検索キーワード： 制作 "HarperAudio" 資産・金融

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.

In his groundbreaking Secrets of the Millionaire Mind, T. Harv Eker states: "Give me five minutes, and I can predict your financial future for the rest of your life!" Eker does this by identifying your "money and success blueprint". This blueprint determines your financial life. If your money blueprint is not set for a high level of success, you will never have a lot of money, and if somehow you do, you will most likely lose it!

A New York Times technology and business reporter charts the dramatic rise of Bitcoin and the fascinating personalities who are striving to create a new global money for the Internet age.

The law of market failure: Most new products will fail in the market, even if competently executed. 

Buy What You Love Without Going Broke has descriptive copy which is not yet available from the Publisher.

Everything But Money has descriptive copy which is not yet available from the Publisher.

In the tradition of Chloe Hooper (The Tall Man) and Helen Garner (This House of Grief and Joe Cinque's Consolation), Rick Morton tells a powerful and emotionally compelling story of one of the most shocking, large-scale failures of the Australian government, a historic and appalling political tragedy, which clearly displayed the wide-reaching and systematic contempt that a government had for its most vulnerable citizens.

America is the first country in history to fund the rise of its rivals. We need to stop now, before it’s too late.

This book captures Desai’s lucid exploration of the ideas of finance as seen through the unusual prism of the humanities. Through this novel, creative approach, Desai shows that outsiders can access the underlying ideas easily and insiders can reacquaint themselves with the core humanity of their profession. The mix of finance and the humanities creates unusual pairings: Jane Austen and Anthony Trollope are guides to risk management; Jeff Koons becomes an advocate of leverage; and Mel Brooks’s The Producers teaches us about fiduciary responsibility.

Practical, fun and straight to the point, Money Wise will equip you with the tools to manage your money with confidence and competence.

In her mid-30s and newly free from a terrible relationship, Tabitha Lasley quit her job at a London magazine, packed her bags, and poured her savings into a six-month lease on an apartment in Aberdeen, Scotland. She decided to make good on a long-deferred idea for a book about oil rigs and the men who work on them. Why oil rigs? She wanted to see what men were like with no women around.

Welcome to the exciting world of angel investing and entrepreneurship. Using his rich experience as an investor and mentor to numerous start-ups, Sanjay Kulkarni provides you a ringside view of this world. In an accessible, jargon- free approach and illustrated with insider stories, the book arms you with all the tools and strategies needed to become a successful angel investor. Like a good guide, this book will help you in navigating the start-up eco-system, avoiding common pitfalls, investing smartly and identifying the next billion-dollar start-up. 

The negative effects of income inequality are a problem that can be solved. We don’t have to choose between effective government policy and the free market, between the working class and the job creators, or between socialism and capitalism, David Buckmaster, the director of global compensation for Nike, argues. We do not have to give up on fixing what people are paid. Ideas like Universal Basic Income will not be enough to avoid the severe cultural disruption coming our way. 

The former dean of the Yale School of Management and undersecretary of commerce in the Clinton administration chronicles the 1971 August meeting at Camp David, where President Nixon unilaterally ended the last vestiges of the gold standard - breaking the link between gold and the dollar - transforming the entire global monetary system. 

In 2020, the American economy suffered the biggest financial collapse in history. But while Main Street suffered like never before, the stock market continued to reach new highs. How could this be? The answer is that government had slapped oppressive restrictions on small businesses while propping up Wall Street and engineering a historic consolidation of power and wealth. In The War on Small Business, entrepreneur Carol Roth unveils the many abuses of power inflicted on small businesses during the COVID-19 pandemic.

The history of the last half century in America, Europe, and other major economies is in large part the story of wealth flowing upward. Drawing on decades of experience covering the global economy, award-winning journalist Peter S. Goodman profiles five representative “Davos Men”—members of the billionaire class—chronicling how their shocking exploitation of the global pandemic has hastened a fifty-year trend of wealth centralization.

The economy says we must always consume more. The planet says we consume too much. Addressing this paradox head-on, acclaimed journalist J. B. MacKinnon asks, What would really happen if we simply stopped shopping? Is there a way to reduce our consumption to Earth-saving levels without triggering economic collapse? Drawing from experts in fields ranging from climate change to economics, MacKinnon investigates how living with less would change our planet, our society, and ourselves. Along the way, he reveals just how much we stand to gain.

From the ocean floor to outer space, China’s Digital Silk Road aims to wire the world and rewrite the global order. Taking listeners on a journey inside China’s surveillance state, rural America, and Africa’s megacities, Jonathan Hillman reveals what China’s expanding digital footprint looks like on the ground and explores the economic and strategic consequences of a future in which all routers lead to Beijing. 

In Dark Towers, award-winning journalist David Enrich reveals the truth about Deutsche Bank and its epic path of devastation. Tracing the bank’s history back to its propping up of a default-prone American developer in the 1880s, helping the Nazis build Auschwitz, and wooing Eastern Bloc authoritarians, he shows how in the 1990s, via a succession of hard-charging executives, Deutsche made a fateful decision to pursue Wall Street riches, often at the expense of ethics and the law.

Corporations are broken, reflecting no purpose deeper than profit. But the tools we are relying on to fix them - corporate social responsibility, divestment, impact investing, and government control - risk making our problems worse. With lively storytelling and careful analysis, O’Leary and Valdmanis cut through the tired dogma of current economic thinking to reveal a hopeful truth: If we can make our corporations accountable to a deeper purpose, we can make capitalism both prosperous and good.