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From $0-$1M by Tracking Email Deliverability with Israa Alrawi
- 2023/05/29
- 再生時間： 51 分
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あらすじ・解説
Introduction Hi, e-commerce friends. Let me introduce you to Israa Alrawi, founder of The Winbox. She is sharing her remarkable journey of turning her online store into a thriving mid-6 figure business in just three months, primarily through the power of email marketing. Israa, welcome to the show.If you want to connect with Israa, we have a Facebook group. Israa will be also part of that group. And this is only for e-commerce owners so feel free to join us. Highlights https://youtu.be/P_4XmWcahj4So I would say if you're just looking into getting started into SMS, I would definitely focus on making sure you have a strong email list first. If you don't have a strong email list and a strong email channel, then it doesn't make sense to pick up another channel that requires more of your attention and more of your strategy. (8:25)Best practices, number one, focus on growing the list. Because you're only going to be as successful as you're growing the list. So when I say build your email list first and then leverage the email list to try to get them into an even deeper form of your community. So if they're already in your email list, try to get them on your SMS list as well. (13:30)So how are you acquiring leads and customers? So acquisition is the first step in the journey. And then you have conversion, how are you converting those customers? And then you have retention, how are you retaining those customers? So you have these three buckets, and the thing is that all three buckets need to be strong. There are different channels that help with each bucket. (23:15) The Beginnings Yeah, so it was in 2016, and I was just pivoting into a different role. I had my first two kids and just left my government job. I used to work for the federal government for a while, and there was just a lot of travel, and I didn't want to do it anymore. I was really interested in the online world. So I kind of just dove into e-commerce. I had a mentor. It kind of just popped, actually it's funny because it popped up on my Facebook as a Facebook ad. He knew somebody that I used to study under that was trustworthy so I was like, it has to be, you know, it can't be a scam or like that. So I actually went ahead and bought his course or bought the training, and he taught how to go from dropshipping to basically private labeling because branding is a whole other beast and you need a lot more to be a brand. So, I wanted to enter the e-commerce world, learn about it, see where my strengths were. Can I run a store? It seemed very easy in 2017. It was kind of like the gold rush of drop shippers, you know, build a store, make millions overnight, and you can be on your way. And it was just intriguing to me. So I started my own store in February of 2017. That's when I launched it. And then I was able to build it, research by July I was getting the sales I wanted and through using ads we were able to scale it to mid-six figures within two to three months. Less than three months. So it was just very interesting. I found my winning products, but that really wasn't the reason we sold so well. We focused heavily on customer service, quality of products. All the things that e-commerce stores should focus on to really build a long-lasting, you know, company or business. And then Facebook ads start crashing in early February 2018, I believe. And that's kind of when I turn to email marketing to kind of just sustain the business while things were looking really grim on Facebook. So that's kind of where I went with that. I started with email marketing and then I was introduced to a deliverability expert who works really with affiliate marketers because if you know about the affiliate scene, they have to work harder to be in the inbox. And so I kind of learned from her how to do, I learned the fundamentals of the deliverability. Like in order to get to the inbox, you need to know the tech aspect. And then there's the content aspect where, you know,