検索キーワード： コンピュータ・テクノロジー

Dan Kennedy and Parthiv Shah leverage their extensive marketing expertise to teach you proven, no-nonsense strategies for achieving successful marketing automation. This exceptional addition to the No B. S. series is essential for anyone aiming to harness software and cutting-edge technology to elevate their marketing efforts.

One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there’s often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. But anyone can conduct product research. With this quick reference guide, you’ll learn a common language and set of tools to help you carry out research in an informed and productive manner.

Listen to hilarious stories with serious lessons that Michael Lopp extracts from his varied and sometimes bizarre experiences as a manager at Apple, Pinterest, Palantir, Netscape, Symantec, Slack, and Borland. Many of the stories first appeared in primitive form in Lopp’s perennially popular blog, Rands in Repose. The third edition of Managing Humans contains a whole new season of episodes from the ongoing saga of Lopp's adventures in Silicon Valley, together with classic episodes remastered for high fidelity and freshness.

Tony Fadell led the teams that created the iPod, iPhone and Nest Learning Thermostat and learned enough in over 30 years in Silicon Valley about leadership, design, startups, Apple, Google, decision-making, mentorship, devastating failure and unbelievable success to fill an encyclopaedia. So that's what this book is. An advice encyclopaedia. A mentor in a box. Build is full of personal stories, practical advice and fascinating insights into some of the most impactful products and people of the 20th century.

How do you detangle a monolithic system and migrate it to a microservice architecture? How do you do it while maintaining business-as-usual? As a companion to Sam Newman’s extremely popular Building Microservices, this new book details a proven method for transitioning an existing monolithic system to a microservice architecture.

Humans conquered the world thanks to their unique ability to believe in collective myths about gods, money, equality and freedom–as described in Sapiens: A Brief History of Humankind. In Homo Deus, Prof Harari looks to the future and explores how global power might shift, as the principal force of evolution–natural selection–is replaced by intelligent design.

This new edition - more than 50 percent new and revised - is a significant update from the previous one and reveals how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics, such as preparing data for analysis and creating the necessary infrastructure for data mining at your company.

UNIX等のマルチプラットフォームOSの技術者を支援するNPO法人MOSAは、Macintoshの技術者が拠り所とする団体でもある。この講演録は、そのMOSAが毎年秋に開催する泊まりがけのイベント、MOSA Software Meeting2008の基調講演を収録したものである。講演者は、軽妙な語り口ながら深い洞察力を秘めた話しで定評のある、大谷和利氏です。氏はこの講演の中で、iPhoneやMacintoshに関わる興味深い技術情報が多数紹介されました。MacintoshやiPhone、クラウド・コンピューティングに興味をお持ちの方には、ぜひお読みいただきたい一冊です。(C) NPO法人MOSA/Pamlink Corp.

Social Engineering: The Science of Human Hacking reveals the craftier side of the hacker's repertoire - why hack into something when you could just ask for access? Undetectable by firewalls and antivirus software, social engineering relies on human fault to gain access to sensitive spaces; in this book, renowned expert Christopher Hadnagy explains the most commonly used techniques that fool even the most robust security personnel and reveals how these techniques have been used in the past.

While you may have never thought of networking in detail, this book will introduce you to the basics of networking, the different types of networks available, the types of network topologies that you will encounter, the concept of server virtualization, and details of how to handle network breaches.

Run a Google search for “black girls” - what will you find? “Big Booty” and other sexually explicit terms are likely to come up as top search terms. But, if you type in “white girls”, the results are radically different. The suggested porn sites and un-moderated discussions about “why black women are so sassy” or “why black women are so angry” presents a disturbing portrait of black womanhood in modern society. In Algorithms of Oppression, Safiya Umoja Noble challenges the idea that search engines like Google offer an equal playing field for all forms of ideas, identities, and activities.

Cyber risk management is one of the most urgent issues facing enterprises today. This book presents a detailed framework for designing, developing, and implementing a cyber risk management program that addresses your company's specific needs. Ideal for corporate directors, senior executives, security risk practitioners, and auditors at many levels, this guide offers both the strategic insight and tactical guidance you're looking for.

生物は、なぜ進化するのか？　生命40億年の冒険が始まる！なぜウマの指は1本になった？獲得した形質の遺伝は存在する？「共通祖先」は地球最初の生物ではない？

'A story so incredible you'd think it was fiction' – James Patterson Winner of the Financial Times/McKinsey Business Book of the Year Award. The shocking true story of the breathtaking rise and collapse of Theranos, the multibillion-dollar biotech startup founded by Elizabeth Holmes, written...

In their book Abundance, best-selling authors and futurists Peter Diamandis and Steven Kotler tackled grand global challenges, such as poverty, hunger, and energy. Then, in Bold, they chronicled the use of exponential technologies that allowed the emergence of powerful new entrepreneurs. Now the best-selling authors are back with The Future Is Faster Than You Think, a blueprint for how our world will change in response to the next 10 years of rapid technological disruption.

■空気のようなインターネット 2016年に『さよならインターネット　まもなく消えるその「輪郭」について』という本を中央公論新社から出しました。インターネット論というほどのものではないけれど、これまでのインターネットと、これからのインターネットについて真面目に語ったもので、最近だとドワンゴの川上量生（かわかみ・のぶお）さんが出した『鈴木さんにも分かるネットの未来』（岩波書店）と、方向性は似ています。 発端は、僕が知り合いの編集者に、うちの会社にいる二十歳のインターンの子の話を、なにげなくしたことでした。 そのインターンの子は、こんなことを言っていました。 「家入さんはよくインターネットが大好きって言ってますけど、僕にはよくわか らないんです。なんだか、例えばハサミを好きって言ってるみたいで……」(本文より) 家入一真　「家入学級」はこちらから→ http://yakan-hiko.com/ieiri.html

Today's consumers prefer the advantages of access over the hassles of ownership. It's not just Internet services like Netflix and Spotify; even industrial firms like GE and Caterpillar are reinventing themselves as solutions providers. Whether you sell software, clothes, insurance, or industrial machines, you need to master the transition to the subscription model. Adapting to the subscription economy takes more than just deciding to sell subscriptions instead of products. You'll have to reinvent your company from the inside out - from your accounting to your entire IT architecture.

Gene Kranz was present at the creation of America's manned space program and was a key player in it for three decades. As a flight director in NASA's Mission Control, Kranz witnessed firsthand the making of history. He participated in the space program from the early days of the Mercury program to the last Apollo mission, and beyond. He endured the disastrous first years when rockets blew up and the United States seemed to fall further behind the Soviet Union in the space race.

現在の日本経済を覆っているデフレは、たんなる景気循環による不景気ではない。かつての驚異的な高度成長のベースにあった産業資本主義が形を変え、ポスト産業資本主義に変質しつつある大転換に、日本の「会社」がうまく対応できないために起こっているのだ。日本が二十一世紀を生き抜くためには、産業資本主義時代のまま生き残っている個々の「会社」の仕組みを根本から洗い直し、新しい資本主義にふさわしい形にしていかなければならない。本書は、会社の仕組みを基礎の基礎からやさしく説き起こし、経営者、サラリーマン、そして、これから就職する学生諸氏が、新しい資本主義にふさわしい会社のあり方、新しい働き方を考えるヒントを提供する。第6章　日本型資本主義の起源

Artificial intelligence surrounds us. More and more of the systems and services you interact with every day are based on AI technology. Most AI is narrowly specific; that is, it can only do a single thing, in a single context. Human intelligence is different. We can solve a variety of tasks, including those we have not seen before. In Artificial General Intelligence, Julian Togelius explores technical approaches to developing more general artificial intelligence and asks what general AI would mean for human civilization.