In this episode, I answer a listener question about how to nurture different types of buyers—one-on-one service clients vs. digital product/course buyers—through email marketing and clever email segmentation

Thankfully, having multiple offers and audiences doesn’t mean you need to make your email strategy overly complex. Instead, leverage smart segmentation and strategic nurture sequences to serve the right offer to the right person at the right time.

If you want to stop sending generic emails to your whole list and start building trust, personalizing your messaging, and increasing conversions, this episode will give you the actionable strategies to refine your email marketing approach for a multitude of different offers and audiences.

What we cover:

• The Key Differences Between One-on-One Clients and Digital Product Buyers – Why their needs, expectations, and decision-making processes are completely different.
• How to Segment Your Email List Based on Buyer Type – The best ways to categorize subscribers from the moment they join your list.
• How to Create the Right Nurture Sequences for Each Type of Buyer – What to send one-on-one clients vs. DIY buyers to move them closer to a purchase.
• How to Use Trigger Links and Email Behavior to Personalize the Journey – How subscriber actions can dictate which offers and content they receive.
• How to Keep Your Segments Up to Date as Subscribers Evolve – Why a one-time tag isn’t enough and how to track shifting interests over time.

View the episode transcript here.

Where to from here?

Find out how you can get my strategic customer experience brain on your brand here.

Binge-listen to Mastering CX, the FREE private customer experience podcast with 24 bite-sized tips, tricks & strategies to create a REMARKABLE brand experience before, during and after the purchase. Listen FREE here!

Join the Copy Confidence Collective, the month-to-month membership for weekly support with your brand touchpoints and monthly 1:1 Voxer access to brainstorm bespoke biz, marketing and CX strategies. Join here!

Check out my favourite CX tools and resources here.

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