In this episode, we delve into the critical importance of intellectual property protection for women founders.

We engage with Lauren Bercuson, a distinguished trademark and copyright attorney, who elucidates the necessity of safeguarding creative and business assets to foster growth and sustainability within women-led enterprises.

Lauren shares her insights on how proactive legal planning can prevent costly pitfalls and ensure that founders can focus on their innovative endeavors without the looming threat of infringement or loss of brand identity.

Throughout our discussion, we explore the nuances of trademarking and copyright, emphasizing the need for comprehensive searches and registrations to secure one's brand and legacy effectively. Ultimately, this episode aims to empower women entrepreneurs with the knowledge and resources required to navigate the complex landscape of intellectual property law, thereby amplifying their voices and enhancing their business prospects.

Takeaways:

• Lauren emphasizes the importance of protecting intellectual property for women entrepreneurs.
• Effective trademark protection is crucial for safeguarding business identity and preventing future legal disputes.
• Proactive legal planning can save women founders significant time and resources while ensuring business growth and longevity.

Chapters:

08:54 The Importance of Intellectual Property for Women Entrepreneurs

11:15 Understanding Trademark and Copyright Protection

28:11 Understanding Trademark and Copyright Protection

33:23 The Future of Intellectual Property in the Age of AI

1.What does it look like to build a successful business from something you're deeply passionate about?

2.How do you know when it’s time to leave a traditional career behind?

3.What boundaries actually help women founders thrive?

4.How can social media be used to build a values-aligned brand — without burning out?

“If something’s not lighting you up, it’s OK to say no. Even to good opportunities.” – Lauren

“When you’re clear on your purpose, it’s easier to let go of what doesn’t serve you.” – Coco

“You can run a business with heart and still have boundaries.” – Lauren Bercuson

Offers & Contact Information:

LinkedIn: https://www.linkedin.com/in/laurenbercuson/

LinkedIn Business: https://www.linkedin.com/company/lb-storylock-legal/

Website: https://www.storylocklegal.com/

Follow the #WisdomOfWomen show for more inspiring stories and insights from trailblazing women founders, investors, and experts in growth and prosperity.

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Spotify: https://tinyurl.com/4tak8ajk

Amazon Prime: https://tinyurl.com/366syddj

Apple Podcasts: https://tinyurl.com/bdhananz

RSS Feed: https://feeds.captivate.fm/womengetfunded/

Coco Sellman, the host of #WisdomOfWomen, believes business is a force for good, especially with...

In this episode we are joined by our esteemed guest, Erica Rooney.

With her extensive experience in the C-suite and her commitment to fostering inclusive workplace cultures, Erica offers a profound perspective on the systemic challenges faced by women in business, particularly the pervasive issues of glass ceilings and sticky floors.

We delve into Erica's insightful methodologies, including her signature SNAP method, designed to empower women to identify and overcome personal and professional barriers.

We also explore the significance of community and support networks through initiatives like her digital platform, Her Collective, which aims to uplift women entrepreneurs.

This episode serves as a clarion call for women to recognize their potential, assert their influence, and embrace the abundant opportunities that lie ahead.

Takeaways:

• Erica's journey highlights the significance of overcoming systemic biases and recognizing personal agency in career advancement.
• The SNAP method, developed by Erica, serves as a practical framework for addressing limiting beliefs and achieving personal and professional growth.
• The discussion of the 'glass ceiling' and 'sticky floors' elucidates the internal and external barriers women face in the workplace.
• Women must prioritize self-worth and challenge societal expectations to attain true fulfillment in their careers.
• Taking actionable steps towards one's goals is essential for breaking free from limitations.

Chapters:

10:34 Unpacking the Glass Ceiling and Sticky Floors

17:48 Understanding the SNAP Method

28:47 Overcoming Perfectionism and Embracing Possibility

38:38 Embracing Infinite Possibilities in Leadership

Burning Questions Answered:

1.What happens when your dream business becomes your biggest burden?

2.Why do so many successful women feel stuck—even when they’ve “made it”?

3.How do you let go of people-pleasing without burning everything down?

4.What’s the secret to scaling a business without sacrificing your personal life?

5.How can women lead with impact and reclaim their own freedom?

Favorite Quotes:

“Ambition doesn’t have to mean burnout. We need to normalize wanting more and wanting it differently.”

“Just because you're good at pushing through doesn’t mean you should keep doing it.”

Closing Thoughts:

This episode is a wake-up call for high-achieving women who are quietly burning out behind the scenes of their “success.”

If you’ve been feeling trapped by your own ambition or torn between growth and well-being, this is your sign to do things differently—and reclaim your freedom without apology.

Offers & Contact Information:

LinkedIn: https://www.linkedin.com/in/ericarooney/

Instagram: https://www.instagram.com/ericaandersonrooney/?hl=en

Website: https://www.ericaandersonrooney.com/

HER Collective: https://www.joinhercollective.com/

Follow the #WisdomOfWomen show for more inspiring stories and insights from trailblazing women founders, investors, and experts in growth and prosperity.

YouTube: https://tinyurl.com/yja3w7nh

Spotify: https://tinyurl.com/4tak8ajk

Amazon Prime:

In this episode we are joined by Patricia Lizarraga, a distinguished trailblazer in finance and a fervent advocate for women in leadership, who shares her extensive experience and insights on the importance of promoting gender diversity within corporate leadership roles.

We discuss not only the financial advantages of investing in women-led companies but also the broader societal implications, as increased representation of women in executive positions fosters a more inclusive and equitable business environment. We delve into the unique challenges women leaders face and explore strategies to empower them through investment, thus reshaping the corporate landscape.

Join us as we illuminate the path toward unlocking prosperity for women-led enterprises and encourage our listeners to actively participate in this vital movement.

Takeaways:

• Patricia leads Hypatia Capital, which invests in companies with female CEOs.
• Investing in women-led businesses is seen as a winning strategy for both societal and financial benefits.
• The WCEO ETF allows individuals to invest in companies led by women, thus democratizing investment opportunities.
• Women CEOs have been shown to outperform their male counterparts, making them valuable assets in the business landscape.
• Diverse leadership teams in companies tend to perform better, underscoring the necessity of having women in leadership roles.

Chapters

00:39 Introduction to Women in Leadership and Investment

12:18 Investing in Women-Led Companies: Debunking Myths and Understanding Opportunities

18:22 The Importance of Women in Leadership Roles

24:10 Investing in Women: The Path to Leadership

29:00 Investing in Women CEOs: A Call to Action

31:54 Inspiring Young Women to Invest

36:51 Empowering Women Through Investment

Burning Questions Answered:

1.Why is investing in women-led companies not just good ethics—but smart economics?

2.What’s the WCEO ETF, and how does it change the game for public companies with female CEOs?

3.Why does visibility matter so much for women leaders?

4.How can we prepare the next generation of women to lead and invest with confidence?

Favorite Quotes:

“The presence of women at the top doesn’t just change the boardroom — it changes society.”

“Investing in women-led companies is a multiplier. The returns are financial and cultural.”

“Visibility isn't vanity. It’s impact. When women are seen, girls believe they can lead.”

Closing Thoughts:

This episode is a rally cry for every woman in business: your leadership matters—not just for your company, but for the world. Patricia shows that when we invest in women, we invest in progress.

From advocating for female CEOs to mentoring young investors, Patricia is building a legacy where women aren’t just participating in the economy—they’re shaping it.

OFFERS & CONTACT INFORMATION:

LinkedIn: https://www.linkedin.com/in/patricializarraga/

LinkedIn Business: https://www.linkedin.com/company/hypatia-capital-group/posts/?feedView=all

Website: https://www.wceoetf.com/

Email: wcoetf@hypatiacapital.com

Phone: 1-888-338-3166

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