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In How Star Wars Conquered the Universe, veteran journalist Chris Taylor traces the series from the difficult birth of the original film through its sequels, the franchise’s death and rebirth, the prequels, and the preparations for a new trilogy. Taylor provides portraits of the friends, writers, artists, producers, and marketers who labored behind the scenes to turn Lucas’s idea into a legend.

For decades, alarms have sounded about declining engagement. Yet companies continue to struggle with toxic cultures, and the low productivity and unhappiness that go with them. Why is "culture" so difficult to improve? What makes so many good employees check out? Neuroscientist Paul Zak shows that innate brain functions hold the answers. It all boils down to trust. When someone shows you trust, a feel-good jolt of oxytocin surges through your brain and triggers you to reciprocate.

7 Secrets of Persuasion is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion.

Today, not only is everything digital getting faster, cheaper, and smaller at an exponential rate, we also have the Internet. When these two revolutions - one in technology and the other in communications - joined, an explosive force was unleashed that changed the very nature of innovation. And with any change, we have seen many strategic blunders and extraordinary learning curves along the way.

A member of the world-renowned Program on Negotiation at Harvard Law School introduces the powerful next-generation approach to negotiation. For many years, two approaches to negotiation have prevailed: the "win-win" method exemplified in Getting to Yes by Roger Fisher, William Ury, and Bruce Patton; and the hard-bargaining style of Herb Cohen's You Can Negotiate Anything. Now award-winning Harvard Business School professor Michael Wheeler provides a dynamic alternative to one-size-fits-all strategies that don't match real world realities.

Working in sales, you have the opportunity to make more money and drink more coffee than you ever thought possible! You also get these bonus benefits: customers who lie to your face, quotas that change as soon as you hit them, management that puts soul-crushing demands on you to produce...and so much pressure you're likely to experience PSSD (Post Sales Stress Disorder).

"The vast majority of the workforce in any organization possesses far more talent, intelligence, capability, and creativity than their present jobs require or even allow." - Dr. Stephen R. Covey. That's what Talent Unleashed is about - unleashing that unlimited store of potential in people. That's a leader's job.

The Transformation Principles is a blueprint for leaders who want to create institutions that endure, drive inclusive growth, and reshape industries in ways that serve people and society while generating outsized financial value. Equipped with these nine principles, any individual or organization will be able to see beyond trends and short-term thinking and instead focus on long-term successes that last for generations to come.

"At the heart of this simple book lies the key to many of the struggles we face these days, from being productive and achieving our goals, to getting healthy and fit in the face of fast food and inactivity, to finding simplicity and peace amidst chaos and confusion. That key itself is simple: focus. Our ability to focus will allow us to create in ways that perhaps we haven’t in years. It’ll allow us to slow down and find peace of mind. (Leo Babauta)

Here are 21 inspirational stories about role models and counting your blessings. The stories in Chicken Soup for the Soul: Think Positive will encourage listeners to stay upbeat, because there's always a brighter way to look at life. This book continues Chicken Soup for the Soul's focus on inspiration and hope, reminding us that each day holds something to be thankful for.

Whether you’re in your sixties or twenties—single, married, rebuilding after a devastating loss, or simply wanting to feel more prepared for the unexpected—this book is for every woman ready to take control over her financial life.

A new and previously unexplained era of artificial intelligence will transform human life forever. Discover what this means for our personal identity and our future.

Visionary placemaker Steve Nygren chronicles the rise of Serenbe, a pioneering model in biophilic living outside Atlanta, and charts a path for others wishing to challenge the status quo, embrace optimism, and reinvent their communities—and themselves.

Shirin Behzadi was arrested multiple times under an oppressive regime in Iran before she had even reached adulthood. Fleeing her homeland alone as a teenager, she carried nothing with her but a suitcase—and a bold dream. In Istanbul, and later at a Los Angeles gas station, she quietly declared to anyone who would listen: One day, I will lead a large company.

Consulting with internationally known CEOs and participating in high-stakes projects with millions of dollars and thousands of jobs on the line, Rich Moran knew the rule: there’s no room for error—no fumbling, misgivings, or delays. While attempting to lull a crying son to sleep, a wrong turn on a drive through Sonoma County sets him and his family on a life-changing adventure. They can’t resist a promise-laden 19th century home, looking past its rotting wraparound porch and leaky roof.

As traditional marketing tactics continue to falter in today’s business landscape, simply amassing followers and leading with a corporate logo is no longer enough. This essential guide offers a new, seven-step approach to brand building and provides the tools for any leader to compete with giants by showing them how to amplify what most already do best: teaching and relationship building as a way to build trust in a way corporations cannot.

The Onion’s cofounder and longest-serving editor-in-chief Scott Dikkers regales readers with never-before-told anecdotes from the beloved satiric newsroom in this celebration of creativity, resilience, and the transformative power of jokes delivered in AP style.

A page-turning story that helps readers to rethink work, life, and leadership from a relational rather than individualistic perspective, and shows how to open up never-before-seen opportunities in our companies and communities to heal the rifts threatening societies around the world.

Are you a leader who believes you can make a difference in the world? Are you committed to personal excellence? Are you energized by tangible results? If this sounds like you, Lead Every Day will help you elevate your performance and improve the effectiveness of everyone around you. Like tens of thousands of leaders who've already embraced this content, you will discover and release vast amounts of untapped potential resident in you and your co-workers.

Hall-of-Fame-nominated marketer, bestselling author, and Wall Street Journal cartoonist Stu Heinecke shares his fascination with weeds and how anyone can grow their business into something resilient and unstoppable. How to Grow Your Business Like a Weed applies a model to business growth, examining the successful strategies that ordinary weeds use to spread, and prosper in almost any situation.