This episode might ruffle a few feathers, so brace yourself, especially if you’ve bought into the never-ending online chatter about visibility and how it’s the magic bullet for success. If the phrase “just be more visible” rings in your ears every time you scroll, you’ll find this conversation refreshingly real.

WHO IS KATIE BLOOMFIELD?
Laura’s guest, Katie Bloomfield, is a property investor, high-performance business mentor, and all-around powerhouse. With a £7 million property portfolio, multiple business sales under her belt, and a blended family of six children, Katie’s not just about spreadsheets and bottom lines. She and her husband, Danny, empower their clients to create real wealth and strong relationships, without losing themselves to the grind.

PEELING BACK THE LAYERS: WHAT DOES “BEING VISIBLE” REALLY MEAN?
Let’s face it: the pressure to “be visible” has been widespread, especially since 2020. But what are we actually talking about?

→ Is it just about showing up on Instagram or Facebook?
→ Do you really need to match, exceed, or even care what others are doing online?
→ Or is there something deeper at play, like your sense of purpose, your values, and the story you have to share?

Katie and Laura both agree: Visibility isn’t the golden ticket. It’s not about playing a popularity contest or out shouting the next entrepreneur.

It’s about:
✨ Knowing your own values and motivations
✨ Owning your successes (without feeling like you’re bragging)
✨ Showing up with honesty—especially when things aren’t going perfectly

THE UGLY SIDE OF GROWTH
Let’s be real, self-development often looks a lot less glamorous than what you see in your feed. Growth sometimes means ugly crying at 1am, taking radical accountability, and letting go of who others think you should be.

FIND YOUR OWN DEFINITION
If you’re waiting for that magical wave of confidence before you hit “share” or go live, consider this: confidence isn’t something you’re handed; it’s something you build by doing the scary stuff, over and over. Just like learning to ride a bike (or as Katie more authentically puts it... first time sex!).

And remember, the numbers flashing across your screen, the highlight reels, and the “millionaire” mantras? They’re just facts, not badges of superiority. Success is personal. For some, it’s making sports day. For others, it’s having a thriving business or being able to take Fridays off with family.

LESSONS & TAKEAWAYS:
Ditch the pressure to be “competitively visible.”
Anchor into your own purpose, strengths, and the impact you want to make.
Share the messy, the vulnerable, and the real—not just the highlight reel.
Don’t let other people’s opinions dictate your worth or your strategy.
See confidence as a muscle you build and as an emotion that comes and goes.
Find your support circle. Invest in it if you have to.

BONUS: Mistakes ARE the journey.
Katie and Danny have even compiled their 10 biggest business mistakes and how you can avoid them. Because true credibility comes from walking the walk, failing, learning, and then sharing those lessons to lift others higher.

Ready to shake off the “visibility” pressure and get real about what actually moves you forward? Start with radical honesty: Where are you, really? Where do you want to be? And what can you do TODAY to inch closer?

CONNECT WITH KATIE
Want to learn more about Katie’s work or join her four-week visibility & confidence container?
DM her on Facebook or Instagram, or email: hello@bloomfieldslife.com

You’ve just tuned into the What Is Public Relations? podcast. If you’re ready to stop shrinking and start showing up on your own terms, this one’s for you.
Until next time, raise your profile, own your space, and remember: the journey is yours.

Grab a cuppa or pop your headphones in, because this episode is going to ruffle a few feathers, especially if you’re obsessed with the idea that self-development is a “nice-to-have” rather than the roaring engine behind your PR and business success. Be prepared for a tell-it-like-it-is deep dive into the messy, magical, and sometimes down right unglamorous world of personal growth as the real secret sauce behind getting noticed, becoming magnetic, and building a business that actually lights you up.

SELF-DEVELOPMENT: THE (OFTEN) UGLY TRUTH

Let’s not sugarcoat it: Self-development isn’t all affirmations and shiny journaling sessions. Host Laura is calling bullshit on the idea that building confidence, visibility, and a magnetic business presence is just about showing up. It’s about looking yourself in the mirror and owning every part of your journey—the good, the bad, and the downright messy.

You want to become niche famous? You want those “hell yes, pay-in-full” clients? Guess what—the journey starts INSIDE before anything happens on the outside.

WHY SELF-DEVELOPMENT BELONGS AT THE HEART OF BUSINESS (AND PR)

You might think business growth is all about tactics, quick hacks, and mastering algorithms. Wrong.

True magnetism? True impact? It’s born from:

Radical responsibility (yep, even when you’re in the trenches)

Unapologetic self-expression (cue numerology, human design, and all those so-called “woo” modalities Laura loves)

Constant evolution, not simply ticking boxes

It’s not about plasters or pretending things are perfect for social media. It’s about becoming resilient, adaptable, and willing to go places inside yourself most people run from.

THE GLOW-UP NO ONE TALKS ABOUT

Let’s debunk the “overnight success” nonsense. Laura’s been in the game for over a decade. She’s lived the reinventions (hello, marriage and rebrand in 2018), the pivots, and, most importantly, invested deeply in her self-awareness through everything from human design (Generator, anyone?) to numerology (if you’re a three, you’ll feel this), and the support of her business besties.


GETTING VISIBLE: IT STARTS WITH TRUSTING YOURSELF

Confidence isn’t pretending to be someone you’re not. It’s about knowing yourself inside out, so when the trolls show up or clients doubt your process, you stand taller (and maybe swear a bit more loudly—on brand for Laura, obviously).

PR is NOT just about being seen. It’s about being seen for the right things, by the right people, in the right spaces. If you’re not embodying your gifts, you’re just another voice in the noise.

THE PRACTICAL MAGIC: MODALITIES THAT MATTER

This season, Laura’s bringing in a handpicked lineup of absolute experts, think visibility coaches, numerologists, human design mavens, and more, to break down REAL self-development modalities. No snake oil, no passing on recommendations she hasn’t personally tested (unless coming from her most trusted inner circle).

If you’re tired of “just manifest it” or cookie-cutter advice, get ready for conversations that go deep and deliver practical next steps for both your PR and your personal growth.

REAL TALK: BUSINESS ISN’T EASY, BUT IT GETS TO BE FUN

If you feel like you’re constantly hustling, jumping from idea to idea, or worried that you’re “flaky” because you evolve so quickly, Good news is: You’re not broken, you’re just growing faster than most people can keep up. The trick is to own your energy, your pivot power, and your imperfections.


READY TO TAKE ACTION?

Follow Laura on Instagram @‌prwithperkes (don’t forget the extra E!)

DM the code word “strategy” if you’re ready to dig into your own publicity plan!

Opportunities don’t fall from the sky, but when you become niche famous, you stop chasing and start attracting. Let’s make that happe

A Client’s Perspective: In Conversation with Kate Davis, Leadership Coach & Founder of Meraki People.

If you think you know what PR is all about, think again. In this episode, we’re flipping the script on the typical public relations narrative. Today, I’m joined by my very own client (full transparency!), Kate Davis, an outstanding leadership coach and founder of Meraki People, to get a real-world, unfiltered account of what working with a PR specialist does for your business.

You might be wondering…

Is PR all just noise, or can it really shift the dial in your business and your confidence?

Where does it fit in alongside all those “be more visible” and “shout about yourself” mantras you see plastered over social media?

Let’s break it down.

REALITY CHECK: PR ISN’T WHAT YOU’VE BEEN SOLD

Kate admits she used to groan at the mention of PR agencies, and honestly, who could blame her? Her experience in the event industry left her convinced that traditional PR was a box-ticking exercise led by people with a different agenda. Later, as her own business grew, she noticed many PRs obsessed with “getting coverage for coverage’s sake”, but what value does a random photo in the local paper have if your client isn’t reading it?

Spoiler: None.

So what changed? Covid, and then… working with me 😉. Suddenly, PR wasn’t about being everywhere. It was about being strategic, relevant, and intentional.

BUILDING CONFIDENCE, CREDIBILITY & CONNECTION

PR, done strategically, is about so much more than “visibility.” It’s about message, presence, and purpose.

Kate shares how mapping out a proper strategy, from pinning down your ideal client to targeting the right publications, helps you step into a bigger arena (think The Guardian and Stylist) and actually say something that matters. Seeing her byline in Fortune or being invited onto the right podcasts? That became a real confidence boost, cementing her expertise and delivering her message where it counts.

(And let’s talk about that feeling when Forbes comes knocking — absolute magic.)

THE PODCAST EFFECT: WHY RELATIONSHIPS MATTER

“PR isn’t a whiz-bang, overnight thing.” Kate credits a single podcast episode pitched years ago as the catalyst for an extraordinary ripple effect:

Industry introductions

In-person event invitations

Speaking gigs alongside household names

Paid roles facilitating rooms full of CEOs

Translation? PR builds a living network, not just momentary exposure.


PR VS. PERSONAL BRAND — WHERE’S THE OVERLAP?

When you are your business, it isn’t only about what you say, it’s your energy, your story, and how you show up. Unlike product-based brands, service providers can’t hide. Podcasts, panels, and awards, they become vital touch points. Kate sums it up perfectly: “You stand out by showing up, by showing your character, your competency, and your credibility.”

BE VISIBLE… BUT BE INTENTIONAL


If you’re chasing PR just to rack up as many features as possible, you’re doing it wrong.

It’s not about ticking boxes. It’s about getting in front of the right people, in the right way, with a message that’stailored for them. Kate’s advice is pure gold: don’t spray and pray, and don’t waste energy answering every media call-out just because you can. Learn the ropes, get comfortable with your own narrative, and be selective.



LET’S BE HONEST



Everyone has imposter syndrome sometimes (yep, even coaches!), but the right PR guidance helps you “borrow” a bit of confidence, own your expertise, and keep momentum going, even if your audience, message, or services evolve over the years.

PR, when treated as a long-term investment (not a one-off fireworks show), just keeps paying dividends.



SO, WHAT IS PUBLIC RELATIONS RE

UNLEASH THE POWER OF PR: IT’S NOT JUST A “NICE TO HAVE”

Welcome to Episode 5 of the "What Is Public Relations"? podcast with Laura Perkes. This episode is dedicated to challenging a common misconception: the idea that public relations (PR) is merely a “nice to have” rather than an essential tool for business growth. Buckle up for some real talk, as Laura delivers a passionate message that might just shake up your current beliefs about PR.

IT’S TIME TO RETHINK PR

Laura kicks things off by confronting a widespread belief among business owners that undermines PR’s utility. Many consider PR as an optional add-on for visibility activities, rather than recognizing it as a crucial mechanism for pouring more potential clients into the top of their sales funnel. Drawing a bold comparison, Laura claims that relying solely on platforms like social media is akin to expecting a social tool to fulfill the role of engaging and building relationships with your public.

PR: YOUR SECRET WEAPON FOR GROWTH

This episode underscores how PR transcends traditional advertising, positioning it as a more cost-effective strategy with broader reach and impact. Unlike fleeting social media algorithms, PR campaigns are about storytelling and can place your expertise in front of thousands, even millions, of potential clients, driving more meaningful engagement. Laura illustrates how PR isn’t limited to media mentions; it encompasses podcast interviews, speaking events, and workshops that subsequently amplify your influence and recognition.

PR ACTIVITIES ARE ON A DIFFERENT LEVEL

Moving away from the idea that PR efforts are vain pursuits, Laura highlights examples of big brands that excel by leveraging PR to remain relevant and inspiring in the eyes of their audience. PR isn’t about unnecessary luxury, it’s a necessity to raise your profile, develop brand loyalty, and ignite word-of-mouth marketing at scale.

GET STARTED WITH PR TO UNLOCK BUSINESS POTENTIAL

The episode encourages listeners to take strategic steps forward by integrating PR with other marketing activities. Laura shares insights on how entrepreneurs, especially those with tight budgets, can apply big brand tactics to their advantage by using resources wisely. She presents PR not as an indulgence but as a pivotal strategy for sustainable business growth, urging listeners to educate themselves on PR’s true value and to harness its power.

FINAL THOUGHTS AND EPIPHANIES

Laura wraps up her fervent discussion by inviting listeners to reflect: Why do we resist PR when it is clearly a powerful catalyst for elevating your business? Whether you agree or feel resistant to this message, Laura’s open DMs on Instagram (@prwithperkes) serve as an invitation for further dialogue. Embrace this challenge to explore how PR, when used strategically, positions you closer to your future, thriving self.

By the end of this episode, you’ll come away with a new found appreciation for PR’s unwavering role in achieving business goals, making it crystal clear that PR is far more than just a “nice to have”—it’s your fast ticket to growth.

Connect with Laura Perks on Instagram at @‌prwithperkes and join the conversation to share your thoughts. Embrace the opportunity that PR presents to elevate your business today. Until next time, much love!

😳 VENTURE BEHIND THE SCENES: UNVEILING THE RAW REALITY OF PUBLIC RELATIONS


Ever felt a cocktail of emotions like curiosity, excitement, or maybe a twinge of overwhelm when it comes to Public Relations? Well, Laura Perkes is here to tell you you're not alone! In this eye-opening episode, Laura strips back the layers of her 20+ years in the PR industry to reveal tales and truths you may not expect.

🌟 WHAT'S INSIDE:
Discover Laura’s candid experiences from the frontlines of PR, including a dose of the “collie wobbles” and the reality of overthinking that still hit after two decades in the field.
Unveil the emotional seesaw of fear and excitement—did you know they manifest the same way in our bodies? Laura shares how you can leverage this to your advantage.
The rollercoaster of facing the big, scary tasks head-on: Get ready for a story of procrastination, and the lesson of just “eating the frog.”

📞 SMILE AND DIAL MOMENTS: Tune in as Laura re-lives moments from the phone-pitch era when dialing journalists was a “smile and dial” task that could have your heart racing. She recounts a humorous, yet nerve-racking experience when avoidance led to a non-answer—it’s all about learning and moving forward.

💥 THE BANTER THAT BURNS: Experience a jaw-dropping account of an exchange with a journalist that highlights the sometimes intimidating landscape PR pros must navigate. This encounter leaves Laura momentarily stunned, but ultimately more resilient.

🤔 KEY INSIGHTS:
Energy speaks louder than words: Learn why your vibe before tackling PR tasks can make or break the outcome.
Beware of visibility overload: Laura peels back the notion that simply “being visible” isn’t enough—you need to be seen in the right places, by the right audience, with the right message.

🚀 GET INSPIRED: Laura embodies relatability as she shares her own “oops” moments that remind us nobody’s perfect. Learn how embracing these slip-ups can transform them into teaching moments and connection builders.

🥳 JOIN THE CONVERSATION: After tuning in, Laura invites you to head over to Instagram @PRwithPerkes. Her DMs are open for your stories, questions, and PR anecdotes!
Reflect on these tales from the PR trenches and walk away with resilient spirits and renewed confidence to tackle your own public relations journey—frogs and all. 👠💼

ARE YOU READY TO BREAK THROUGH THE PR MYTHS?

Brace yourself—today, Laura Perkes shatters the illusions clouding your perception of public relations. We’re peeling back the layers and face common misconceptions about PR, offering you unfiltered truth and actionable insights to elevate your business.

PUBLIC RELATIONS: THE TRUE GAME-CHANGER

Public relations is much more than being in the right place at the right time. It's about strategizing where your voice will echo the loudest and resonate the longest. If you've been hesitating, thinking no one cares about your message, Laura is here to boldly disagree. She guides you in harnessing PR to leap from being a small voice in a vast crowd to an undeniable powerhouse reaching millions.

THE PUBLIC RELATIONS DILEMMA: BELIEFS & PERCEPTIONS

In this episode, Laura dives deep into three major beliefs that might be derailing your PR efforts:
🧠 "No one is interested in what I have to say"—Discover why this belief is undermining your progress and how to see yourself and your message in a new light.
🕰️ "PR takes too much time"—Break down what this really means and how to make your PR efforts more strategic and less overwhelming.
🌟 "PR is only for celebrities and big names"—Laura debunks this myth, explaining how anyone can leverage PR for success.

THE PATIENCE PUZZLE AND THE DIGITAL AGE

We’ve become accustomed to rapid gratification—from streaming our favorite shows to Amazon’s quick deliveries. But the key to PR success? It's patience, persistence, and picking the right platforms. Laura uses vivid analogies, likening public relations to a marathon, a tannoy at a train station, and even baking a cake—all to crystallize the realities of securing your spot in the media landscape.

START WITH STRATEGY

Laura encourages a strategic approach, working backward from end goals. Want to be in top publications? Start planning months ahead. Layer your exposure by engaging with weekly magazines, digital outlets, and podcasts—creating a seamless wave of coverage that keeps your name consistently in the public eye.

HOMEWORK FOR FUTURE PR MAVENS

Ready to challenge your beliefs? Laura tasks you with hands-on exercises to explore media outlets, analyze content, and discern which types of stories make it to print. Use this knowledge to see where your expertise fits in, and then take the plunge to pitch your stories.

Tune in now to reframe your understanding of PR. Let’s dismantle myths, set realistic expectations, and ignite a newfound appreciation for patience as a power move in public relations.

Have thoughts on this episode? Share your insights and revelations with Laura on Instagram @‌PRWithPerkes. She’s excited to join you on this transformative journey into the world of public relations!

Dare I Say? Let's Talk Visibility and Its True Impact

Hold onto your headphones, because this episode might just challenge everything you thought you knew about "visibility" in PR and business growth! 🎙️ Visibility – it’s the buzzword that’s been overused, misunderstood, and oversimplified. Let’s face it, though. What does it actually mean for your business? Laura Perks is here to break it all down in a way only she can. No holds barred!

🌟 Visibility Overload?
We get it. Everyone’s talking about visibility. But Laura admits to having a bit of beef with the term. Could it be that "visibility" refers more to a rain-soaked windshield needing a wiper rather than our marketing goals?

💡 What's REALLY Driving Your Business Forward?
It’s the message, people! Laura dives deep into why it's not just about being seen – it's about what you’re saying and how you’re saying it that makes the impact. Are your words reaching the right ears? Is your story being told in the right places?

🔍 Who’s Ready for PR?
There’s a misconception floating around that PR is just for big name brands or high-profile individuals. Laura dispels this myth with clarity, showing why PR is a powerful tool at every stage of your business journey.

👥 Bringing Underrepresented Voices Center Stage
Laura passionately discusses the need for new voices in media. And guess what? The media wants to hear from you and your unique perspective!

💭 Reframing Perceptions in PR
Visibility isn’t just about being everywhere, it’s about being in the right place, with the right message for the right people. Laura's here to shift your perceptions and help you understand the power of strategic, PR-focused visibility.

✨ Take Action on Your PR Journey!
Laura wraps up with a call to action: Get out of your comfort zone and start knocking on those PR doors. The podcast, press, and speaking world are waiting—and they want YOUR story.

Ready to challenge the hype and redefine what visibility means for your business? Dive into this episode and let's start moving the needle!

Got questions or want to chat further with Laura? Reach out on Instagram at @‌prwithperkes. Trust us, you don’t want to miss what she has to share next!

Public Relations: The Ultimate Growth Tool for Your Business 🚀

Welcome to the first episode of "What Is Public Relations?" with your host Laura Perkes! 🌟 As the title suggests, we're diving headfirst into the evolving world of public relations and debunking outdated myths along the way. If you're a business owner unaware of PR's potential, get ready to have your beliefs shattered—in the best way possible.

Why is public relations your secret weapon for business growth? It's time to let go of those dated 1990s perceptions and embrace the new opportunities that public relations presents in today's landscape. ⏰

Here's What We Discuss:

The Evolution of PR: Public relations isn't just about TV, print, and radio anymore. With the internet and social media, the scope has expanded dramatically, offering businesses more ways to communicate directly with their audiences.

Beyond Media Coverage: Yes, getting press coverage is important, but PR also involves crucial components like crisis management, reputation management, and internal communication. These can be game-changers in maintaining your brand's integrity and presence. 🛡️

Diverse Platforms: Think outside the traditional press box. Podcasts, YouTube channels, public speaking, and networking are powerful avenues to share your message far and wide.

Context is Key: Understand your audience and where they consume information. Whether it's a local newspaper or a national publication, knowing where to place your message is essential for making an impact.

PR vs. Social Media: While social media is an excellent tool, PR complements it by amplifying your reach and connecting you with new audiences.

Authenticity & Consistency: Reputation management starts with showing up authentically and consistently delivering on your promises. Your actions daily build your brand's reputation. 🔑

Our Hope for You:

Laura’s goal is simple yet powerful—to rewrite and realign your beliefs about public relations. 🧠 Public relations is not reserved for the rich and famous; it's accessible to everyone, whatever stage of business you're in, and it's your ticket to closing more sales and making more money while having fun!

Get ready to grow your business by leveraging the power of public relations. This episode is just the beginning, so stay tuned for more insights and strategies in upcoming episodes. 🎧

P.S. Ready to step up your PR game? Stay connected with Laura to explore how public relations can fit seamlessly into your business strategy. You’ve got the expertise, now it’s time to let the world know it!

Remember, this isn't just 'visibility'—it's the new realm of impactful communication. Let's begin this journey together! 🌍🥂