ARE YOU READY TO BREAK THROUGH THE PR MYTHS?

Brace yourself—today, Laura Perks shatters the illusions clouding your perception of public relations. We’re peeling back the layers and face common misconceptions about PR, offering you unfiltered truth and actionable insights to elevate your business.

PUBLIC RELATIONS: THE TRUE GAME-CHANGER

Public relations is much more than being in the right place at the right time. It's about strategizing where your voice will echo the loudest and resonate the longest. If you've been hesitating, thinking no one cares about your message, Laura is here to boldly disagree. She guides you in harnessing PR to leap from being a small voice in a vast crowd to an undeniable powerhouse reaching millions.

THE PUBLIC RELATIONS DILEMMA: BELIEFS & PERCEPTIONS

In this episode, Laura dives deep into three major beliefs that might be derailing your PR efforts:
🧠 "No one is interested in what I have to say"—Discover why this belief is undermining your progress and how to see yourself and your message in a new light.
🕰️ "PR takes too much time"—Break down what this really means and how to make your PR efforts more strategic and less overwhelming.
🌟 "PR is only for celebrities and big names"—Laura debunks this myth, explaining how anyone can leverage PR for success.

THE PATIENCE PUZZLE AND THE DIGITAL AGE

We’ve become accustomed to rapid gratification—from streaming our favorite shows to Amazon’s quick deliveries. But the key to PR success? It's patience, persistence, and picking the right platforms. Laura uses vivid analogies, likening public relations to a marathon, a tannoy at a train station, and even baking a cake—all to crystallize the realities of securing your spot in the media landscape.

START WITH STRATEGY

Laura encourages a strategic approach, working backward from end goals. Want to be in top publications? Start planning months ahead. Layer your exposure by engaging with weekly magazines, digital outlets, and podcasts—creating a seamless wave of coverage that keeps your name consistently in the public eye.

HOMEWORK FOR FUTURE PR MAVENS

Ready to challenge your beliefs? Laura tasks you with hands-on exercises to explore media outlets, analyze content, and discern which types of stories make it to print. Use this knowledge to see where your expertise fits in, and then take the plunge to pitch your stories.

Tune in now to reframe your understanding of PR. Let’s dismantle myths, set realistic expectations, and ignite a newfound appreciation for patience as a power move in public relations.

Have thoughts on this episode? Share your insights and revelations with Laura on Instagram @‌PRWithPerks. She’s excited to join you on this transformative journey into the world of public relations!

Dare I Say? Let's Talk Visibility and Its True Impact

Hold onto your headphones, because this episode might just challenge everything you thought you knew about "visibility" in PR and business growth! 🎙️ Visibility – it’s the buzzword that’s been overused, misunderstood, and oversimplified. Let’s face it, though. What does it actually mean for your business? Laura Perks is here to break it all down in a way only she can. No holds barred!

🌟 Visibility Overload?
We get it. Everyone’s talking about visibility. But Laura admits to having a bit of beef with the term. Could it be that "visibility" refers more to a rain-soaked windshield needing a wiper rather than our marketing goals?

💡 What's REALLY Driving Your Business Forward?
It’s the message, people! Laura dives deep into why it's not just about being seen – it's about what you’re saying and how you’re saying it that makes the impact. Are your words reaching the right ears? Is your story being told in the right places?

🔍 Who’s Ready for PR?
There’s a misconception floating around that PR is just for big name brands or high-profile individuals. Laura dispels this myth with clarity, showing why PR is a powerful tool at every stage of your business journey.

👥 Bringing Underrepresented Voices Center Stage
Laura passionately discusses the need for new voices in media. And guess what? The media wants to hear from you and your unique perspective!

💭 Reframing Perceptions in PR
Visibility isn’t just about being everywhere, it’s about being in the right place, with the right message for the right people. Laura's here to shift your perceptions and help you understand the power of strategic, PR-focused visibility.

✨ Take Action on Your PR Journey!
Laura wraps up with a call to action: Get out of your comfort zone and start knocking on those PR doors. The podcast, press, and speaking world are waiting—and they want YOUR story.

Ready to challenge the hype and redefine what visibility means for your business? Dive into this episode and let's start moving the needle!

Got questions or want to chat further with Laura? Reach out on Instagram at @‌prwithperkes. Trust us, you don’t want to miss what she has to share next!

Public Relations: The Ultimate Growth Tool for Your Business 🚀

Welcome to the first episode of "What Is Public Relations?" with your host Laura Perkes! 🌟 As the title suggests, we're diving headfirst into the evolving world of public relations and debunking outdated myths along the way. If you're a business owner unaware of PR's potential, get ready to have your beliefs shattered—in the best way possible.

Why is public relations your secret weapon for business growth? It's time to let go of those dated 1990s perceptions and embrace the new opportunities that public relations presents in today's landscape. ⏰

Here's What We Discuss:

The Evolution of PR: Public relations isn't just about TV, print, and radio anymore. With the internet and social media, the scope has expanded dramatically, offering businesses more ways to communicate directly with their audiences.

Beyond Media Coverage: Yes, getting press coverage is important, but PR also involves crucial components like crisis management, reputation management, and internal communication. These can be game-changers in maintaining your brand's integrity and presence. 🛡️

Diverse Platforms: Think outside the traditional press box. Podcasts, YouTube channels, public speaking, and networking are powerful avenues to share your message far and wide.

Context is Key: Understand your audience and where they consume information. Whether it's a local newspaper or a national publication, knowing where to place your message is essential for making an impact.

PR vs. Social Media: While social media is an excellent tool, PR complements it by amplifying your reach and connecting you with new audiences.

Authenticity & Consistency: Reputation management starts with showing up authentically and consistently delivering on your promises. Your actions daily build your brand's reputation. 🔑

Our Hope for You:

Laura’s goal is simple yet powerful—to rewrite and realign your beliefs about public relations. 🧠 Public relations is not reserved for the rich and famous; it's accessible to everyone, whatever stage of business you're in, and it's your ticket to closing more sales and making more money while having fun!

Get ready to grow your business by leveraging the power of public relations. This episode is just the beginning, so stay tuned for more insights and strategies in upcoming episodes. 🎧

P.S. Ready to step up your PR game? Stay connected with Laura to explore how public relations can fit seamlessly into your business strategy. You’ve got the expertise, now it’s time to let the world know it!

Remember, this isn't just 'visibility'—it's the new realm of impactful communication. Let's begin this journey together! 🌍🥂