Everybody BEHAVE! We have a GUEST!

In celebration of our 30th episode, we welcome 3-time co-founder & Saas scaler, 2-time published author, and 1 time brother of Jake: Yosh Eisbart, VP of Sales for VASS Solutions.

In this power packed 45 mins, Yosh shares his insights on the importance of thought leadership, leveraging referrals as a core demand gen driver, and what to look for when building your sales team.

Bonus Track: Who would you rather Vice Versa with: Michael Jordan or Yo Yo Ma?

The US Dollar and consumer confidence are down. A recession is most likely coming. Higher inflation looms and the new Superman movie looks like...well not great.

These aren't nice things to say or hear...but maybe that's EXACTLY why they need to be said and heard.

Join us on this week's episode of YBT where we take a page from the Dutch playbook...Be direct, be honest and address the elephant in the room head on.

Bonus material: Who builds more pipeline, a Jedi or a scoundrel?

The buy-side wants price relief, the sell-side wants higher margins…and we want to hit our numbers.

Are we now selling into the perfect storm, with budgets on shifting sands and SaaS company margins under unexpected pressure…maybe…no wait?

Through all of this uncertainty, we have to get more creative than usual.

On this week’s episode Jake and I dive into the importance of face time and partnerships when the skies start to darken, and walking the tightrope of selling both near term returns to secure budgets while selling long term returns to maximize TCV…kind of like asking a receiver to go short and long at the same time.

Join us for some shelter from the storm and ideas for weathering it.

Bonus material: When is a cave a preferred living arrangement?