“You don’t know where one conversation is gonna take you. So have it.” — Greg Wasserman

I absolutely loved this conversation with Greg Wasserman — it’s one of those episodes where I found myself nodding the entire time. Greg is the Head of Relationships at RSS.com and he gets it. This is a must-listen if you’ve ever wondered why your business needs a podcast, how to use it as a true marketing and relationship-building tool, and why chasing downloads is not the goal.

Greg and I are 100% aligned: podcasting is about building trust, creating genuine human connection, and showing up consistently. Whether you're a lawyer, real estate agent, or startup founder, this episode will reframe how you think about podcast ROI.

Key Talking Points
- Your podcast isn’t about going viral; it’s about connecting with your niche and creating value.
- A podcast gives you a reason to talk to clients, prospects, and partners — and build trust.
- One episode can fuel newsletters, social media, blog posts, and more — for weeks or even years.
- Unless you’re a media company, sponsorships are more work than they’re worth. Focus on impact instead.
- Just like websites or social media pages, podcasts are becoming a core part of modern business strategy.

Chapters and Timestamps
03:00: Why podcasting isn't about becoming a superstar or going viral
06:30: The lawyer story — using a podcast as a business development tool
09:00: Building trust and marketing others through podcasting
13:35: The fishing podcast example — how niche can drive connection
18:00: Real-world ROI from a single podcast episode
21:00: Why sponsorships aren’t the right goal for most podcasters
28:30: Podcasting vs. traditional marketing (like expos and booths)

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The Podcast Launch Lab

The Podcast Makeover

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"The best way to monetize your podcast? Offer something only you can deliver." - Niall Mackay

I’m incredibly proud of this episode because it’s not just talk — it’s action. I put my money where my mouth is and launched two offers directly to my audience: the Podcast Launch Lab and the Podcast Makeover. Rather than waiting for sponsorships or chasing downloads, I showed that you can monetize your podcast by selling your own services, providing real value to the people who already trust you. This episode was about being honest with what works for 99% of podcasters, not just the lucky few.

I also loved how personal and practical this episode felt. It wasn’t theory or fluff — it was a real blueprint. I wanted to show podcasters that if you treat your podcast like a real business and take it seriously, the opportunities to grow are right in front of you. It’s not about being the next Joe Rogan; it’s about building something you’re proud of, that genuinely helps people, and that can generate income on your own terms.

Key Takeaways :
- Sponsorships aren’t the best route for most podcasters — I focus on selling my own services instead.
- You can launch your podcast in just 14 days with my Podcast Launch Lab — no endless Googling needed.
- I offer unlimited messaging support during the launch or makeover process, so you’re never stuck alone.
- If you already have a show, my Podcast Makeover can polish your sound, branding, and direction fast.
- I believe every podcaster should treat their show like a real business — even if you’re not chasing millions of downloads.

Chapters & Timestamps
01:00My Podcasting Journey: From iPod to Saigon
02:30Why Sponsorships Don’t Work for 99% of Podcasters
04:00Offer #1: The Podcast Launch Lab Explained
06:00Deep Dive: Launch Your Show in 14 Days
09:00Offer #2: The Podcast Makeover for Existing Shows
12:00Pricing Breakdown: Launch Lab vs. Makeover Packages
14:00Final Thoughts: Monetize Smart, Build Long-Term

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“If your number one goal is to make money from your podcast, then you’ve already made the wrong decision.”

In this episode, I break down one of the biggest myths in podcasting — that it's a quick way to make money.

Too many blogs and YouTube videos will tell you to start a podcast as a “side hustle.” But here’s the truth: podcasting takes time, effort, and love for the medium. If you’re only in it for the money, you’re likely to be disappointed.

I share why traditional podcast sponsorship isn’t realistic for most podcasters, what CPM actually means, and what to do instead, including dynamic ads and treating your podcast as a powerful marketing tool for your business.

Key Takeaways

• Why starting a podcast just to make money is the wrong mindset
• What CPM really means — and why most podcasters won’t benefit from it
• The real download numbers needed to attract sponsors
• How I use dynamic ads and a strong back catalog to monetize
• A client case study: turning a niche podcast into serious business results

Chapters and Timestamps

• 1:00 – Podcasting isn’t a side hustle
• 2:45 – What CPM is (and why it fails most podcasters)
• 4:30 – Real download stats you should know
• 6:00 – Why sponsorships rarely pay off
• 8:20 – How I use dynamic ads to monetize
• 11:30 – Client case study: small podcast, big results
• 13:00 – Final thoughts and next steps

Send us a text

The Podcast Launch Lab

The Podcast Makeover

Need a stunning new logo for your brand? Or maybe a short animation?
Whatever you need, you can find it on Fiverr.
I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!