検索キーワード： 制作 "HarperAudio" 資産・金融

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.

Over the past 25 years, Jason Calacanis has made a fortune investing in creators, spotting and helping build and fund a number of successful technology start-ups - investments that have earned him tens of millions of dollars. Now, in this enlightening guide that is sure to become the bible for 21st century investors, Calacanis takes potential angels step by step through his proven method of creating massive wealth: start-ups.

Life is getting better at an accelerating rate. Food availability, income, and life span are up; disease, child mortality, and violence are down all across the globe. Though the world is far from perfect, necessities and luxuries alike are getting cheaper; population growth is slowing; Africa is following Asia out of poverty; the Internet, the mobile phone, and container shipping are enriching people's lives as never before.

Clayton M. Christensen, the author of such business classics as The Innovator’s Dilemma and the New York Times best-seller How Will You Measure Your Life, and coauthors Efosa Ojomo and Karen Dillon reveal why so many investments in economic development fail to generate sustainable prosperity and offers a groundbreaking solution for true and lasting change.

This small book indeed tells a big story. It is the story of capitalism–of how our market system developed. It is the story of the discipline of economics, and some of the key figures who formed it. And it is the story of how economic forces have shaped world history. Why didn’t Africa colonize Europe instead of the other way around? What happened when countries erected trade and immigration barriers in the 1930s? Why did the Allies win World War II? You’ll find answers to these questions and more in How Economics Explains the World.

In 1967, as the city of Newark, New Jersey, was engulfed by civil unrest after the beating of a Black cab driver by white police officers, the monks of Newark Abbey stood on the roof of the monastery and watched their city burn. In the years that followed, as crushing poverty and racial tensions in the city worsened, some of the monks voted to leave—and St. Benedict’s Prep, the school they had run for over a century, was forced to close its doors.

We face risks without realising their enormity - death, accidents, ill-health, burglaries, earthquakes, riots, fires and storms. Additional risks, such as the Coronavirus, come about with alarming irregularity to disrupt our lives. Look around and you will see many examples of the deep impact these risks can have. A wage earner's premature death can put paid to their children's education; Chemotherapy can eat up your life's savings; an illness when overseas can leave you confused about how to get treated; heavy rains can flood your home; and an accident can cause litigation.

The targets were stupendous and considered unachievable by almost everyone. Slightly over two years to find a suitable partner, finalize all legal documentation, get governmental approval to these agreements as well as to the investment proposals, build a factory, develop a supplier base to meet localization regulations, create a sales and service network, and develop and launch a peoples car that would sell 100,000 a year, in a sector where Indian expertise was limited.

Companies backed by venture capital drive the U.S. economy, accounting for hundreds of billions of dollars in sales and profits. The problem is that most of the wealth created winds up enriching elites while the businesses funded by venture capitalists widen economic inequality. Committed to doing things differently, tech venture capitalists Freada Kapor Klein and Mitch Kapor launched Kapor Capital to prove that investing in gap-closing startups—companies whose services or products close opportunity gaps for both communities of color and low-income communities—is good business.

Listen to the book that has inspired thousands of people around the world to pursue their Plan A—making bold career moves, launching dream businesses, fleeing toxic relationships, and silencing the naysayers. Feel like you’re always settling for Plan B? Have big goals but something—or someone—is holding you back? There is a counterintuitive but effective strategy used throughout recorded history to overcome impossible odds and achieve breakout success: Eliminate any thoughts of retreat.

In today's ruthless world of organised crime, the best criminals aren't foolish enough to steal money out of banks. They wear tailored suits, carry briefcases, and discreetly slip money into banks. Bigwigs, oligarchs and crime syndicates running drugs, trafficking guns and people, arming terrorists and subverting government controls are desperate to put a legitimate face on their wealth. Washing dirty money, moving it around the globe, making it look legitimate is where the action is for both criminals and the authorities chasing them.

An engrossing and deeply human chronicle of the past fifty years of American economic and social upheaval, viewed through the consequential life of the most powerful woman in American economic history, Janet Yellen, and her unconventional partnership in marriage and work with Nobel Laureate George Akerlof.

With its promise of escape from the strains of everyday life, the beach has a hold on the popular imagination as the ultimate paradise. In The Last Resort, Sarah Stodola dives into the psyche of the beachgoer and gets to the heart of what drives humans to seek out the sand. At the same time, she grapples with the darker realities of resort culture: strangleholds on local economies, reckless construction, erosion of beaches, weighty carbon footprints, and the inevitable overdevelopment and decline that comes with a soaring demand for popular shorelines.

Do you obsess about money and yet not talk about it with parents or friends - and barely enough with the spouse? Do you worry about how much you have, how much you need, what you need to do to get more of it? The world of money is bewildering. The biggest investment you will ever make is towards your financial education - and this easy-to-understand guide provides just that.

From Pulitzer Prize–winning journalist Will Bunch, the epic untold story of college—the great political and cultural fault line of American life.

In Cloudmoney, Brett Scott tells an urgent and revelatory story about how the fusion of Big Finance and Big Tech requires “cloudmoney”—digital money underpinned by the banking sector—to replace physical cash. He dives beneath the surface of the global financial system to uncover a long-established lobbying infrastructure: an alliance of partners waging a covert war on cash.

In her mid-30s and newly free from a terrible relationship, Tabitha Lasley quit her job at a London magazine, packed her bags, and poured her savings into a six-month lease on an apartment in Aberdeen, Scotland. She decided to make good on a long-deferred idea for a book about oil rigs and the men who work on them. Why oil rigs? She wanted to see what men were like with no women around.

The promise that you can “pull yourself up by your bootstraps” is central to the story of the American Dream. It’s the belief that if you work hard and rely on your own resources, you will eventually succeed. However, time and again we have seen how this foundational myth, with its emphasis on individual determination, brittle self-sufficiency, and personal accomplishment, does not help us. Instead, as income inequality rises around us, we are left with shame and self-blame for our condition.

The negative effects of income inequality are a problem that can be solved. We don’t have to choose between effective government policy and the free market, between the working class and the job creators, or between socialism and capitalism, David Buckmaster, the director of global compensation for Nike, argues. We do not have to give up on fixing what people are paid. Ideas like Universal Basic Income will not be enough to avoid the severe cultural disruption coming our way.

The former dean of the Yale School of Management and undersecretary of commerce in the Clinton administration chronicles the 1971 August meeting at Camp David, where President Nixon unilaterally ended the last vestiges of the gold standard - breaking the link between gold and the dollar - transforming the entire global monetary system.