『What Would They Do? The Customer Experience Podcast For Small Business』のカバーアート

What Would They Do? The Customer Experience Podcast For Small Business

What Would They Do? The Customer Experience Podcast For Small Business

著者： Nadine Nethery | Customer Experience Strategist & Copywriter
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 Welcome to What Would They Do?, the customer experience podcast for small business owners. Every week, I answer your burning CX questions, and set you up with actionable, out-of-the-box customer experience strategies you can pull off without costly tech tools or lavish corporate marketing budgets! Join me as I explore different aspects of the customer journey, and how a remarkable customer experience can boost customer loyalty, first-time sales and your audience engagement… and so much more! Whether you’re a course creator, membership site owner or service provider, this is the customer experience podcast for small business owners who want to stand out with truly bespoke customer experiences before, during and after the purchase. We're going to touch on email marketing, brand messaging, copywriting, pricing strategies, offer positioning, customer delight and even gamification!
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  • 45. My transparent 2025 recap: What worked (and flopped) in my business this year

    45. My transparent 2025 recap: What worked (and flopped) in my business this year
    2025/12/29

    As 2025 winds down, I’m pulling back the curtain on what this rollercoaster of a year really looked like behind the scenes in my business.

    From record-breaking months to dips that tested my resilience, this transparent wrap-up is part celebration, part reflection, and part forecast. I’ll walk you through the hard numbers, the honest lessons, and how all of it is shaping my focus for 2026 (spoiler alert: community is front and centre).


    Inside this episode, I share:

    • What made 2025 a wild ride in client work, offers, and energy
    • A breakdown of my stats: clients, members, podcasts, summits & bundles
    • Why repeat clients and retention strategies remain my North Star
    • Highlights from launching 45 podcast episodes without missing a week
    • A sneak peek at what’s changing in 2026 (and what’s staying the same)
    • My 2026 word of the year… and the personal invitation I’m sending your way


    View the episode transcript here.

    Where to from here?


    Join Retention Lab🧪, the membership for savvy online business owners determined to grow their revenue, referrals and repeat business without more marketing. Join here!


    Find out how you can get my strategic customer experience brain on your brand here.


    Grab the FREE State of the Customer online business industry report with first-hand findings, gaps & opportunities PLUS proven strategies to boost your customer experience. Download FREE here!


    Check out my favourite CX tools and resources here.


    😍 Love the show?


    Hit subscribe or follow so you never miss a new episode.


    Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!).


    Leave a positive review to help the show get found by more small business owners just like you. To leave a review:

    👉 Find What Would They Do? on Apple Podcasts

    👉 Scroll to ‘Ratings & Reviews’

    👉 Tap on the stars to rate the show before writing a review


    Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.
    続きを読む 一部表示
    14 分
  • 44. Repurposing testimonials: clever ways to boost conversions and retention

    44. Repurposing testimonials: clever ways to boost conversions and retention
    2025/12/22

    Shelley Hitz, founder of Christian Book Academy and Retention Lab Incubator member, submitted a brilliant question: “What should I actually do with all the member testimonials I’ve collected?” This bite-sized episode breaks down exactly how to repurpose, categorize, and embed testimonials across your funnel, from the first touchpoint to retention and affiliate advocacy.

    Whether you’ve got a few nice words or full-blown case studies, this episode gives you a strategic framework to finally make your testimonials work harder.


    What we cover:

    • Why not all testimonials are created equal (and which ones to use where)
    • How to categorize feedback by funnel stage and format
    • Strategic ways to plug testimonials into your sales, onboarding, and retention workflows
    • Creative use cases you might not have thought of: like email takeovers, milestone trackers, and lead magnets built on member wins
    • How to start now even if all you’ve got is a spreadsheet full of snippets


    Check out the Client Cast Formula to launch your own private case study podcast here.


    View the episode transcript here.

    Where to from here?


    Join Retention Lab🧪, the membership for savvy online business owners determined to grow their revenue, referrals and repeat business without more marketing. Join here!


    Find out how you can get my strategic customer experience brain on your brand here.


    Grab the FREE State of the Customer online business industry report with first-hand findings, gaps & opportunities PLUS proven strategies to boost your customer experience. Download FREE here!


    Check out my favourite CX tools and resources here.


    😍 Love the show?


    Hit subscribe or follow so you never miss a new episode.


    Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!).


    Leave a positive review to help the show get found by more small business owners just like you. To leave a review:

    👉 Find What Would They Do? on Apple Podcasts

    👉 Scroll to ‘Ratings & Reviews’

    👉 Tap on the stars to rate the show before writing a review


    Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.
    続きを読む 一部表示
    13 分
  • 43. Data-driven funnel fixes to simplify your funnel and skyrocket conversions with Ally Anderson

    43. Data-driven funnel fixes to simplify your funnel and skyrocket conversions with Ally Anderson
    2025/12/15
    In this episode, I’m joined by data strategist and Akari Digital founder, Ally Anderson, to tackle a question that keeps many business owners awake at night:“My funnel gets plenty of traffic, but no one is buying. Where do I start?”This conversation picks up where Episode 40 with copywriter Laura Kendrick left off. In that episode we explored conversion problems from an emotional and messaging perspective. Today, we zoom in on the data side, and how to pinpoint and fix bottlenecks strategically so your funnels convert more consistently.If you’ve ever stared at your metrics wondering why your funnels aren’t converting, this conversation is your blueprint. Ally and I unpack how to diagnose bottlenecks, simplify your data, and use smart tracking to improve conversion rates without having to become a full-time analyst. We explore how customer experience and messaging intersect with metrics, and why simplifying your offers and funnel steps can dramatically improve results.What we cover:The Funnel Friction AuditHow to map your customer journey beyond open rates and click rates to uncover the real leaks in your funnel.Simplifying Data TrackingWhy eight to twelve core metrics (not 87 dashboards) will tell you everything you need to know.Spotting and Fixing BottlenecksSimple ways to calculate where prospects drop off, and how to prioritise your tests for the biggest impact.Customer Experience Meets MetricsHow friction, confusion or lack of clarity kills conversions, and easy fixes you can apply today.Less Is More: Designing Offers for ActionWhy breaking big promises into smaller wins can boost opt-ins, completions and sales.Real-Life Tweaks, Real ResultsAlly shares examples of tiny homepage and opt-in tweaks that doubled and tripled conversions overnight.Connect with Ally Anderson:Website: https://akaridigital.ca/Instagram: https://www.instagram.com/akaridigital/Grab Ally's Launch Leak Finder tool for only $7 with coupon code NADINE to help you pinpoint your funnel’s bottlenecks and test potential improvements without the overwhelm.View the episode transcript here.Where to from here?Join Retention Lab🧪, the membership for savvy online business owners determined to grow their revenue, referrals and repeat business without more marketing. Join here!Find out how you can get my strategic customer experience brain on your brand here.Grab the FREE State of the Customer online business industry report with first-hand findings, gaps & opportunities PLUS proven strategies to boost your customer experience. Download FREE here!Check out my favourite CX tools and resources here.😍 Love the show?Hit subscribe or follow so you never miss a new episode.Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!).Leave a positive review to help the show get found by more small business owners just like you. To leave a review:👉 Find What Would They Do? on Apple Podcasts👉 Scroll to ‘Ratings & Reviews’👉 Tap on the stars to rate the show before writing a reviewPost a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.
    続きを読む 一部表示
    30 分
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