検索キーワード： "ライフ" マーケティング

リンダ・グラットン氏の話題の著書『ライフ・シフト』。

Stupider People Have Done It is a bold, hilarious, and truth-telling manifesto from marketing rebel Jay Schwedelson that shreds outdated advice, torches best practices, and hands you the unapologetic permission to succeed by doing things your own way. If you’re looking for another safe...

2015年4月24日に発売開始されたApple Watchは、私たちのクオリティ・オブ・ライフ(QOL/生活の質)をどう変えるか？。アップルは医療機関等と連携しながら、健康にアプローチするという用意周到な戦略を取っている。私たちにとって、クオリティ・オブ・ライフを変えるとはどういうことかという観点から、大谷和利氏と対談した。

Businesses need to do more than sell to customers—they need to help them live their best lives. This superior experience is what customers expect and deserve from companies, and it's possible to deliver just that with the framework provided in The Customer Excellence Enterprise: A Playbook for Creating Customers for Life. An enlightening and pragmatic guide, The Customer Excellence Enterprise is for everyone who needs to elevate the customer experience to a fundamental revenue accelerator and value driver.

The start of everything is critically important - and every truly successful product or business starts with a successful launch. Unfortunately most entrepreneurs put all their focus into "getting the doors open" without giving much thought to creating a great launch. However, since 1996, Jeff Walker has been obsessed with creating hugely successful launches in our increasingly digital world. During those years Jeff created an unbroken string of amazing successes for himself and his clients.

Working in sales, you have the opportunity to make more money and drink more coffee than you ever thought possible! You also get these bonus benefits: customers who lie to your face, quotas that change as soon as you hit them, management that puts soul-crushing demands on you to produce...and so much pressure you're likely to experience PSSD (Post Sales Stress Disorder).

HOW DOES MAGIC HAPPEN?The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas. ""A breakthrough book. Wonderfully applicable to about everything in life."" —Nassim Nicholas Taleb...

Are you tired of the daily commute and dreaming of a flexible career that lets you work from anywhere in the world? Perhaps you've tried applying for remote positions but keep getting rejected, or you're overwhelmed by the countless online job platforms and don't know where to start. This comprehensive guide breaks down the exact steps successful remote workers have used to land high-paying virtual positions, teaching you how to stand out in a competitive market and build a thriving location-independent career.

Michael Port's Book Yourself Solid was a huge hit among professional service providers and small business owners. With that book, thousands mastered the art of attracting tons of new clients and keeping them happy. But the tactics and strategies Port introduced in Book Yourself Solid worked too well! Today, many listeners simply have more clients than they can handle. Port solves this problem with a revolutionary plan for gracefully upping your business to the next stage of success.

Kai Frazier is a mother raising her 10-year-old daughter, Michaela... alone. Happily married for over 10 years, never dreaming she would have to build a new life for the two of them–she now faces difficult and unwanted decisions.

If you're aspiring to satisfy your customers, then you’re aspiring to mediocrity. That's the fascinating premise of From Impressed to Obsessed, a book that will fundamentally change how you think about creating a successful, beloved business. Acclaimed customer experience expert Jon Picoult explains why building customer loyalty requires leaving indelible positive impressions on everyone you work with—not just shaping their experiences, but also shaping their memories.

What makes the world's most successful individuals so good at their jobs? What do they do that others don't? The Connectors answers those questions with the kind of straightforward wisdom that business strategists so often overlook. Forget marketing tactics or business school best practices. Those are handy, but it's really people - and the relationships you build with them - that form the cornerstone of long-term success, sales growth, and excellence.

Companies spend millions of dollars every year trying to court consumers. They invest in flashy advertising, celebrity endorsements, loyalty programs, websites ... you name it. And they spend millions more trying to build their businesses through elaborate "relationship management" software. The result? Most marketers still aren't emotionally connecting with consumers. Married to the Brand tells the story of what makes profitable brand relationships work - through the eyes of the consumer, not the marketer.

Have you discovered the world's most human-powered social media platform? The Tao of Twitter is the world's best-selling guide to Twitter. Whether you're a beginner or have enjoyed the platform for years, you're bound to get new insights and ideas from this audiobook. The Tao of Twitter unravels the language of Twitter, provides dozens of ideas on how to build your audience, describes 30 ways to use Twitter to advance your business, and much more!

 What Retirees Want presents the culmination of 30 years of research by world-famous "Age Wave" expert Ken Dychtwald, PhD, and author and consultant Robert Morison. This entertaining, thought-provoking, and wide-ranging book explains how individuals, businesses, nonprofits, and governments can best prepare for a new era - where the needs and demands of the "Third Age" will set the lifestyle, health, social, marketplace, and political priorities of generations to come. 

At its essence, marketing today is about answering one question: “How can we be heard?” How can we rise above the din of infinite options to create sustainable meaning with an audience or group of customers? Following the old rules of digital engagement is not enough...not nearly enough. Even being "great" is insufficient in the face of overwhelming competition redefining the limits of excellence every day.

With reasoned insight, new data, real-world cases, and practical guidance, Code Halos shows seasoned executives, entrepreneurs, students, line-of-business owners, and technology leaders how to master the new rules of the Code Halo economy. 

Dre Baldwin shares content marketing ideas for a holistic life coach.

【ちなみの脳内会議 free talk】 心身ともに美しく、女性として4人の母として起業家としてのマーケティングライフな脳内会議をお届けします𖧷 美しく生きるとは？Graceful 満たされた人生とは？そんな生き方のヒントを頂いた、日々の出来事を配信していきます𖧷 【お問い合わせ】 https://www.instagram.com/chinami_lab.55 【LISTEN】 https://listen.style/p/chinami_lab_55?3Yt9V0pD ⁡ #インスタ運営 #集客方法 #おうち起業 #起業家ママ #気付き

A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller. From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world...