Aaron Nichols didn’t take the usual path into solar—unless running into circus performers in Ecuador is more common than we think. In this episode, he breaks down why good marketing isn’t about quick wins, but about storytelling, community, and staying human. If you're still treating LinkedIn like a digital resume, Aaron's take might just change how you show up.

Heather Albarano has spent years in solar HR, and she’s got the stories (and scars) to prove it. In this episode, she gets real about hiring mistakes, messy handbooks, and why effective meetings are underrated. If you think HR is just paperwork and policies, this episode might change your mind.

Chris Koczaja from Lightwave Solar has seen it all—and in this episode, he breaks down what’s changing in solar and how smart companies are staying ahead. From moving into commercial work to taking O&M seriously, he makes a strong case for diversifying your model and keeping your team sharp by managing time better. Oh, and if you're not thinking about storage yet? You will be after this.

Benoy Thanjan has been in solar for 20+ years, and in this episode, he sits down with Joe Marhamati to talk about everything from community solar to why interconnection is still such a pain. They dig into how project financing has changed, the underrated power of renewable energy credits, and what tariffs are doing to the industry. If you're into energy independence, battery tech, or how blockchain and vehicle-to-grid might change the game—this one's got it all.

Scaling a solar company is hard. We get it, so we made a podcast.

Real conversations about real problems—
from people in the field.

🎙️ What Solar Installers Need To Know
Launching April 15 @ 5AM EST.