In this episode, Neel sits down withAndrew Flachner, founder and CEO of RealScout, to break down what it really takes to build a high-trust personal brand in 2026—and why the world’s biggest founders are investing in storytelling more than ever. Andrew shares how his business scaled into a multiple eight-figure company through relationships, and why launching a podcast became the most effective way to deepen connections, unlock partnerships, recruit talent, and create the kind of asymmetric opportunities that traditional marketing can’t replicate.

This hour is a dive deep into Neel’s frameworks for content strategy, including MOVE (Make them notice → Offer clarity → Vibes → Enable next step), along with tactical lessons on "news jacking", building a content team, incentivizing performance, and turning live events into content machines. If you're an entrepreneur, founder, or leader trying to grow influence without wasting time, this episode gives you the exact playbook.

💡Join 25,000+ who get my weekly 'Forward Focus' Content Strategies Email → https://www.neelhome.com/

💻 Copy my best performing funnels (free trial) → https://perspective.co/neel?source=youtube

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📱 Follow Andrew on IG: https://www.instagram.com/aflachner/

CHAPTERS:

00:52 – Why Andrew decided to invest in his personal brand + podcast now

01:28 – The underrated benefits: recruiting, retention, morale, and trust

02:29 – Content is relationship-building at scale (cumulative advantage)

05:13 – Podcasting = networking on steroids (unlocking higher-level relationships)

10:21 – Neel’s MOVE framework: Notice → Clarity → Vibes → Next Step

11:11 – Newsjacking strategy: how to use headlines + POV to spike views

16:58 – Punch above your weight class: “set your own table” strategy

29:40 – Hiring your first content person: Swiss army knife + performance incentives

42:07 – The wild personal story: the stranger who changed Andrew’s life

47:06 – The darkest founder moment: stepping down as CEO to save the company

Ready to build a personal brand that converts in 2026? In this episode, I sit down with Giselle Ugarte, a national speaker and expert in personal branding, to share actionable advice and proven strategies for creating a real, engaged audience on platforms like Instagram and YouTube. We explore step-by-step marketing strategies to help you stand out in a noisy digital world, grow your business, and transform your income through authentic connections.

Discover how to leverage short-form content, meaningful relationships, and digital marketing to not just gain followers but attract the right audience who trust and believe in your brand. Giselle reveals the importance of focusing on contribution over significance and how proximity and authenticity are key to building lasting influence.

💡Join 25,000+ who get my weekly 'Forward Focus' Content Strategies Email → https://www.neelhome.com/

💻 Copy my best performing funnels (free trial) → https://perspective.co/neel?source=yo...

🔴 Get special access to ManyChat → https://manychat.partnerlinks.io/ol6h...

📱 Follow Neel on IG : / neelhome

📱 Follow Giselle on IG : /giselleugarte

Struggling to turn your content viewers into paying clients? In this video, I share a proven 6-step process to transform your business and grow your income. Learn step-by-step how to leverage personal branding, create valuable platforms like webinars, and build real, engaged audiences. I'll explain practical marketing strategies, why selling the next step is key, and how actionable advice can lead to business growth—even if you don’t have Instagram followers or access to complex digital marketing tools.

Discover how the right content and offer can help you connect authentically with your audience while shifting their beliefs for lasting impact. Whether you’re working on short form content or building your brand, these strategies will help you bridge the gap between creating value and securing paying clients.

💡Join 25,000+ who get my weekly 'Forward Focus' Content Strategies Email → https://www.neelhome.com/

💻 Copy my best performing funnels (free trial) → https://perspective.co/neel?source=yo...

🔴 Get special access to ManyChat → https://manychat.partnerlinks.io/ol6h...

📱 Follow Neel on IG : / neelhome