In this episode, we delve into the critical importance of intellectual property protection for women founders.

We engage with Lauren Bercuson, a distinguished trademark and copyright attorney, who elucidates the necessity of safeguarding creative and business assets to foster growth and sustainability within women-led enterprises.

Lauren shares her insights on how proactive legal planning can prevent costly pitfalls and ensure that founders can focus on their innovative endeavors without the looming threat of infringement or loss of brand identity.

Throughout our discussion, we explore the nuances of trademarking and copyright, emphasizing the need for comprehensive searches and registrations to secure one's brand and legacy effectively. Ultimately, this episode aims to empower women entrepreneurs with the knowledge and resources required to navigate the complex landscape of intellectual property law, thereby amplifying their voices and enhancing their business prospects.

Takeaways:

• Lauren emphasizes the importance of protecting intellectual property for women entrepreneurs.
• Effective trademark protection is crucial for safeguarding business identity and preventing future legal disputes.
• Proactive legal planning can save women founders significant time and resources while ensuring business growth and longevity.

Chapters:

08:54 The Importance of Intellectual Property for Women Entrepreneurs

11:15 Understanding Trademark and Copyright Protection

28:11 Understanding Trademark and Copyright Protection

33:23 The Future of Intellectual Property in the Age of AI

1.What does it look like to build a successful business from something you're deeply passionate about?

2.How do you know when it’s time to leave a traditional career behind?

3.What boundaries actually help women founders thrive?

4.How can social media be used to build a values-aligned brand — without burning out?

“If something’s not lighting you up, it’s OK to say no. Even to good opportunities.” – Lauren

“When you’re clear on your purpose, it’s easier to let go of what doesn’t serve you.” – Coco

“You can run a business with heart and still have boundaries.” – Lauren Bercuson

Offers & Contact Information:

LinkedIn: https://www.linkedin.com/in/laurenbercuson/

LinkedIn Business: https://www.linkedin.com/company/lb-storylock-legal/

Website: https://www.storylocklegal.com/

Follow the #WisdomOfWomen show for more inspiring stories and insights from trailblazing women founders, investors, and experts in growth and prosperity.

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Coco Sellman, the host of #WisdomOfWomen, believes business is a force for good, especially with...

In this episode we are joined by our esteemed guest, Erica Rooney.

With her extensive experience in the C-suite and her commitment to fostering inclusive workplace cultures, Erica offers a profound perspective on the systemic challenges faced by women in business, particularly the pervasive issues of glass ceilings and sticky floors.

We delve into Erica's insightful methodologies, including her signature SNAP method, designed to empower women to identify and overcome personal and professional barriers.

We also explore the significance of community and support networks through initiatives like her digital platform, Her Collective, which aims to uplift women entrepreneurs.

This episode serves as a clarion call for women to recognize their potential, assert their influence, and embrace the abundant opportunities that lie ahead.

Takeaways:

• Erica's journey highlights the significance of overcoming systemic biases and recognizing personal agency in career advancement.
• The SNAP method, developed by Erica, serves as a practical framework for addressing limiting beliefs and achieving personal and professional growth.
• The discussion of the 'glass ceiling' and 'sticky floors' elucidates the internal and external barriers women face in the workplace.
• Women must prioritize self-worth and challenge societal expectations to attain true fulfillment in their careers.
• Taking actionable steps towards one's goals is essential for breaking free from limitations.

Chapters:

10:34 Unpacking the Glass Ceiling and Sticky Floors

17:48 Understanding the SNAP Method

28:47 Overcoming Perfectionism and Embracing Possibility

38:38 Embracing Infinite Possibilities in Leadership

Burning Questions Answered:

1.What happens when your dream business becomes your biggest burden?

2.Why do so many successful women feel stuck—even when they’ve “made it”?

3.How do you let go of people-pleasing without burning everything down?

4.What’s the secret to scaling a business without sacrificing your personal life?

5.How can women lead with impact and reclaim their own freedom?

Favorite Quotes:

“Ambition doesn’t have to mean burnout. We need to normalize wanting more and wanting it differently.”

“Just because you're good at pushing through doesn’t mean you should keep doing it.”

Closing Thoughts:

This episode is a wake-up call for high-achieving women who are quietly burning out behind the scenes of their “success.”

If you’ve been feeling trapped by your own ambition or torn between growth and well-being, this is your sign to do things differently—and reclaim your freedom without apology.

Offers & Contact Information:

LinkedIn: https://www.linkedin.com/in/ericarooney/

Instagram: https://www.instagram.com/ericaandersonrooney/?hl=en

Website: https://www.ericaandersonrooney.com/

HER Collective: https://www.joinhercollective.com/

Follow the #WisdomOfWomen show for more inspiring stories and insights from trailblazing women founders, investors, and experts in growth and prosperity.

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Amazon Prime:

In this episode we are joined by Patricia Lizarraga, a distinguished trailblazer in finance and a fervent advocate for women in leadership, who shares her extensive experience and insights on the importance of promoting gender diversity within corporate leadership roles.

We discuss not only the financial advantages of investing in women-led companies but also the broader societal implications, as increased representation of women in executive positions fosters a more inclusive and equitable business environment. We delve into the unique challenges women leaders face and explore strategies to empower them through investment, thus reshaping the corporate landscape.

Join us as we illuminate the path toward unlocking prosperity for women-led enterprises and encourage our listeners to actively participate in this vital movement.

Takeaways:

• Patricia leads Hypatia Capital, which invests in companies with female CEOs.
• Investing in women-led businesses is seen as a winning strategy for both societal and financial benefits.
• The WCEO ETF allows individuals to invest in companies led by women, thus democratizing investment opportunities.
• Women CEOs have been shown to outperform their male counterparts, making them valuable assets in the business landscape.
• Diverse leadership teams in companies tend to perform better, underscoring the necessity of having women in leadership roles.

Chapters

00:39 Introduction to Women in Leadership and Investment

12:18 Investing in Women-Led Companies: Debunking Myths and Understanding Opportunities

18:22 The Importance of Women in Leadership Roles

24:10 Investing in Women: The Path to Leadership

29:00 Investing in Women CEOs: A Call to Action

31:54 Inspiring Young Women to Invest

36:51 Empowering Women Through Investment

Burning Questions Answered:

1.Why is investing in women-led companies not just good ethics—but smart economics?

2.What’s the WCEO ETF, and how does it change the game for public companies with female CEOs?

3.Why does visibility matter so much for women leaders?

4.How can we prepare the next generation of women to lead and invest with confidence?

Favorite Quotes:

“The presence of women at the top doesn’t just change the boardroom — it changes society.”

“Investing in women-led companies is a multiplier. The returns are financial and cultural.”

“Visibility isn't vanity. It’s impact. When women are seen, girls believe they can lead.”

Closing Thoughts:

This episode is a rally cry for every woman in business: your leadership matters—not just for your company, but for the world. Patricia shows that when we invest in women, we invest in progress.

From advocating for female CEOs to mentoring young investors, Patricia is building a legacy where women aren’t just participating in the economy—they’re shaping it.

OFFERS & CONTACT INFORMATION:

LinkedIn: https://www.linkedin.com/in/patricializarraga/

LinkedIn Business: https://www.linkedin.com/company/hypatia-capital-group/posts/?feedView=all

Website: https://www.wceoetf.com/

Email: wcoetf@hypatiacapital.com

Phone: 1-888-338-3166

Follow the #WisdomOfWomen show for more inspiring stories...

In this episode we are joined by our distinguished guest, Daniella Kahane. As the co-founder and CEO of WIN Women, Daniella shares her journey from a successful career in filmmaking to her commitment to fostering women's voices in business.

Throughout the conversation, we explore the significance of collaboration and relationship-building among women, emphasizing the need to merge our personal and professional lives for mutual benefit.

Daniella elucidates her experiences and insights, particularly regarding the challenges women face in negotiation, and advocates for a shift in mindset that embraces negotiation as a tool for connection rather than confrontation.

This episode serves as a clarion call for women to recognize their intrinsic value and the necessity of advocating for their needs in various contexts, thereby paving the way for a more equitable future.

***Join Daniella and Coco at the WIN Summit on May 16th in NYC! ***

🎟️ Use my code COS25 for an exclusive 25% off your ticket!

Spots are limited → www.winsummit.com/2025

Guest Spotlight:

Daniella Kahane is a Peabody Award-winning filmmaker and the Co-founder and CEO of WIN Summit (Women in Negotiation), an organization dedicated to empowering women through negotiation training and leadership development.

Before co-founding WIN, Daniella built a distinguished career as a filmmaker and content producer, with her work featured at prestigious festivals such as Sundance, Tribeca, Toronto, Telluride, and SXSW.

Daniella is also an angel investor in female-founded brands and co-founder of ATOOF, a luxury artisanal Judaica company. She holds degrees from Barnard College and Columbia University's School of the Arts and has been recognized with the HBO Young Producer’s Award and as a runner-up for the Producers Guild of America Award.

Above all, she is proud to be the mother of three daughters, who she affectionately refers to as her most formidable negotiation partners.

Website: http://www.winsummit.com

Takeaways:

• Daniella discusses how pivotal life moments shaped her journey into film and women's empowerment through negotiation.
• The episode highlights the importance of blending personal and professional relationships to enhance networking opportunities for women.
• Listeners are encouraged to embrace their unique strengths in negotiation rather than conforming to traditional adversarial tactics.
• The hosts emphasize the significance of self-awareness in negotiation, urging women to prioritize their needs and aspirations.
• The conversation illustrates the value of experiential learning at the Wind Summit, where attendees will acquire practical skills for empowerment.

Chapters:

07:04 Defining Moments in Film and Leadership

19:36 The Power of Connection and Advocacy

32:51 Understanding Women's Unique Approach to Negotiation

48:17 Charting a New Course for Women in Leadership

1.Why do most women feel uncomfortable negotiating—and how do we reframe that?

2.What makes negotiation a learnable, deeply human skill?

3.How can storytelling and emotional intelligence improve negotiation outcomes?

4.Why is defining your needs the first step to reclaiming agency?

5.What does it look like to raise daughters who know their worth?

Favorite Quotes:

“Negotiation starts with the self. You can’t steer yourself toward a destination if you don’t know what that destination is.” – Daniella Kahana

“Every negotiation is an opportunity to connect and problem-solve—not a battle to win.” – Daniella Kahana

“We’re building a new model of power—one where empathy and effectiveness go hand in hand.” – Coco Sellman

Closing...

In this episode we discuss about the paramount significance of establishing core values within an organization, positing that these values serve not merely as aspirational statements but as the foundational architecture that guides daily operations and decision-making.

The discussion introduces the "Core Values Revealer," a tool designed to facilitate the identification and articulation of a company's core values, thereby providing a structured approach to align team efforts and foster a cohesive organizational culture.

We also emphasize that core values are indispensable in attracting the right talent and cultivating a company that resonates with both its employees and customers.

Takeaways:

• Core values serve as the foundation for decision-making and cultural alignment within a company.
• Establishing clear core values empowers teams to operate independently while maintaining cohesion and focus.
• The process of identifying core values involves reflecting on the essential qualities that drive a company's mission and vision.
• Implementing core values through daily habits can catalyze significant cultural shifts and enhance overall business performance.
• High potency actions are crucial for achieving breakthroughs and driving impactful change within an organization.
• Utilizing tools like the Core Values Revealer can facilitate the process of defining and implementing core values effectively.

Chapters:

00:19 Addressing Growth Challenges in Business

02:20 Defining Core Values for Success

10:55 Identifying Core Values for Success

20:49 Establishing Core Values for Company Success

27:46 Choosing Core Values

29:38 The Importance of Core Values in Leadership

35:31 Implementing Core Values into Daily Habits

43:03 Catalyzing Breakthroughs: High Potency Actions

This episode part of the Force for Good Tool of the Week Series! Each week we feature one of the 100+ Force for Good Tools.

**These tools are free this week at https://aforceforgood.biz/weekly-tool/ **

*** The Full FFG Toolkit is available with A Force for Good, the Book: https://aforceforgood.biz/book/***

****Have questions on how to pioneer your 100 Year impact plan? Schedule time with Coco: https://calendly.com/coco-sellman/zoom-office-hours-clone ****

Follow the Force for Good Business show to install the unique system of perpetual growth into your company.

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Coco Sellman, the host of the Force for Good Business Show, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor and board director, Coco’s upcoming book, *A Force for Good*, reveals a roadmap for women to lead high-impact, high-growth companies.

Learn more about A Force for Good:

Website: https://aforceforgood.biz/

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1-Day Growth Plan: https://aforceforgood.biz/free-plan/

FFG Tool of the Week: https://aforceforgood.biz/weekly-tool/

The Book: https://aforceforgood.biz/book/

Growth Accelerator: https://aforceforgood.biz/accelerator/

In this episode we are joined by Meredith Bell, a distinguished leadership development expert who shares her wealth of knowledge accumulated over more than three decades.

She articulates the significance of character and communication mastery in cultivating effective leadership, highlighting the innovative tools developed by her company, Grow Strong Leaders, which empower leaders to build trust and foster high-performing teams.

We explore the barriers women face, such as imposter syndrome, and the essential skills required to transcend these obstacles, ultimately advocating for a culture of feedback and mutual support within organizations. Join us as we uncover strategies for sustainable leadership transformation, underscoring the profound impact of nurturing both personal and collective growth within the business landscape.

Our Guest This Week:

Meredith Bell is a leadership development expert, author, and podcast host with over 30 years of experience helping organizations cultivate stronger leaders through character and communication mastery. As the Co-Founder of Grow Strong Leaders, she has pioneered assessment and development tools that equip leaders at all levels with the skills needed to build trust, resolve conflict, and foster high-performing teams.

Meredith is the co-author of "Connect with Your Team" and "Peer Coaching Made Simple," and her company’s innovative GSL 360 feedback platform and SkillBuilder program provide real-world solutions for leadership growth. As the host of the Grow Strong Leaders Podcast, she interviews executives from Merck, Moderna, FedEx, UC Berkeley, and more to uncover what it takes to create positive workplace cultures where people thrive. With a deep commitment to sustainable leadership transformation, Meredith helps visionary women founders and executives develop the skills needed to scale businesses of substance and impact.

Takeaways:

• Meredith discusses the significance of feedback in leadership development processes.
• The conversation highlights the necessity of overcoming limiting beliefs to foster personal growth.
• Character development is essential for effective leadership, as it encompasses multiple attributes.
• The episode encourages leaders to adopt a growth mindset for continuous improvement.
• Practical tools for peer coaching and accountability are presented as vital for nurturing leadership skills.

Chapters:

08:15 The Importance of Self-Awareness in Leadership

14:10 Navigating Feedback and Leadership Challenges

19:58 Developing Character and Leadership

28:33 The Power of Peer Coaching

35:03 The Importance of Trust and Feedback in Leadership

46:54 Embracing Kindness in Leadership

1.Why character development is essential for long-term leadership success

2.How feedback tools like 360 assessments create stronger, more self-aware teams

3.Practical ways to foster trust, communication, and accountability in your company culture

4.How peer coaching relationships can drive transformation (without adding extra cost)

5.Why courageous, values-aligned leadership starts with the founder

1.Why do so many leaders resist feedback—and how do we shift that?

2.What blind spots are hurting your leadership (and how do you uncover them)?

3.How can founders let go of control while growing their impact?

4.What does it take to build a truly values-driven team culture?

“There’s never going to be a moment where somebody gives you permission to make a bold ask. It’s just something you have to do.” – Meredith Bell

“Exposure to information doesn’t equal behavior change. Practice does.” – Meredith Bell

“We aren’t trying to turn

In this episode we are joined in a profound dialogue with Kristina Bartolt, the esteemed CEO and co-founder of Social Snippet, we explore her remarkable journey from a personal development coach to a trailblazer in social media and podcasting, empowering over a hundred enterprises to cultivate impactful online communities.

Through our discussion, we elucidate the significance of fostering authentic connections, the necessity of community in business growth, and the imperative for women to embrace their financial aspirations as highlighted in Rachel Rogers' influential book, "We Should All Be Millionaires." We delve into actionable strategies for utilizing social media and podcasting as potent tools for connection, providing insights on how to navigate these platforms effectively.

Join us as we illuminate the pathways to unlocking opportunities and prosperity for women-led enterprises, thereby amplifying the voices of those who lead the charge.

Takeaways:

• Kristina emphasizes the need for personalized approaches to social media and podcasting strategies for entrepreneurs.
• Building and nurturing community relationships is crucial for business growth; they often lead to unexpected opportunities.
• Outsourcing social media and podcasting can free up valuable time for entrepreneurs, allowing them to focus on their core strengths.
• The emergence of a new model of leadership highlights the role of women in shaping the future of business.
• Engaging with audiences authentically is vital; understanding their needs can significantly enhance content relevance and impact.

Chapters:

07:37 Building Community and Its Impact on Business Growth

16:54 Building Community Through Social Media

18:12 The Power of Podcasting in Networking

29:23 Outsourcing Success: The Power of Delegation in Business

33:51 Navigating the Landscape of Social Media and Podcasting

Burning Questions Answered:

1.How do you go from a personal growth journey to building a thriving agency?

2.What mindset shift helped Kristina go from side hustle to CEO?

3.What does it actually look like to run a values-driven business?

4.How do you navigate your role as a visionary without getting stuck in the weeds?

Favorite Quotes:

“You don’t build confidence by waiting for it—you build it by doing the scary thing.” - Kristina

Closing Thoughts:

Kristina’s story is such a relatable reminder that personal growth and business growth go hand in hand. You don’t need to have it all figured out before you take the leap. And you don’t need to be anyone other than who you are right now. If you're a visionary woman trying to scale without losing yourself in the process, her journey proves it's possible. Trust yourself. Say no more. And remember—clarity comes through action.

Our Guest This Week:

Kristina Bartold-Sorgota is the dynamic CEO and Co-Founder of The Social Snippet, a thriving social media and podcasting agency that has empowered over 100 businesses to build impactful online communities. With advanced degrees in Peace and Conflict Studies and Leadership, Kristina combines her expertise in communication and strategic growth to help visionary entrepreneurs turn big ideas into lasting impact. Her journey from certified personal development coach to running a full-service agency showcases her commitment to transformation and innovation. Known for her personalized approach and tough-but-supportive coaching style, Kristina inspires business owners to scale with intention and authenticity. When she’s not guiding businesses to new heights, you’ll find her reading personal development books, enjoying a hazelnut latte, or connecting deeply with her community.

Offers...

This podcast episode speaks on the critical emergence of a new model of leadership, one that champions the voices and wisdom of women. Our distinguished guest, Marget de Bruyn, a seasoned entrepreneur and leadership coach, offers profound insights into how women can unlock their potential and navigate pivotal decisions in their personal and professional lives. Through her signature coaching program, Margret empowers women to confront limiting beliefs and cultivate a life that resonates with their true desires. The conversation delves into the often-overlooked significance of setting boundaries, emphasizing that these boundaries serve to foster one's own well-being rather than merely controlling others.

Takeaways:

• The podcast highlights the importance of amplifying women's voices and leadership styles in today's society, recognizing that a new model of leadership is emerging.
• Margret de Bruyn, the guest on the show, emphasizes the significance of self-awareness and setting boundaries to achieve personal and professional success.
• Through her coaching, Margret empowers women to navigate pivotal decisions and overcome limiting beliefs, ultimately creating lives they truly love.
• The discussion underlines the necessity for women to connect with their power and pleasure, and how these elements are integral to their leadership potential.
• The episode stresses the need for women to embrace their power unapologetically, as this is essential for authentic leadership and self-advocacy.
• Listeners are encouraged to reevaluate their roles as caretakers and to understand how these dynamics can impede their personal growth and leadership effectiveness.

Chapters:

03:39 The Importance of Boundaries in Leadership

12:07 Owning Your Power

20:40 Understanding Attachment Styles in Communication

25:00 The Role of Caretaking in Relationships

32:54 The Power Paradox: Embracing Our Strength

35:49 Empowering Women to Own Their Power

Burning Questions Answered:

1.How can women step into leadership without losing themselves in the process?

2.Why are boundaries essential for success, and how do they empower rather than restrict?

3.What role do limiting beliefs play in holding women back, and how can they be overcome?

Favorite Quotes:

"Boundaries aren’t about shutting others out; they’re about protecting your energy and purpose." – Margret de Bruyn

"Women don’t need permission to lead. They need to own their power unapologetically."

"The moment you stop seeing yourself as ‘too much’ is the moment you step into your true strength.

Closing Thoughts:

This episode is a wake-up call for women who are ready to step into leadership on their own terms. Margret de Bruyn challenges us to rethink the stories we tell ourselves about power, caretaking, and self-worth. If you’ve been feeling stuck, overwhelmed, or unsure of your next move, this conversation is your permission slip to embrace your full potential—boldly and unapologetically.

OFFERS & CONTACT INFORMATION:

LinkedIn: www.linkedin.com/in/margret-de-bruyn

Facebook: https://www.facebook.com/margret.debruyn

Instagram: https://www.instgram.com/margret.debruyn

Website: https://coachmdb.com/

Follow the #WisdomOfWomen show for more inspiring stories and insights from trailblazing women founders, investors, and experts in growth and...