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  • Pre-Owned, But Make It Sexy
    2025/05/20

    🎙️ Pre-Owned, But Make It Sexy
    Word on the Street – Episode 29
    Guest: Matthew Davis, Marketing Director at TradePending
    Host: Andrew Street

    How do you source better used cars, close more trade leads, and stay top of mind without annoying your customers? In this episode, Andrew sits down with marketing veteran Matthew Davis from TradePending to talk about all things pre-owned inventory, fixed ops growth, and modern dealership marketing.

    From website conversion hacks and co-op-free retention plays to hilarious takes on AI and Facebook ads, this is one of our most jam-packed and entertaining episodes yet.

    🔍 Timestamps:

    • [00:00] – Intro: Why pre-owned inventory is the biggest profitability play right now
    • [03:45] – Competing with Carvana & CarMax: The real difference is process
    • [07:15] – The #1 website mistake dealers make with trade-in tools
    • [12:30] – How to increase trade leads without killing conversion rates
    • [16:50] – ValueWatch: The tool that makes your customers actually come back
    • [22:00] – Why a plain-text email can outperform your best banner ad
    • [26:30] – Instagram green screens + hyper-targeted trade campaigns
    • [31:40] – Zuck’s AI takeover: Can Facebook really do it better than you?
    • [36:15] – Making co-op compliant creative in seconds with AI prompts
    • [39:50] – FBI tip: How to spot a North Korean job applicant 🤯
    • [45:10] – Why dealers still ignore service marketing (and why that’s changing)
    • [51:45] – The rise of loyalty automation — no lifting required
    • [58:00] – The real ROI of branding vs. leads
    • [1:04:00] – Your website is broken (and it’s not your fault)
    • [1:10:25] – The value of human-centered social content (and ditching hashtags)
    • [1:16:00] – Direct mail, mugs, and the power of omnichannel follow-up
    • [1:22:15] – In-dealership interviews: giving your store a voice and a soul
    • [1:27:00] – Wrap-up: What’s next in marketing, service, and loyalty

    📈 If you’re in the trenches trying to grow leads, keep customers, and cut through the noise — this one’s for you.
    🎧 Listen now and don’t forget to subscribe.

    Our Website: https://www.dealeromg.com/


    Find us on social:

    LinkedIn: https://www.linkedin.com/company/dealer-omg/

    Facebook: https://www.facebook.com/DealerOMG

    Instagram: https://www.instagram.com/dealeromg/

    Youtube: https://www.youtube.com/@dealeromg


    Contact us:

    info@dealeromg.com

    512-436-9677



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    1 時間 4 分
  • What Smart Dealers Are Doing Differently with Group Sites, Vendors & Marketing
    2025/04/30

    In this episode of Word on the Street, we sit down with Aaron Dobrow of Glen Polk Automotive to talk about what sets forward-thinking dealerships apart when it comes to group websites, vendor relationships, and digital strategy. From dealing with OEM requirements to building one cohesive online storefront across multiple rooftops, Aaron shares hard-earned lessons and insights into what actually works in today’s dealership marketing landscape. Whether you're part of a growing auto group or running a single-point store, you’ll walk away with actionable ideas to streamline your strategy, improve website performance, and get more value from your vendor partnerships.

    Listen now to learn:

    • How Glen Polk Automotive built a lightning-fast group site that converts
    • Why vendor transparency and performance tracking are non-negotiable
    • The power of simplifying your digital ecosystem
    • What to avoid when setting up digital retailing across brands

    00:00 – Intro & Guest Overview
    Andrew introduces the episode with Aaron Dobrow, VP of Marketing & Digital Ops at Glen Polk Auto Group, along with Dealer OMG's Ashley and Dave.

    02:15 – Aaron’s Background
    Aaron shares his unique path from agency work into automotive, and how his outside-industry experience gave him a different perspective.

    06:20 – The Aha Moment: Protecting the Dealership
    Aaron describes the moment he realized his value as a marketing director came from vendor transparency and defending dealership interests.

    09:45 – Bridging the Gap Between Automotive and Consumer Brands
    Why automotive marketing lags behind e-commerce—and how dealers can think smarter by borrowing from other industries.

    13:05 – Meta Auto Agency Partner Program & CAPI Mastery
    Dealer OMG’s role in Meta’s partner program and how early adoption of CAPI gave them an edge.

    17:00 – Why Many Dealership Websites Fail
    Aaron calls out iframe-heavy, slow-loading OEM sites and explains why modern design matters.

    21:30 – Building the Fastest Group Website
    How Aaron partnered with Motive to create a blazing-fast, user-focused site that actually converts.

    26:10 – Ownership Buy-In & Real-Time Site Edits
    Behind-the-scenes of launching the site without prior approval—and how it ultimately won over leadership.

    30:45 – Why Traditional Sites Are a Missed Opportunity
    Most group sites are treated like afterthoughts—Aaron explains why that's a massive marketing mistake.

    33:50 – Impact of Domain Authority & Inventory Visibility
    How Glen Polk’s group site attracts out-of-DMA traffic and signals to Google that the dealership is bigger than it is.

    37:15 – Standing Out in a Rural Market
    Aaron talks about building community trust, reputation marketing, and how being family-owned is their greatest differentiator.

    42:30 – From Reputation to Results
    How Glen Polk’s ownership team personally responds to reviews—and why this impacts loyalty and conversions.

    47:10 – The Truth About Lead Volume
    Aaron’s take on why dealers should focu

    Our Website: https://www.dealeromg.com/


    Find us on social:

    LinkedIn: https://www.linkedin.com/company/dealer-omg/

    Facebook: https://www.facebook.com/DealerOMG

    Instagram: https://www.instagram.com/dealeromg/

    Youtube: https://www.youtube.com/@dealeromg


    Contact us:

    info@dealeromg.com

    512-436-9677



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    1 時間 10 分
  • Instagram Growth Hacks for Dealers with Brock Johnson
    2025/04/22

    Instagram Growth Hacks for Dealers with Brock Johnson

    In this episode of Word on the Street, Andrew sits down with Instagram growth coach and content strategist Brock Johnson to talk all things Instagram — and why dealerships need to ditch the polished, cookie-cutter drone shots and start creating authentic, organic content that actually connects.

    Brock shares why raw, real, and scrappy content outperforms traditional inventory ads on social, how to get your sales team comfortable on camera, and what kind of posts truly build trust with today’s shoppers. From the importance of a strong hook to the power of employee-generated content, Brock breaks down practical growth hacks any dealership can start using immediately.

    Whether you’re managing your store’s social media or trying to build your personal brand, this episode is packed with insights to help you stop the scroll and start driving results.

    👉 Listen now and learn:

    • Why personality-packed, organic video beats polished ads
    • How to get your team involved in creating content
    • Brock’s go-to content creation systems and scheduling tools
    • The myth of shadowbanning and the truth about hashtags
    • Why the hook is the most important 3 seconds of your video

    If you’re ready to level up your dealership’s Instagram game, you don’t want to miss this one.

    Our Website: https://www.dealeromg.com/


    Find us on social:

    LinkedIn: https://www.linkedin.com/company/dealer-omg/

    Facebook: https://www.facebook.com/DealerOMG

    Instagram: https://www.instagram.com/dealeromg/

    Youtube: https://www.youtube.com/@dealeromg


    Contact us:

    info@dealeromg.com

    512-436-9677



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    42 分
  • From Scroll to Sold: How Dealers Can Win with Strategic Content
    2025/04/07

    In this episode, we sit down with content strategist Jordan Cox to talk all things dealership video and social content. Jordan shares how dealers can create scroll-stopping content using what they already have—no big budgets or film crews required.

    Whether you're looking to build trust, boost engagement, or just get more eyes on your inventory, this episode breaks down exactly how to make content that converts.

    - How to get your team on board with content
    - What types of videos actually move the needle
    - Why being real beats being polished every time
    - Tips to create content for sales, service, and everything in between

    🎥 Plus, grab your FREE list of 5 Content Ideas you can start using today:
    👉 Click Here

    Don’t forget to like, subscribe, and drop a comment if you’ve tried any of these strategies—or if you want more ideas!

    #DealerMarketing #AutomotiveMarketing #CarDealerContent #VideoMarketing #SocialMediaForDealers #TheDealerDownload

    Our Website: https://www.dealeromg.com/


    Find us on social:

    LinkedIn: https://www.linkedin.com/company/dealer-omg/

    Facebook: https://www.facebook.com/DealerOMG

    Instagram: https://www.instagram.com/dealeromg/

    Youtube: https://www.youtube.com/@dealeromg


    Contact us:

    info@dealeromg.com

    512-436-9677



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    47 分
  • What’s Next for Car Dealers? A Conversation with David Kain
    2025/03/17

    In this episode of Word on the Street, we sit down with David Kain, an automotive industry veteran with deep expertise in digital retailing, dealership operations, and vendor-dealer relationships. From launching Ford Direct to building Kain Automotive and pioneering Digital 20 Groups, David has been at the forefront of innovation in the car business for over two decades.

    We dive into the future of dealership marketing, the evolving role of digital retail, and the biggest opportunities dealers need to capitalize on now. Whether you're a dealer, vendor, or industry enthusiast, this episode is packed with valuable insights and takeaways.

    🎧 Tune in now and stay ahead of the curve!

    Grab our free loyalty guide to start increasing your dealerships customer loyalty by 20% today! https://dealeromg.com/customer-loyalty/

    Our Website: https://www.dealeromg.com/


    Find us on social:

    LinkedIn: https://www.linkedin.com/company/dealer-omg/

    Facebook: https://www.facebook.com/DealerOMG

    Instagram: https://www.instagram.com/dealeromg/

    Youtube: https://www.youtube.com/@dealeromg


    Contact us:

    info@dealeromg.com

    512-436-9677



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    52 分
  • Loyalty, Culture, and Content: The Winning Formula at Southway Ford
    2025/03/06

    How do you build a dealership brand that keeps customers coming back? In this episode of Word on the Street, we sit down with Frank Arroyo of Southway Ford to break down the winning formula for customer loyalty, dealership culture, and engaging content that drives sales.

    Learn how to create meaningful customer relationships, retain top talent, and use social media to build trust and engagement.

    🚀 Click here to download our free Customer Loyalty Guide and start increasing retention today! https://dealeromg.com/customer-loyalty/


    Our Website: https://www.dealeromg.com/


    Find us on social:

    LinkedIn: https://www.linkedin.com/company/dealer-omg/

    Facebook: https://www.facebook.com/DealerOMG

    Instagram: https://www.instagram.com/dealeromg/

    Youtube: https://www.youtube.com/@dealeromg


    Contact us:

    info@dealeromg.com

    512-436-9677



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    48 分
  • Niche, Scale, and Pivot – How One Dealer Found Success by Doing Less
    2025/02/10

    Niche, Scale, and Pivot – How One Dealer Found Success by Doing Less

    In this episode of Word on the Street, we sit down with Jason March of March Motors to discuss how focusing on niche inventory, strategic scaling, and operational efficiency has fueled his dealership’s success. Learn how Jason refined his buy here, pay here model, leveraged WhatsApp for customer engagement, and built a highly efficient sales and service process.

    Discover how paid social and targeted automotive marketing have played a key role in reaching the right audience. Tune in for insights on dealership growth, customer referrals, and how doing less—but better—can drive bigger results.

    Download our FREE WhatsApp Guide: https://bit.ly/3Y4CaHv

    Our Website: https://www.dealeromg.com/


    Find us on social:

    LinkedIn: https://www.linkedin.com/company/dealer-omg/

    Facebook: https://www.facebook.com/DealerOMG

    Instagram: https://www.instagram.com/dealeromg/

    Youtube: https://www.youtube.com/@dealeromg


    Contact us:

    info@dealeromg.com

    512-436-9677



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    56 分
  • Stop Overthinking—Just Hit Record! A Dealer’s Guide to Social Content
    2025/02/03

    Creating engaging social media content for your dealership doesn’t have to be complicated! In this episode of Word on the Street, we chat with John Resurreccion, an expert in automotive marketing and organic content creation. His motto? "Just hit the red button!" 🚗📹

    Learn how authentic video content can boost engagement, build brand trust, and drive leads. Plus, grab our free guide to create a month’s worth of social content in just 5 minutes! Click here to download.

    #AutomotiveMarketing #SocialMedia #ContentCreation

    Our Website: https://www.dealeromg.com/


    Find us on social:

    LinkedIn: https://www.linkedin.com/company/dealer-omg/

    Facebook: https://www.facebook.com/DealerOMG

    Instagram: https://www.instagram.com/dealeromg/

    Youtube: https://www.youtube.com/@dealeromg


    Contact us:

    info@dealeromg.com

    512-436-9677



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    1 時間 20 分