク」。
第2回は、ローランド・ベルガー日本法人会長の遠藤功氏と、ローソン会長CEOの玉塚元一氏が「日本人にMBA（経営学修士）は必要か」をテーマに激論を交わす。 遠藤氏は外資系コンサルティングファームのトップを務め、「現場力」という概念を世に広めたことでも知られる。
一方で、約10年間、早稲田大学ビジネススクールの教授を務めた。育成熱心な指導者として教え子からの評価も高かったが、徐々に大学組織やMBA制度そのものへの違和感を抱き始め、2016年に教授を退任した。
昨年末には顛末を著書『結論を言おう、日本人にMBAはいらない』につづり、その赤裸々な内容は賛否両論の嵐を巻き起こした。
対する玉塚氏は、「イノベーターズ・ライフ」でも語られたとおり、海外ビジネススクールに留学したことを契機に外資系企業に転職し、その後、経営者としての道を切り開いた。いわば「MBAの成功者」である。
MBAという制度に、教授として、受講者として向き合った二人。日本人のキャリアを考える上で、MBAはどのような意味合いを持つのか。リーダーを育成する上で、ビジネススクールは有用なのか、そうでないのか。当事者の立場か

Best Books of the Year in The Financial Times Shortlisted for Financial Times and Schroders Business Book of the Year ‘Important, timely, instructive and entertaining’ – Daniel Kahneman, bestselling author of Thinking, Fast and Slow 'Entertaining . . . compelling . . . there are lessons...