In this episode, we’re diving into the real talk around money, mindset, and what to do when the economy feels like it’s doing cartwheels. David Frank breaks it down in a way that’s refreshingly honest, surprisingly comforting, and—yes—a little funny too (because what’s financial stress without a tiny dose of humor?).

Whether you're feeling that dip in client inquiries, wondering if a recession is lurking around the corner, or just trying to figure out how to build a cushion that helps you sleep at night, this conversation is going to give you solid ground to stand on.

So pour your coffee, take a breath, and let’s talk about what we can control—because David’s got some seriously grounding advice you won’t want to miss.

08:45 Yes, a Recession Will Happen
10:34 Change Is Inevitable—Don’t Fight It
15:00 Navigating a Dip in Referrals with Long-Term Perspective
17:00 Financial Lessons for Business and Life
20:29 Emergency Fund Guidelines for Group Practices
22:10 Lessons from Change Healthcare and COVID-19
24:59 The Spiritual Side of Non-Attachment and Resilience

Show Sponsor Simplified SEO Consulting

If you’ve been thinking about outsourcing your SEO or social media, there’s never been a better time! At Simplified SEO Consulting, we’re launching a brand-new Social Media Management Package in June, designed specifically for therapists. Unlike other agencies, our entire team has mental health backgrounds, so we understand your field and your clients. To celebrate this launch, we’re offering 10% off for select clients—a savings of up to $480! Plus, we have flexible pricing to fit your needs. Ready to free up your time and let the experts handle your social media? Let’s get started!

https://simplifiedseoconsulting.com/apply-to-work-with-us/

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Have you ever had that moment of panic when your private practice income suddenly dips — and you’re not sure why?

In this episode, financial powerhouse and author of Profit First for Therapists, Julie Herres, is breaking down exactly how to prevent those dreaded income slumps before they hit. From digging into your past financial data to spotting patterns, strengthening your systems, and building a safety net, Julie shares actionable strategies to help you take control of your business finances like a true CEO.

Whether you’re just starting out or running a thriving group practice, this episode is packed with practical insights to help you prepare, pivot, and protect your profit — without the stress. If you’ve ever wanted to feel confident looking at your numbers (yes, even the scary ones!), hit play now — you don’t want to miss this.

04:37 Understanding and Preventing Practice Slumps
07:28 Analyzing Financial Trends in Your Practice
10:57 The Importance of Strong Systems and Metrics
15:03 Hiring Strategies During Slow Periods
18:27 Planning for Financial Downturns in Small Business
19:59 Income Generating Activities for Practice Owners
22:18 Success Stories and Practical Tips
25:25 The Importance of Knowing Your Numbers

Show Sponsor Simplified SEO Consulting

Social media is a powerful tool for therapists, but managing it? That can be overwhelming. That’s why Simplified SEO Consulting is launching a brand-new Social Media Management Package in June! Our team—made up of professionals with mental health degrees or direct experience working in the field—knows how to create content that speaks directly to your ideal clients. And to celebrate, we’re offering 10% off for select clients—a savings of up to $480! Plus, we offer a range of pricing options so you can find what works best for your practice. Don’t let social media drain your time—claim your discount today!

https://simplifiedseoconsulting.com/apply-to-work-with-us/

Julie's Resources

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Join the Profit First Academy now and get the first month for only $17! Join now and start transforming your private practice! 👉 https://www.profitfirstfortherapists.com/academy

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If you've ever felt overwhelmed by Google's ever-changing algorithm and wondered what it really takes to get your website to rank in 2025, this episode is a must-listen. Daniel Fava breaks down the major shifts in SEO that started back in 2024 and what they actually mean for private practice owners.

Spoiler: it’s not about keyword stuffing anymore — it’s about creating meaningful, experience-driven content that connects with your ideal clients. From demystifying Google’s EEAT guidelines to explaining how engagement metrics and user experience now impact your rankings, Daniel makes SEO approachable and even (dare we say) exciting.

Whether you're a DIY marketer or working with an SEO pro, this conversation will change the way you think about your website — and your content strategy. Ready to future-proof your practice online? Let’s dive in.

09:10 Understanding Google's EEAT Update
12:13 The Importance of Blogging and User Experience
20:42 Redesigning Websites for Better User Experience
24:08 The Importance of Blogging for SEO
27:27 Leveraging AI for Content Creation
28:41 Consistency in Blogging and Its Long-Term Benefits
30:34 Challenges from Corporate Mental Health Platforms
35:59 Conclusion and Final Thoughts

Show Sponsor: Simplified SEO Consulting

Are you tired of struggling to keep up with SEO and social media while running your practice? At Simplified SEO Consulting, we get it—because our entire team has degrees in mental health or real-world experience in the field. That means we understand your ideal clients, the ethical concerns of marketing therapy services, and how to craft content that truly connects. And now, we’re offering 10% off our brand-new Social Media Management Package for select clients in June—a savings of up to $480! With flexible pricing options to fit any budget, we’ll create a custom plan that meets your needs. Learn more and join our soft launch today!

https://simplifiedseoconsulting.com/apply-to-work-with-us/

Daniel Fava's Resources

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Wise Group Practice Mastermind

Looking for support and connection: Join the Wise Practice Community

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Check out all of the podcasts on the PsychCraft Network

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