In this guest series episode of "What Beauty Founders Don't Know" Podcast, I spoke to the classy, creative & intellectual founder of BÉSAME COSMETICS, a classic & timeless beauty for the modern times, Gabriela Hernandez.

Gabriela is the cosmetic connoisseur behind the brand.

As a young girl, Gabriela would watch in complete wonder while her beloved grandmother applied makeup as part of her daily beauty ritual. From the swipe of a bold lip color to the dusting of rouge on a cheek, Gabriela loved how this small moment connected art to beauty, and grandmother to granddaughter.

After immigrating to the United States, She became a historian of makeup through the decades, studying photography and art direction before publishing the book, Classic Beauty: The History of Makeup, and then founding Bésame Cosmetics.

Embracing proven beauty tools, trends, and techniques of eras past, Bésame offers authentic connection across generations, so you can build looks that transcend time.

Watch/Take a listen!

Timestamps and Key Insights

04:46-Gabriela moved from Argentina to USA at the age of 14

15:32.5-US beauty lacked femininity

30:33.8-Be yourself, don't hide

40:30.1-How consumption has gone up drastically in the last few decades

54:35.6-Influencers of 1800s, 1900s

01:14:38.0-How cult is BÉSAME's cult community

01:23:20.1-BÉSAME's boutique store strategy

01:32:43.4-Scaling mistakes-hiring is critical

01:44:20.2-BÉSAME's below the sea prom

01:52:50.2-Gabriela's lowest time with BÉSAME

02:03:52.4-The best romances

02:04:55.1-Red lipstick & trends

02:09:37.6-Gabriela's final message to beauty founders

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