Everybody BEHAVE! We have a GUEST!

In celebration of our 30th episode, we welcome 3-time co-founder & Saas scaler, 2-time published author, and 1 time brother of Jake: Yosh Eisbart, VP of Sales for VASS Solutions.

In this power packed 45 mins, Yosh shares his insights on the importance of thought leadership, leveraging referrals as a core demand gen driver, and what to look for when building your sales team.

Bonus Track: Who would you rather Vice Versa with: Michael Jordan or Yo Yo Ma?

The US Dollar and consumer confidence are down. A recession is most likely coming. Higher inflation looms and the new Superman movie looks like...well not great.

These aren't nice things to say or hear...but maybe that's EXACTLY why they need to be said and heard.

Join us on this week's episode of YBT where we take a page from the Dutch playbook...Be direct, be honest and address the elephant in the room head on.

Bonus material: Who builds more pipeline, a Jedi or a scoundrel?

The buy-side wants price relief, the sell-side wants higher margins…and we want to hit our numbers.

Are we now selling into the perfect storm, with budgets on shifting sands and SaaS company margins under unexpected pressure…maybe…no wait?

Through all of this uncertainty, we have to get more creative than usual.

On this week’s episode Jake and I dive into the importance of face time and partnerships when the skies start to darken, and walking the tightrope of selling both near term returns to secure budgets while selling long term returns to maximize TCV…kind of like asking a receiver to go short and long at the same time.

Join us for some shelter from the storm and ideas for weathering it.

Bonus material: When is a cave a preferred living arrangement?

So, you didn’t factor tariffs and a trade war into your 2025 territory plan? You are not alone.

Just when we thought we had the answers, they changed the questions.

Economic uncertainty is the enemy of predictable revenue, and when April sneezes, December gets a cold in enterprise selling. Even if things resolve and reset, almost all of your deals have lost momentum as prospects and customers are forced to adjust to the current, and possibly future, reality.

Now is the time for Sales, Marketing, Customer Success, and Value Engineering to head to the war room to aggressively collaborate and respond with clear, quantifiable reasons why your products are an operating imperative…or risk being on the losing end of “dynamic budget allocation”.

Sales, since we have the most to lose, we must drive this.

Join us for some ideas on how to counter the headwinds.

Two ears, one mouth. It used to make sense, right?

However - with a crippling array of choices (over 42,000 SaaS companies and counting) and AI-supported decision processes - prospects and customers need your expertise more than someone who simply drinks in their words.

They need informed guidance to navigate the landscape before them and make the most profitable business decisions.

In this week's episode of YBT, we take the sacrosanct and put it under the microscope.

Bonus track: Redford or Costner or Sheen or Costner? Play ball!

Gallows sales humor on LinkedIn is at an all-time high. Influencers are coming out of the woodwork selling “the way” to that 7-figure income and sure-fire techniques, tips and tricks to get that meeting or close that deal. When sarcasm reigns and everyone has the “answers”, we know we have a problem.

Right now, the path of least resistance is in short supply.

Harder problems require harder work. Making complex things simple, is hard.

In this episode, we confront the hard and the easy and always have some fun along the way.

OK…let’s see if we have this right. It is only early March and the businesses that we are selling into this year are juggling concerns over increased raw material and operational costs, supply chain disruption and diversification, export uncertainty, labor shortages, an economic slowdown, eroding consumer sentiment, inventory management questions, and "is this finally the year that recession rears its ugly head?"

The perfect sauce for crushing revenue numbers!

There is opportunity among all of this, not least of which that executives must still invest in their businesses and will with the vendors that show them the path.

Jake drops some knowledge that we all need to hear at a time when ideas are the coin of the realm. Join us, you’ll be glad you did.

When a prospect tells an AI BDR “you’re a good bot!”, it’s time to worry. When a prospect starts giving an AI agent more than they would ever give a BDR or Salesperson on a cold outreach, it’s time to apply to Dentistry school.

Between the near-perfect timing of answers and questions, the all too human communication style, including the imperfect nasally voice, and the effortless delivery, Agentic AI is feeling very existential for us all.

Bonus: Who’s the better sales hire, Tony Stark or Wade Wilson?