In this guest series episode of "What Beauty Founders Don't Know" Podcast, I spoke to the classy, creative & intellectual founder of BÉSAME COSMETICS, a classic & timeless beauty for the modern times, Gabriela Hernandez.

Gabriela is the cosmetic connoisseur behind the brand.

As a young girl, Gabriela would watch in complete wonder while her beloved grandmother applied makeup as part of her daily beauty ritual. From the swipe of a bold lip color to the dusting of rouge on a cheek, Gabriela loved how this small moment connected art to beauty, and grandmother to granddaughter.

After immigrating to the United States, She became a historian of makeup through the decades, studying photography and art direction before publishing the book, Classic Beauty: The History of Makeup, and then founding Bésame Cosmetics.

Embracing proven beauty tools, trends, and techniques of eras past, Bésame offers authentic connection across generations, so you can build looks that transcend time.

Watch/Take a listen!

Timestamps and Key Insights

04:46-Gabriela moved from Argentina to USA at the age of 14

15:32.5-US beauty lacked femininity

30:33.8-Be yourself, don't hide

40:30.1-How consumption has gone up drastically in the last few decades

54:35.6-Influencers of 1800s, 1900s

01:14:38.0-How cult is BÉSAME's cult community

01:23:20.1-BÉSAME's boutique store strategy

01:32:43.4-Scaling mistakes-hiring is critical

01:44:20.2-BÉSAME's below the sea prom

01:52:50.2-Gabriela's lowest time with BÉSAME

02:03:52.4-The best romances

02:04:55.1-Red lipstick & trends

02:09:37.6-Gabriela's final message to beauty founders

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&

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In this guest series episode of "What Beauty Founders Don't Know" Podcast, I spoke to the very beautiful, creative and intelligent co-founders of JUSTUS SKINCARE, the only climate-focused skincare on the planet!

Brook Dougherty, Founder and Chief Alchemist

Evelyn, Sprigg, Co-founder & Chief of All Things

Brook is the founder and Chief Alchemist of JustUs Skincare. And she's the author of the memoir, Nothing To Write Home About. And she is supporting women who suffer from domestic violence, victims of domestic violence.

Evelyn is a veteran of NYC ad and PR industry, a self proclaimed skincare junkie. Her passion for finding skincare solutions at a very young age let her to work with the biggest beauty brands on the planet. She's a hiker. She loves to travel. She trains people on yoga and she's a painter.

And right now she's beating cancer for the second time round.

Take a listen!

Timestamps and Key Insights

03:53.1-Brook turned 60 and decided to take on skincare

06:49.1-Evelyn's move from the big beauty to indie space

08:50.1-How Brook & Evelyn met at a bar

09:50.1-Some really kind words about yours truly, Rohit:)

12:00.0-How Evelyn went about her life, including this podcast, & her treatments while overcoming cancer

16:00.0-Brook's tryst with Coke & Comedy and Domestic Violence

18:34.7-What motivates Brook & Evelyn to work on JustUs Skincare every single day

23:46.0-How is JustUs skincare a climate focused skincare brand?

27:36.9-What's wrong with generic skin consultations and diagnosis?

34:13.4-Challenges in formulating hero products and where the BIG Manufacturers too were clueless

44:51.0-How beauty is very different from other industries and a very big frustration for indie beauty founders, if not the biggest

58:38.3-How Brook's lab vetted Evelyn in the very first meeting

01:14.7-Evelyn's acid test for aspiring beauty founders

1:16.9-Evelyn and Brook's chemistry

1:28.20-Is survival at stake for Brook & Evelyn?

1:38.5-Speed round: favourite books, movie lines, bootstrap or funding, favourite climate and places and much more...

-Subscribe to our podcast & don't forget to leave a review

-And then go to ⁠⁠⁠⁠⁠https://jumpaccelerator.com/quiz/⁠⁠⁠⁠⁠for finding out how ready is your beauty brand for profitable growth

&

-TAKE YOUR FREE ONLINE COURSE: ⁠https://jumpaccelerator.com/online-courses/⁠

In this episode of Jump Series, Rohit Banota, founder of Jump Accelerator and host of "What Beauty Founders Don't Know" Podcast outlines and touches on the the roadmap to your beauty brand's end game.

Timestamps and Key Insights

02:00.5-Why haven't you achieved your vision & grand goals?

03:30.1-What lies ahead?

05:37.6-The complete roadmap: adoption by innovators, early adopters, early and mainstream consumers

08:10.9-What happens when you enter omni-channel retail?

08:52.2-How does Jump create your fit roadmap to your end game?

-Subscribe to our podcast & don't forget to leave a review

-And then go to ⁠⁠⁠⁠⁠

⁠⁠⁠https://jumpaccelerator.com/quiz/⁠⁠⁠

for finding out how ready is your beauty brand for profitable growth

&

-TAKE OUR SUPER POPULAR FREE ONLINE COURSE ⁠⁠⁠⁠⁠⁠https://jumpaccelerator.com/online-courses/⁠⁠⁠⁠