“If your number one goal is to make money from your podcast, then you’ve already made the wrong decision.”

In this episode, I break down one of the biggest myths in podcasting — that it's a quick way to make money.

Too many blogs and YouTube videos will tell you to start a podcast as a “side hustle.” But here’s the truth: podcasting takes time, effort, and love for the medium. If you’re only in it for the money, you’re likely to be disappointed.

I share why traditional podcast sponsorship isn’t realistic for most podcasters, what CPM actually means, and what to do instead, including dynamic ads and treating your podcast as a powerful marketing tool for your business.

Key Takeaways

• Why starting a podcast just to make money is the wrong mindset
• What CPM really means — and why most podcasters won’t benefit from it
• The real download numbers needed to attract sponsors
• How I use dynamic ads and a strong back catalog to monetize
• A client case study: turning a niche podcast into serious business results

Chapters and Timestamps

• 1:00 – Podcasting isn’t a side hustle
• 2:45 – What CPM is (and why it fails most podcasters)
• 4:30 – Real download stats you should know
• 6:00 – Why sponsorships rarely pay off
• 8:20 – How I use dynamic ads to monetize
• 11:30 – Client case study: small podcast, big results
• 13:00 – Final thoughts and next steps

Send us a text

The Podcast Launch Lab

The Podcast Makeover

Need a stunning new logo for your brand? Or maybe a short animation?
Whatever you need, you can find it on Fiverr.
I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!