Episode 3: Creative Vision vs. Constant Product Change
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Episode 3: Creative Vision vs. Constant Product Change
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Paul never liked surprises, but this one hit from all sides.
In this episode of What Happened to Paul? Jarod Greene sits down with Victoria Myers, Senior Content Marketing Specialist at Vivun, to unpack what happens when a launch loses its footing mid-stride. The product changed. The audience shifted. And the team had to rethink everything, fast.
More than just a product rename, this marked a shift in identity for the company—and for the people behind the scenes trying to hold it all together.
In this episode, you’ll learn:
- Why creative work takes the first hit – Messaging unravels the moment the product direction shifts.
- How emotion enters the process – Change hits harder when identity’s on the line.
- What freedom really looks like – Scrapping the plan made room for bolder and better ideas.
Things to listen for:
(00:00) Introduction
(01:27) What the launch plan originally looked like
(03:15) How the creative stays flexible through chaos
(05:12) The moment Victoria knew everything would change
(07:09) Responding emotionally, then rebuilding practically
(08:27) Why the final preview meant so much to the team