If you take insurance in your practice, there's a good chance you're losing money somewhere in the process without even realizing it.

In this episode, I'm joined by Justin Ith, co-founder and CEO of Aria, to talk about the hidden costs of accepting insurance and the places where revenue tends to slip through the cracks. We break down credentialing, eligibility verification, claim submission, and denials, and Justin shares what practice owners should be paying attention to in each area.

We also talk about why so many denials actually start much earlier in the process, how small errors can turn into lost revenue, and how automation can help growing group practices reduce administrative work without continually adding more staff.

If you're running an insurance-based practice and want to protect your revenue while making the administrative side of your business easier, this episode is for you.

Watch on YouTube

04:41 Meet Justin Ith, Co-Founder of Aria
05:27 The Story Behind Aria
10:07 Four Ways Insurance-Based Practices Lose Money
11:32 Credentialing Mistakes That Delay Revenue
14:28 Eligibility Checks & Medicaid Challenges
16:52 Claim Submission, Modifiers & Human Error
19:02 Why Insurance Denials Really Happen
23:56 How Aria Helps Practices Automate & Scale

Show Sponsor Wise Practice Summit

If you're enjoying today's episode, I want to personally invite you to one of my favorite events of the year—the Wise Practice Summit, happening October 8th through 10th in Nashville, Tennessee.

If you're a practice owner who wants practical strategies to grow your business, become a stronger leader, and connect with other faith-based practice owners who truly understand the unique challenges of this work, this event is for you.

Over three days, you'll hear from incredible speakers, gain actionable tools you can implement right away, and connect with trusted partners like GreenOak Accounting and other experts who are dedicated to helping private practice owners thrive. More importantly, you'll be surrounded by a community of people who share your heart for serving others while building healthy, sustainable businesses.

We're just a few weeks away, so if you've been thinking about joining us, now is the time to grab your ticket. I'd love to meet you in Nashville and spend those three days learning and growing together.

Learn more here: https://www.wisepracticeconsulting.com/summit-2026-1

Meet Justin Ith

Justin Ith is the co-founder and CEO of Aria, the practice automation platform for growing group practices. He has spent the past decade in health technology, with a focus on billing and revenue cycle, working with organizations of every size, from solo practices to large systems like Optum, Providence, and Seattle Children's. What he cares about most is the business side of running a practice: the owners who set out to help people and end up buried in back-office work they never trained for. That is the problem he started Aria to work on.

Justin's Resources

• Justin's LinkedIn
• Aria on LinkedIn
• Aria

Links and Resources

Wise Practice Summit

Learn More about Wise Practice Consulting

Connect with Wise Practice on Instagram

Connect with Whitney Owens on Facebook

Check out all of the podcasts on the PsychCraft Network

Have you ever thought, "I know what I'm supposed to do, so why am I still stuck?"

I've been there too.

We can listen to all the podcasts, read all the books, take the courses, go to the conferences, and fill notebooks with great ideas. But knowing what to do and actually implementing it are two very different things.

In this episode, I'm wrapping up our four-part series by talking about what I think so many practice owners are really missing: implementation and accountability.

I'm sharing several stories of practice owners who didn't find some magical strategy that suddenly fixed everything. They started taking small steps, asking questions, getting support, and actually doing the things they already knew they needed to do.

One practice owner built a full caseload. Another finally started paying herself. Another reached the point where she could step away from her practice for several days and trust that everything would keep running.

That kind of change happens one step at a time.

I also share more about the Wise Practice Membership Community and why we've built it around not just teaching you what to do, but helping you actually implement it alongside other faith-based practice owners.

So instead of asking yourself, "What should I learn next?" I want you to ask: What am I going to implement this week?

Watch on YouTube

03:51 Why Knowing What to Do Isn't Enough
05:44 Information Overload vs. Implementation
07:28 Why CEO Time Often Falls Apart
10:11 What Actually Creates Transformation
10:42 From Grad School to 50 Clients in Five Months
12:20 Rebuilding a Practice From Scratch
13:25 Making Changes That Finally Create Profit
15:12 Building a Practice That Can Run Without You

Show Sponsor Ubuntu Freelancers

Imagine starting your day knowing the phones are being answered, new client enquiries are being followed up, appointments are booked, your inbox is organised and your administrative systems are running smoothly.

That's what building the right team can do.

One practice owner recently shared this after hiring through Ubuntu Freelancers:
"I am elated with Nicole! I feel a huge relief every time I open my email. She has already made a huge impact helping me create routines and stay on top of daily priorities. I truly feel she is going to be a life-changing addition."

Ubuntu Freelancers helps therapy practices build high-performing remote administrative teams with carefully matched professionals who become a genuine extension of the practice.

If you're ready to spend less time managing your business and more time doing the work you love, Ubuntu would love to help.

Wise Practice listeners receive five complimentary hours of onboarding support with every successful placement. Just mention the code WISE when you book your Discovery Call at www.ubuntufreelancers.com.

Links and Resources

Join the Wise Practice Community (The Wise Practice Community will open for enrollment August 26–28.) https://www.wisepracticeconsulting.com/community

Wise Practice Summit

Learn More about Wise Practice Consulting

Connect with Wise Practice on Instagram

Connect with Whitney Owens on Facebook

Check out all of the podcasts on the PsychCraft Network

Running a private practice means making mistakes. The goal is not to avoid every single one. It is to recognize what is keeping you stuck and make changes before those patterns start controlling your business.

In this solo episode, I'm sharing 10 mistakes I regularly see practice owners make, including trying to do everything themselves, making decisions based on emotions instead of data, chasing shiny objects, waiting too long to hire, and avoiding difficult conversations.

We'll also talk about why your practice will always go through changing seasons, how easily your identity can become tied to your business, and why consuming more information will not help unless you actually implement what you are learning.

Y'all, you do not have to fix everything today. Choose one area that stood out to you and take one practical step forward.

Watch on YouTube

00:00 Ubuntu Freelancers
01:39 Welcome and upcoming private practice webinar
03:30 Ten common mistakes practice owners make
05:40 Trying to do everything yourself
10:01 Data, shiny objects, and hiring
15:30 Difficult conversations and changing business seasons
18:55 Identity, investing, and implementation
24:10 Building community, episode recap, and Wise Practice membership

Show Sponsor Ubuntu Freelancers

If you've thought about hiring remotely but weren't sure where to start, you're not alone.
Questions about quality, communication and finding the right person stop many practice owners from taking the next step.

That's where Ubuntu Freelancers comes in.

Ubuntu specialises in connecting therapy practices with exceptional South African professionals who have the skills, professionalism and experience to become valued members of your team. Every candidate is carefully vetted and matched to your practice, making the hiring process straightforward and stress-free.

Whether you're hiring your first Virtual Assistant or expanding your support team, Ubuntu guides you through every step of the journey.

As a thank you to Wise Practice listeners, Ubuntu will cover the first five hours of onboarding support with every successful placement. Simply mention the code WISE when you contact Ubuntu at www.ubuntufreelancers.com.

Links and Resources

Free Webinar: 10 Proven Strategies to Grow a Christian Private Practice [ August 25th ]
Registration is required, so be sure to save your spot here!

Join the Wise Practice Community (The Wise Practice Community will open for enrollment August 26–28.)

Wise Practice Summit

Learn More about Wise Practice Consulting

Connect with Wise Practice on Instagram

Connect with Whitney Owens on Facebook

Check out all of the podcasts on the PsychCraft Network

Wise Practice Masterminds