In this guest series episode of "What Beauty Founders Don't Know" Podcast, I spoke to the classy, creative & intellectual founder of BÉSAME COSMETICS, a classic & timeless beauty for the modern times, Gabriela Hernandez.

Gabriela is the cosmetic connoisseur behind the brand.

As a young girl, Gabriela would watch in complete wonder while her beloved grandmother applied makeup as part of her daily beauty ritual. From the swipe of a bold lip color to the dusting of rouge on a cheek, Gabriela loved how this small moment connected art to beauty, and grandmother to granddaughter.

After immigrating to the United States, She became a historian of makeup through the decades, studying photography and art direction before publishing the book, Classic Beauty: The History of Makeup, and then founding Bésame Cosmetics.

Embracing proven beauty tools, trends, and techniques of eras past, Bésame offers authentic connection across generations, so you can build looks that transcend time.

Watch/Take a listen!

Timestamps and Key Insights

04:46-Gabriela moved from Argentina to USA at the age of 14

15:32.5-US beauty lacked femininity

30:33.8-Be yourself, don't hide

40:30.1-How consumption has gone up drastically in the last few decades

54:35.6-Influencers of 1800s, 1900s

01:14:38.0-How cult is BÉSAME's cult community

01:23:20.1-BÉSAME's boutique store strategy

01:32:43.4-Scaling mistakes-hiring is critical

01:44:20.2-BÉSAME's below the sea prom

01:52:50.2-Gabriela's lowest time with BÉSAME

02:03:52.4-The best romances

02:04:55.1-Red lipstick & trends

02:09:37.6-Gabriela's final message to beauty founders

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In this guest series episode of "What Beauty Founders Don't Know" Podcast, I spoke to the very beautiful, creative and intelligent co-founders of JUSTUS SKINCARE, the only climate-focused skincare on the planet!

Brook Dougherty, Founder and Chief Alchemist

Evelyn, Sprigg, Co-founder & Chief of All Things

Brook is the founder and Chief Alchemist of JustUs Skincare. And she's the author of the memoir, Nothing To Write Home About. And she is supporting women who suffer from domestic violence, victims of domestic violence.

Evelyn is a veteran of NYC ad and PR industry, a self proclaimed skincare junkie. Her passion for finding skincare solutions at a very young age let her to work with the biggest beauty brands on the planet. She's a hiker. She loves to travel. She trains people on yoga and she's a painter.

And right now she's beating cancer for the second time round.

Take a listen!

Timestamps and Key Insights

03:53.1-Brook turned 60 and decided to take on skincare

06:49.1-Evelyn's move from the big beauty to indie space

08:50.1-How Brook & Evelyn met at a bar

09:50.1-Some really kind words about yours truly, Rohit:)

12:00.0-How Evelyn went about her life, including this podcast, & her treatments while overcoming cancer

16:00.0-Brook's tryst with Coke & Comedy and Domestic Violence

18:34.7-What motivates Brook & Evelyn to work on JustUs Skincare every single day

23:46.0-How is JustUs skincare a climate focused skincare brand?

27:36.9-What's wrong with generic skin consultations and diagnosis?

34:13.4-Challenges in formulating hero products and where the BIG Manufacturers too were clueless

44:51.0-How beauty is very different from other industries and a very big frustration for indie beauty founders, if not the biggest

58:38.3-How Brook's lab vetted Evelyn in the very first meeting

01:14.7-Evelyn's acid test for aspiring beauty founders

1:16.9-Evelyn and Brook's chemistry

1:28.20-Is survival at stake for Brook & Evelyn?

1:38.5-Speed round: favourite books, movie lines, bootstrap or funding, favourite climate and places and much more...

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In this episode of Jump Series, Rohit Banota, founder of Jump Accelerator and host of "What Beauty Founders Don't Know" Podcast outlines and touches on the the roadmap to your beauty brand's end game.

Timestamps and Key Insights

02:00.5-Why haven't you achieved your vision & grand goals?

03:30.1-What lies ahead?

05:37.6-The complete roadmap: adoption by innovators, early adopters, early and mainstream consumers

08:10.9-What happens when you enter omni-channel retail?

08:52.2-How does Jump create your fit roadmap to your end game?

-Subscribe to our podcast & don't forget to leave a review

-And then go to ⁠⁠⁠⁠⁠

⁠⁠⁠https://jumpaccelerator.com/quiz/⁠⁠⁠

for finding out how ready is your beauty brand for profitable growth

&

-TAKE OUR SUPER POPULAR FREE ONLINE COURSE ⁠⁠⁠⁠⁠⁠https://jumpaccelerator.com/online-courses/⁠⁠⁠⁠

In this episode of Jump Series, Rohit Banota, founder of Jump Accelerator and host of "What Beauty Founders Don't Know" Podcast compares different retailers' beauty accelerators on structure, curriculum, eligibility, funding, resources, how to apply etc.

Timestamps and Key Insights

02:25.6- Comparison criteria for retailers' beauty accelerators

02:47.0-Ulta's Muse Accelerator

07:05.4-Sephora Accelerate

11:42.3-Target Take Off

17:26.8-Jump Accelerator

22:17.7-Summary

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⁠⁠https://jumpaccelerator.com/quiz/⁠⁠

for finding out how ready is your beauty brand for profitable growth

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In this episode of Jump Series, Rohit Banota, founder of Jump Accelerator and host of "What Beauty Founders Don't Know" Podcast uncovers fundamental principles underlying 5 billion dollar beauty brand exits

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Timestamps and Key Insights

01:29.3-Introduction to exit fundamental principles vs. playbook

02:50.0-K18 Hair $billion exit to Unilever in 2024

08:18.0-Paula's Choice acquired by Unilever for $2B in 2021

12:58.1-Dollar Shave Club bought by Unilever in 2019 for $1B

15:52.9-IT Cosmetics acquired by L'Oreal in 2016 for $1.2B

18:46.2-Too Faced acquired by Estee Lauder in 2016 for $1.45B

21:25.8-Overall fundamental principles for all 5 billion dollar beauty brand exits

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⁠https://jumpaccelerator.com/quiz/⁠

for finding out how ready is your beauty brand for profitable growth

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In this episode of Jump Series, Rohit Banota shares a 8 pricing mistakes made by early-stage beauty founders.

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Timestamps and Key Insights

01:34.7-First Pricing Mistake: Cost-based pricing

03:58.5-Second Pricing Mistake: Lack of options for trials & loyalty

06:39.0-Third Pricing Mistake: Margins as psuedo strategy

08:25.8-Fourth Pricing Mistake: Frequent Discounts

10:15.5-Fifth Pricing Mistake: Lack of strategy to move up

15:04.9-Sixth Pricing Mistake: Scale-up unfriendly

18:41.3-Seventh Pricing Mistake: Not communicating value

22:41.3-Eight Pricing Mistake: Not finding out price sensitivities

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for finding out how ready is your beauty brand for profitable growth

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In this episode of Jump Series, Rohit Banota shares a 4-point checklist to develop products or pitch those products to beauty retailers along with a matrix beauty brands can use to create their custom goals and strategy for a beauty retailer.

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Timestamps and Key Insights

02:03.8-4-point checklist to pitch products to a beauty buyer

03:34.2-Product Category-Ingredients matrix to come up with a product development/pitch strategy for a retailer's category

05:55.5-Best selling products-best selling ingredients quadrant

07:58.4-Best selling product category-new ingredients

10:10.4-New product category-best selling ingredients

12:12.0-New product category-new ingredients

-Subscribe to our podcast & don't forget to leave a review

-And then go to ⁠⁠⁠⁠⁠https://jumpaccelerator.com/quiz/⁠⁠⁠⁠⁠

for finding out how ready is your beauty brand for profitable growth

&

-TAKE YOUR FREE ONLINE COURSE: ⁠⁠https://jumpaccelerator.com/online-courses/

In this episode of Jump Series, Rohit Banota shares Top 8 mistakes, early-stage beauty founders make, why is that a mistake, how to avoid the mistake with examples of beauty brands.

Watch/Listen!

Timestamps and Key Insights

01:34.8-Mistake number one, Passion for solution versus the problem.

05:53.8-Mistake number two, Not validating 3 growth engines

09:52.5-Mistake number three, Lack of focus: problem, consumer, products, channels

12:31.1-Mistake number four, Overemphasis on large player

15:51.8-Mistake number five, Lack of focus on margin and profits

19:32.7-Mistake number six, Frequent promotions and discounts

23:10.1-Mistake number seven, Poor understanding of the importance of cash flow

24:58.6-Mistake number eight, Going to retail too early and il equipped with no strategy

-Subscribe to our podcast & don't forget to leave a review

-And then go to ⁠⁠⁠⁠⁠https://jumpaccelerator.com/quiz/⁠⁠⁠⁠⁠

for finding out how ready is your beauty brand for profitable growth

&

-TAKE YOUR FREE ONLINE COURSE: ⁠https://jumpaccelerator.com/online-courses/