WunderAds Podcast - 7 Figure eCommerce Blueprint

著者： WunderAds Podcast - 7 Figure eCommerce Blueprint
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  • Our mission is to help and support growing eCommerce business owners & marketers by providing them with actionable strategies and tactics from established 7- & 8-figures eCommerce owners, marketers, and industry experts who help scale their eCom businesses. If you like to learn more about how we can help you to grow your eCommerce store with paid ads risk-free, then visit our website at wunderads.agency.
    © 2023 WunderAds. All Rights Reserved.
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Our mission is to help and support growing eCommerce business owners & marketers by providing them with actionable strategies and tactics from established 7- & 8-figures eCommerce owners, marketers, and industry experts who help scale their eCom businesses. If you like to learn more about how we can help you to grow your eCommerce store with paid ads risk-free, then visit our website at wunderads.agency.
© 2023 WunderAds. All Rights Reserved.
マーケティング マーケティング・セールス 経済学
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  • From $0-$1M by Tracking Email Deliverability with Israa Alrawi

    From $0-$1M by Tracking Email Deliverability with Israa Alrawi
    2023/05/29
    Introduction Hi, e-commerce friends. Let me introduce you to Israa Alrawi, founder of The Winbox. She is sharing her remarkable journey of turning her online store into a thriving mid-6 figure business in just three months, primarily through the power of email marketing. Israa, welcome to the show.If you want to connect with Israa, we have a Facebook group. Israa will be also part of that group. And this is only for e-commerce owners so feel free to join us. Highlights https://youtu.be/P_4XmWcahj4So I would say if you're just looking into getting started into SMS, I would definitely focus on making sure you have a strong email list first. If you don't have a strong email list and a strong email channel, then it doesn't make sense to pick up another channel that requires more of your attention and more of your strategy. (8:25)Best practices, number one, focus on growing the list. Because you're only going to be as successful as you're growing the list. So when I say build your email list first and then leverage the email list to try to get them into an even deeper form of your community. So if they're already in your email list, try to get them on your SMS list as well. (13:30)So how are you acquiring leads and customers? So acquisition is the first step in the journey. And then you have conversion, how are you converting those customers? And then you have retention, how are you retaining those customers? So you have these three buckets, and the thing is that all three buckets need to be strong. There are different channels that help with each bucket. (23:15) The Beginnings Yeah, so it was in 2016, and I was just pivoting into a different role. I had my first two kids and just left my government job. I used to work for the federal government for a while, and there was just a lot of travel, and I didn't want to do it anymore. I was really interested in the online world. So I kind of just dove into e-commerce. I had a mentor. It kind of just popped, actually it's funny because it popped up on my Facebook as a Facebook ad. He knew somebody that I used to study under that was trustworthy so I was like, it has to be, you know, it can't be a scam or like that. So I actually went ahead and bought his course or bought the training, and he taught how to go from dropshipping to basically private labeling because branding is a whole other beast and you need a lot more to be a brand. So, I wanted to enter the e-commerce world, learn about it, see where my strengths were. Can I run a store? It seemed very easy in 2017. It was kind of like the gold rush of drop shippers, you know, build a store, make millions overnight, and you can be on your way. And it was just intriguing to me. So I started my own store in February of 2017. That's when I launched it. And then I was able to build it, research by July I was getting the sales I wanted and through using ads we were able to scale it to mid-six figures within two to three months. Less than three months. So it was just very interesting. I found my winning products, but that really wasn't the reason we sold so well. We focused heavily on customer service, quality of products. All the things that e-commerce stores should focus on to really build a long-lasting, you know, company or business. And then Facebook ads start crashing in early February 2018, I believe. And that's kind of when I turn to email marketing to kind of just sustain the business while things were looking really grim on Facebook. So that's kind of where I went with that. I started with email marketing and then I was introduced to a deliverability expert who works really with affiliate marketers because if you know about the affiliate scene, they have to work harder to be in the inbox. And so I kind of learned from her how to do, I learned the fundamentals of the deliverability. Like in order to get to the inbox, you need to know the tech aspect. And then there's the content aspect where, you know,
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    51 分
  • Unlocking Ultimate Profit Potential With Great Business Margins

    Unlocking Ultimate Profit Potential With Great Business Margins
    2023/03/29
    Introduction Hello, e-commerce friends. Today on this show, I have an old friend of mine, it's Ben McAdam, who used to be one of my first coaches in my beginnings when I just started out as an entrepreneur. Ben is the founder and owner of Profits Collective. He is a profits coach and a fractional CFO. He helps business owners to earn more profits without confusing jargon, and he has been advising a lot of other business owners in the online space across all industries for more than a decade. Ben, welcome to the show. If you want to connect with Ben, we have a Facebook group. Ben will be also part of that group. And this is only for e-commerce owners so feel free to join us. Highlights https://www.youtube.com/watch?v=FH0lC_wz3KUIf you have a question of, what if we invested more in marketing and bought more inventory? Are we going to go broke? Or what are the best case, worst case, most likely scenarios? You would talk to a virtual CFO or a profits coach about that. If you're thinking about acquiring another company or selling a company, or you're thinking about launching a new product and you want to crunch the numbers on it, that's the kind of advice that a virtual CFO or profits coach would do. (8:35) I call it the 80/20 of profitability. What we're talking about here is not net profit margin after all the expenses, it's the gross profit margin. We'll go into details of how to calculate it later, but basically the idea is, somebody's paying you some money for a product and then it costs you a certain amount of money to create the product and ship it around the place and fulfill the order. And if you don't get the ratio between those two right, it's not the dollar difference between them, it's the ratio, if you don't get that right, you can't grow. It slows your rate of growth, getting this wrong, and it also caps how high you can grow. Because with that gap in between, you pay for marketing, you pay for a team to help you, you pay for managers to help you manage a big team. It also helps you fund more inventory purchases. If you want to grow really fast, then you need good margins in order to self-fund the inventory, otherwise you have to go get a loan from somewhere or investors. (12:07) Being the cheapest is a nightmare. It's really, really difficult. Everything has to go right, you have to do a lot of the work yourself because you can't pay amazing people because you don't have the margins to do it. There's a lot of volume, and if something goes wrong and you can't make that volume, like there's a supplier delay or shipping challenges or your factory closes for a bit and you can't make that volume, things can suddenly be very bad in the business. So it's a very stressful position to be. (28:51) Introduction: Who Is Ben McAdam? I'm Australian, so g'day, mate. Live in Sydney, Australia with my wife and four kids, but we travel a lot, and I've got clients all over the world, mostly Americans, it turns out. Speaking about doing this stuff for over a decade, I realized the other day I've helped over 1,000 people. I'm like, wow, really? Again, feeling old, but also that feels pretty cool. It's a large sounding number. I normally help people with growth, profits, and clarity around the numbers, either profit coaching or virtual CFO, particularly online businesses, and a lot of my clients are e-commerce. And I tend to find that people in the online business world think a lot like I do in terms of, we want to write our own script, we want to travel, we want to see the world. Lifestyle is important, but also growth at the same time is important. So I love what I do. I love who I work with. DOWNLOAD THE PDF TRANSCRIPTION Online Business: The Begginings Yeah. So the online business world... When I was young, I heard about these things called jobs and careers and corporate ladders. And my dad had a job as a programmer in a fairly big business, and he'd commute by train into the middle of Sydney every day,
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    41 分
  • Leveraging SMS Marketing to grow an 8-Figure Brand

    Leveraging SMS Marketing to grow an 8-Figure Brand
    2023/02/22
    Introduction Hi, e-commerce friends. Let me introduce you to Kerri McDonald, who was the speaker at Ad World Conference in 2022 and invited to speak there this year. Kerri dove head-first into e-commerce over four years ago, driving her first brand to eight figures status as a director of marketing in less than three years. She co-founded The Greenhouse with her partner in 2020. Centered on e-commerce, email and SMS marketing, The Greenhouse has quickly grown into an agency where clients take root and flourish, generating over 10 million in revenue for its brands and the first year. Kerri, welcome to the show.If you want to connect with Kerri, we have a Facebook group. Kerri will be also part of that group. And this is only for e-commerce owners so feel free to join us. Highlights https://youtu.be/6htxGYlQ8CQSo I would say if you're just looking into getting started into SMS, I would definitely focus on making sure you have a strong email list first. If you don't have a strong email list and a strong email channel, then it doesn't make sense to pick up another channel that requires more of your attention and more of your strategy. (8:25)Best practices, number one, focus on growing the list. Because you're only going to be as successful as you're growing the list. So when I say build your email list first and then leverage the email list to try to get them into an even deeper form of your community. So if they're already in your email list, try to get them on your SMS list as well. (13:30)So how are you acquiring leads and customers? So acquisition is the first step in the journey. And then you have conversion, how are you converting those customers? And then you have retention, how are you retaining those customers? So you have these three buckets, and the thing is that all three buckets need to be strong. There are different channels that help with each bucket. (23:15) The Beginnings I've been in the e-commerce space now for about five years. Five years ago, I was a teacher. But while I was a teacher, I realized it wasn't the right career path for me. But I was always a very creative person so, when I had time off, when I was teaching, I taught myself graphic design and I started an Etsy shop. And those skills landed me a position in graphic design at an e-commerce company.I was able to transition there. Working for an e-commerce startup, there's a lot of opportunities for growth, learning, etc. I really took that opportunity about three months in. I was designing the emails and then I started sending the emails, and then moved my way up into the company and eventually became director of marketing and the brand grew to eight figures, nine figures, pretty quickly.It was a really good experience in e-commerce, just being director of marketing for a large brand for three years, managing agencies, managing a marketing team, building the tech stack, everything like that. Getting hands-on experience with a brand was by far the best way that I was able to learn about marketing and learn about e-commerce in general, just learning what a brand goes through on the inside.After that, I was working with the company and I've always had an entrepreneurial spirit, starting my own Etsy shop even back in the day. I've just always wanted to pave my own path and I knew I had it in me. While I was working with the e-commerce company, my co-founder, who's also my boyfriend, my business and life partner, we started a clothing company and we just wanted to try that out on our own to see how it worked and what the logistics were, building it on our own. But then we were met with some challenges with COVID and the supply chain, and we couldn't get the product. We pivoted to the agency space because I knew email and SMS really well.And so we said, "All right, if e-commerce is going to be difficult right now during COVID, maybe we can pivot to a position of helping e-commerce businesses.
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    42 分

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