Friday’s Slack message seemed harmless. But by Monday, everything had to change.

In this final episode of What Happened to Paul?, Jarod Greene talks with Trevor Jett, Vivun’s Chief Revenue Officer, about a product launch where nothing stayed still, not even for a minute. Paul, the steady product launch playbook behind past launches, was gone. In his place, a new reality took hold.

There were no clean handoffs or final messaging. AI moved faster than the team could keep up, and the features didn’t exist long enough to document. Each new capability forced them to rewrite how they sell, how they talk, and how they work.

So, when does it all hit?

Trevor explains how a “cool new feature” casually dropped into Slack quickly snowballed into a go-live scramble. He opens up about what it took to keep the team aligned for launch day without falling back on traditional feature-function playbooks.

In this episode, you’ll learn:

1. How fast things change – Slack to launch, sometimes in hours.
2. What GenAI breaks – Consistency, certainty, and the idea of being “done.”
3. Where teams find their footing – Not in process, but in adaptability.

Things to listen for:

(00:00) Introduction

(01:19) “Oh, we’re doing this now”

(01:58) When the launch really began

(03:06) No more features, only direction

(05:05) Launching with open-ended capabilities

(06:23) Reaching repeatability in the sales motion

(07:44) The big reveal

The message wasn’t ready, but the product wouldn’t wait.

In this episode of What Happened to Paul? Jarod Greene sits down with Lindsay Morton, Vivun’s Director of Demand Generation, to talk about what it really takes to communicate a moving target. As Ava evolved and accelerators started dropping, the team had to rethink everything they thought they were going to say. No prep time. No buffer. The website became the message board.

Ava, too, wasn’t just the product. She was part of the team now – and that changed the story.

Lindsay walks through the moment everything flipped, how real-time collaboration helped the message stay clear, and why some fire drills are worth running toward.

In this episode, you’ll learn:

1. Why accelerators changed the game – Proactive output reframed what the product was and how to talk about it.
2. Why startups ship at 88% – Field feedback is faster than perfect positioning.
3. What makes speed possible – A clear checklist and a reason to sprint.

Things to listen for:

(00:00) Introduction

(01:06) The accelerators that changed everything

(02:11) Why the website became the central hub

(03:58) Translating product features into human impact

(06:29) Managing fire drills that actually matter

(10:12) What it felt like when the launch went live

Paul never liked surprises, but this one hit from all sides.

In this episode of What Happened to Paul? Jarod Greene sits down with Victoria Myers, Senior Content Marketing Specialist at Vivun, to unpack what happens when a launch loses its footing mid-stride. The product changed. The audience shifted. And the team had to rethink everything, fast.

More than just a product rename, this marked a shift in identity for the company—and for the people behind the scenes trying to hold it all together.

In this episode, you’ll learn:

1. Why creative work takes the first hit – Messaging unravels the moment the product direction shifts.
2. How emotion enters the process – Change hits harder when identity’s on the line.
3. What freedom really looks like – Scrapping the plan made room for bolder and better ideas.

Things to listen for:

(00:00) Introduction

(01:27) What the launch plan originally looked like

(03:15) How the creative stays flexible through chaos

(05:12) The moment Victoria knew everything would change

(07:09) Responding emotionally, then rebuilding practically

(08:27) Why the final preview meant so much to the team