🎙️ Pre-Owned, But Make It Sexy
Word on the Street – Episode 29
Guest: Matthew Davis, Marketing Director at TradePending
Host: Andrew Street

How do you source better used cars, close more trade leads, and stay top of mind without annoying your customers? In this episode, Andrew sits down with marketing veteran Matthew Davis from TradePending to talk about all things pre-owned inventory, fixed ops growth, and modern dealership marketing.

From website conversion hacks and co-op-free retention plays to hilarious takes on AI and Facebook ads, this is one of our most jam-packed and entertaining episodes yet.

🔍 Timestamps:

• [00:00] – Intro: Why pre-owned inventory is the biggest profitability play right now
• [03:45] – Competing with Carvana & CarMax: The real difference is process
• [07:15] – The #1 website mistake dealers make with trade-in tools
• [12:30] – How to increase trade leads without killing conversion rates
• [16:50] – ValueWatch: The tool that makes your customers actually come back
• [22:00] – Why a plain-text email can outperform your best banner ad
• [26:30] – Instagram green screens + hyper-targeted trade campaigns
• [31:40] – Zuck’s AI takeover: Can Facebook really do it better than you?
• [36:15] – Making co-op compliant creative in seconds with AI prompts
• [39:50] – FBI tip: How to spot a North Korean job applicant 🤯
• [45:10] – Why dealers still ignore service marketing (and why that’s changing)
• [51:45] – The rise of loyalty automation — no lifting required
• [58:00] – The real ROI of branding vs. leads
• [1:04:00] – Your website is broken (and it’s not your fault)
• [1:10:25] – The value of human-centered social content (and ditching hashtags)
• [1:16:00] – Direct mail, mugs, and the power of omnichannel follow-up
• [1:22:15] – In-dealership interviews: giving your store a voice and a soul
• [1:27:00] – Wrap-up: What’s next in marketing, service, and loyalty

📈 If you’re in the trenches trying to grow leads, keep customers, and cut through the noise — this one’s for you.
🎧 Listen now and don’t forget to subscribe.

Our Website: https://www.dealeromg.com/

Find us on social:

LinkedIn: https://www.linkedin.com/company/dealer-omg/

Facebook: https://www.facebook.com/DealerOMG

Instagram: https://www.instagram.com/dealeromg/

Youtube: https://www.youtube.com/@dealeromg

Contact us:

info@dealeromg.com

512-436-9677

In this episode of Word on the Street, we sit down with Aaron Dobrow of Glen Polk Automotive to talk about what sets forward-thinking dealerships apart when it comes to group websites, vendor relationships, and digital strategy. From dealing with OEM requirements to building one cohesive online storefront across multiple rooftops, Aaron shares hard-earned lessons and insights into what actually works in today’s dealership marketing landscape. Whether you're part of a growing auto group or running a single-point store, you’ll walk away with actionable ideas to streamline your strategy, improve website performance, and get more value from your vendor partnerships.

Listen now to learn:

• How Glen Polk Automotive built a lightning-fast group site that converts
• Why vendor transparency and performance tracking are non-negotiable
• The power of simplifying your digital ecosystem
• What to avoid when setting up digital retailing across brands

00:00 – Intro & Guest Overview
Andrew introduces the episode with Aaron Dobrow, VP of Marketing & Digital Ops at Glen Polk Auto Group, along with Dealer OMG's Ashley and Dave.

02:15 – Aaron’s Background
Aaron shares his unique path from agency work into automotive, and how his outside-industry experience gave him a different perspective.

06:20 – The Aha Moment: Protecting the Dealership
Aaron describes the moment he realized his value as a marketing director came from vendor transparency and defending dealership interests.

09:45 – Bridging the Gap Between Automotive and Consumer Brands
Why automotive marketing lags behind e-commerce—and how dealers can think smarter by borrowing from other industries.

13:05 – Meta Auto Agency Partner Program & CAPI Mastery
Dealer OMG’s role in Meta’s partner program and how early adoption of CAPI gave them an edge.

17:00 – Why Many Dealership Websites Fail
Aaron calls out iframe-heavy, slow-loading OEM sites and explains why modern design matters.

21:30 – Building the Fastest Group Website
How Aaron partnered with Motive to create a blazing-fast, user-focused site that actually converts.

26:10 – Ownership Buy-In & Real-Time Site Edits
Behind-the-scenes of launching the site without prior approval—and how it ultimately won over leadership.

30:45 – Why Traditional Sites Are a Missed Opportunity
Most group sites are treated like afterthoughts—Aaron explains why that's a massive marketing mistake.

33:50 – Impact of Domain Authority & Inventory Visibility
How Glen Polk’s group site attracts out-of-DMA traffic and signals to Google that the dealership is bigger than it is.

37:15 – Standing Out in a Rural Market
Aaron talks about building community trust, reputation marketing, and how being family-owned is their greatest differentiator.

42:30 – From Reputation to Results
How Glen Polk’s ownership team personally responds to reviews—and why this impacts loyalty and conversions.

47:10 – The Truth About Lead Volume
Aaron’s take on why dealers should focu

Our Website: https://www.dealeromg.com/

Find us on social:

LinkedIn: https://www.linkedin.com/company/dealer-omg/

Facebook: https://www.facebook.com/DealerOMG

Instagram: https://www.instagram.com/dealeromg/

Youtube: https://www.youtube.com/@dealeromg

Contact us:

info@dealeromg.com

512-436-9677

Instagram Growth Hacks for Dealers with Brock Johnson

In this episode of Word on the Street, Andrew sits down with Instagram growth coach and content strategist Brock Johnson to talk all things Instagram — and why dealerships need to ditch the polished, cookie-cutter drone shots and start creating authentic, organic content that actually connects.

Brock shares why raw, real, and scrappy content outperforms traditional inventory ads on social, how to get your sales team comfortable on camera, and what kind of posts truly build trust with today’s shoppers. From the importance of a strong hook to the power of employee-generated content, Brock breaks down practical growth hacks any dealership can start using immediately.

Whether you’re managing your store’s social media or trying to build your personal brand, this episode is packed with insights to help you stop the scroll and start driving results.

👉 Listen now and learn:

• Why personality-packed, organic video beats polished ads
• How to get your team involved in creating content
• Brock’s go-to content creation systems and scheduling tools
• The myth of shadowbanning and the truth about hashtags
• Why the hook is the most important 3 seconds of your video

If you’re ready to level up your dealership’s Instagram game, you don’t want to miss this one.

Our Website: https://www.dealeromg.com/

Find us on social:

LinkedIn: https://www.linkedin.com/company/dealer-omg/

Facebook: https://www.facebook.com/DealerOMG

Instagram: https://www.instagram.com/dealeromg/

Youtube: https://www.youtube.com/@dealeromg

Contact us:

info@dealeromg.com

512-436-9677