In this episode of the Wellness Founders Podcast, host Jordan Carroll speaks with Alex Fredericks, co-founder of ToneWell, an innovative voice analytics platform that provides wellness insights from 30 second voice recordings.

They discuss the distinction between wellness and well-being, the journey of developing ToneWell, the challenges of educating consumers about new technology, and the importance of understanding individual wellness through voice analysis.

Alex shares insights on product development, market fit, and the significance of actionable wellness reports. He emphasizes the importance of diagnostics and data in personal health management, integrating wearables for better health tracking.

Alex also shares insights on innovations in wellness, the transition to becoming an entrepreneur, and his vision for leading by example in the wellness space with ToneWell.

Guest Bio:

Alex Fredericks is a product strategist and entrepreneur with over 20 years of experience launching more than 50 products across technology, CPG, luxury, entertainment, blockchain, and wellness, generating over $500M in revenue along the way. He began his career in the music industry as an audio engineer and tour manager before transitioning into brand development and consumer product strategy, helping companies scale from zero to global reach.

Today, Alex is the Co-Founder of ToneWell, an analytic voice resonance platform that converts a 30-second voice clip into a real-time wellness snapshot. Through voice biomarkers and AI processing, ToneWell helps individuals prioritize actionable insights and build a better relationship with themselves. Alex blends performance psychology, product innovation, and wellness technology to create tools that make personal optimization more immediate, accessible, and individualized.

Connect with Alex:

LinkedIn: https://www.linkedin.com/in/alexfredericks/
LinkedIn: https://www.linkedin.com/company/tonewellco/
Website: https://tonewell.co/
Instagram: https://www.instagram.com/tone.wellco/

Connect with Jordan:

Instagram: https://www.instagram.com/jspensir
LinkedIn: https://www.linkedin.com/in/jordanscarroll

Follow Wellness Founders:

Website: https://www.wellnessfounders.com
Instagram: https://www.instagram.com/wellnessfounders
Spotify: https://open.spotify.com/show/5YjVR6OICHSlx03nsEnNMl
Apple Podcasts: https://podcasts.apple.com/us/podcast/wellness-founders-podcast/id1842965990
Buzzsprout: https://www.buzzsprout.com/2531665/free_share_page

In this episode of the Wellness Founders Podcast, Matt Skinner, co-founder of High Rise Beverages, shares his journey from the Charleston Hemp Collective to creating a new wave of THC-infused non-alcoholic beverages.

He discusses the importance of community, timing, and experiential marketing in shaping perceptions of THC, and the emphasis behind his commitment to education and crafting unique products while navigating the challenges of the beverage industry.

Guest Bio:

Matt Skinner is the co-founder of High Rise, a lifestyle-led THC beverage brand redefining how people socialize without alcohol. What began as a family health-driven hemp venture evolved into one of the fastest-growing THC drink brands in the U.S., partnering with major distributor networks, food festivals, and Sony Music. Matt is focused on building community-first wellness brands that lead with education, inclusion, and long-term trust, especially inside highly regulated, stigma-heavy markets.

Connect with Matt:

LinkedIn: https://www.linkedin.com/in/matt-skinner-hrbc/
High Rise website: https://highrisebev.com/
High Rise Facebook: https://web.facebook.com/highrisebev
High Rise Instagram: https://www.instagram.com/highrisebev/
High Rise LinkedIn: https://www.linkedin.com/company/high-rise-bev/
Charleston Hemp Collective: https://charlestonhempcollective.com/

Connect with Jordan:

Instagram: https://www.instagram.com/jspensir
LinkedIn: https://www.linkedin.com/in/jordanscarroll

Follow Wellness Founders:

Website: https://www.wellnessfounders.com
Instagram: https://www.instagram.com/wellnessfounders
Spotify: https://open.spotify.com/show/5YjVR6OICHSlx03nsEnNMl
Apple Podcasts: https://podcasts.apple.com/us/podcast/wellness-founders-podcast/id1842965990
Buzzsprout: https://www.buzzsprout.com/2531665/free_share_page

In this episode of the Wellness Founders Podcast, host Jordan Carroll speaks with Jake Wright, founder of Show Up and co-founder of ilo Studios, about his journey in the wellness industry.

They discuss the challenges of launching wellness spaces, the importance of community, and the integration of mindfulness practices. Jake shares insights on building a business in Spain, investor relations, and the vision for creating spaces that promote health and connection.

Guest Bio:

Jake Wright is a wellness founder, osteopath, and community builder based in Barcelona. He’s the co-founder of ilo Studios, a community-driven sauna and ice bath house blending breathwork, science, and Nordic recovery traditions. What started as Show Up (sunrise beach sessions that grew into a 300-person community) has now turned into a funded wellness hospitality concept that recently opened. Jake brings a grounded, business-minded approach to wellness—focused on real experiences, founder-led storytelling, and building spaces where joy, effort, and community intersect.

Connect with Jake:

LinkedIn: https://www.linkedin.com/in/drjakewright/
LinkedIn: https://www.linkedin.com/company/showup.barcelona/
LinkedIn: https://www.linkedin.com/company/ilostudios/
Instagram: https://www.instagram.com/ilostudios_/
Instagram: https://www.instagram.com/showup.barcelona/
Instagram: https://www.instagram.com/drjakewright/

Connect with Jordan:

Instagram: https://www.instagram.com/jspensir
LinkedIn: https://www.linkedin.com/in/jordanscarroll

Follow Wellness Founders:

Website: https://www.wellnessfounders.com
Instagram: https://www.instagram.com/wellnessfounders
Spotify: https://open.spotify.com/show/5YjVR6OICHSlx03nsEnNMl
Apple Podcasts: https://podcasts.apple.com/us/podcast/wellness-founders-podcast/id1842965990
Buzzsprout: https://www.buzzsprout.com/2531665/free_share_page

Natalie's husband, Dr. Doug, formulated a 7-ingredient balm in a hotel room while preparing for an ultra-marathon. What was meant to be used for himself started as a side-business, and ultimately turned into Natalie leaving a multi-decade career in pharma and biotech to help run the business.

As a team, they eventually earned trust from dermatologists, holistic practitioners, and endurance athletes with their brand Dr. Doug's Balms. She breaks down what it actually takes to scale a wellness brand without compromising values.

The conversation explores education-first e-commerce, resisting “bright shiny objects,” navigating AI’s impact on small brands, and why witnessing your product change lives in person is still the most meaningful KPI.

Guest Bio:

Natalie is the co-founder of Dr. Doug’s Balms, a neurologist-developed body care brand built around clean ingredients, real science, and products people actually finish. With a background in biotech and pharma, she leads brand, education, and growth while her husband, Dr. Doug, a neurologist and endurance athlete, oversees formulation and R&D. Together, they’re building a trusted wellness brand that turns complex science into simple, effective recovery and skincare solutions.

Connect with Natalie:

LinkedIn: https://www.linkedin.com/in/nygardner
LinkedIn: https://www.linkedin.com/company/drdougsbalms/
Website: https://www.drdougs.com/
Facebook: https://www.facebook.com/drdougs/
Instagram: https://www.instagram.com/drdougsbalms
YouTube: https://www.youtube.com/channel/UCYKoVKFiUiTi5Jdsx6UOLpQ

Connect with Jordan:

Instagram: https://www.instagram.com/jspensir
LinkedIn: https://www.linkedin.com/in/jordanscarroll

Follow Wellness Founders:

Website: https://www.wellnessfounders.com
Instagram: https://www.instagram.com/wellnessfounders
Spotify: https://open.spotify.com/show/5YjVR6OICHSlx03nsEnNMl
Apple Podcasts: https://podcasts.apple.com/us/podcast/wellness-founders-podcast/id1842965990
Buzzsprout: https://www.buzzsprout.com/2531665/free_share_page

Graham Weiner, a landscape designer for billionaires, hostel founder, organic farmer, and probiotic beverage entrepreneur, explains how he uses plants, pollinators, and color to create environments that change how people feel, not just how a place looks.

He walks through his journey from underpaid botanist in Brooklyn to designing gardens for billionaires and eventually building Lost Boyz Hostel and a stack of nature-led businesses in Costa Rica.

Graham also opens up about turning a 24/7 party lifestyle into three and a half years of sobriety, and why he now makes “energetically profitable” his main KPI for business and life.

Throughout the conversation, he highlights community and the five dimensions of health: social, mental, physical, emotional, and spiritual - as the real levers of long-term wellness and fulfillment.

Guest Bio:

Graham Weiner is a Costa Rica–based landscape designer, founder of the iconic Lost Boyz Hostel, and co-creator of an organic farm-to-table experience, and probiotic beverage brand. Trained as a botanist at the Brooklyn Botanic Garden, he left the public sector to design high-end private gardens and eventually build a portfolio of nature-centered ventures serving travelers, creators, and wellness seekers. Graham’s story blends regenerative land stewardship, hospitality, and sober entrepreneurship, offering a rare perspective on how to build businesses that nourish both the land and the people on it.

Connect with Graham:

Instagram: https://www.instagram.com/grays.garden/

Instagram: https://www.instagram.com/okhrafarms/

Instagram: https://www.instagram.com/farm.to.table.cr/

Instagram: https://www.instagram.com/la.pantera.rosa.real/

Instagram: https://www.instagram.com/lostboyzsantateresa/

LinkedIn: https://www.linkedin.com/in/graham-weiner/

Facebook: https://www.facebook.com/graham.weiner

Facebook: https://www.facebook.com/lostboyzsantateresa

Website: https://www.haciendaokhra.com/

Website: https://www.lostboyzsantateresa.com/

Connect with Jordan:

Instagram: https://www.instagram.com/jspensir

LinkedIn: https://www.linkedin.com/in/jordanscarroll

Follow Wellness Founders:

Website: https://www.wellnessfounders.com

Instagram: https://www.instagram.com/wellnessfounders

Spotify: https://open.spotify.com/show/5YjVR6OICHSlx03nsEnNMl

Apple Podcasts: https://podcasts.apple.com/us/podcast/wellness-founders-podcast/id1842965990

Buzzsprout: https://www.buzzsprout.com/2531665/free_share_page

In this episode, we sit down with Laura Munkholm, President & Co-Founder of Walla, to unpack what it really takes to scale a wellness SaaS company without losing your soul (or your customers).

She shares how her background in sports informs her leadership style, how years of consulting in the studio space led to Walla, and what it's been like to take on the 800-pound gorilla in the space, MindBody.

Laura breaks down how their recent round of fundraising is going to fuel their AI studio software innovation, and how they've created a new category of “performance software” for studios that uses data and AI to prescribe action, not just show dashboards.

We also dive into Gen Z’s rewiring of the wellness economy, why studios should market to identities instead of age brackets, and how to build a fast-paced team that stays in their strength zone instead of burning out. If you’re building software for humans with bodies, not just users with logins, this one’s for you.

Guest Bio:

Laura Munkholm is the President and Co-Founder of Walla, an all-in-one software platform built for boutique fitness and wellness studios. A former yoga teacher, studio manager, and consultant, she’s spent two decades in the trenches helping hundreds of studios improve retention, revenue, and client experience. At Walla, she blends her on-the-ground operator experience with product, sales, and data strategy to help founders build profitable, human-centered businesses in the booming wellness economy.

Connect with Laura:

Walla: https://www.hellowalla.com/make-the-switch
Instagram: https://www.instagram.com/laura.munkholm/
Instagram: https://www.instagram.com/wallasoftware/
LinkedIn: https://www.linkedin.com/in/lauramunkholm/
LinkedIn: https://www.linkedin.com/company/wallasoftware/
Website: https://www.hellowalla.com/
YouTube: https://www.youtube.com/@walla_software
Facebook: https://www.facebook.com/laura.munkholm
Facebook: https://www.facebook.com/wallasoftware
Spotify: https://open.spotify.com/show/
Apple Podcast: https://podcasts.apple.com/us/podcast/well-well-well/

Connect with Jordan:

Instagram: https://www.instagram.com/jspensir
LinkedIn: https://www.linkedin.com/in/jordanscarroll

Follow Wellness Founders:

Website: https://www.wellnessfounders.com
Instagram: https://www.instagram.com/wellnessfounders
Spotify: https://open.spotify.com/show/5YjVR6OICHSlx03nsEnNMl
Apple Podcasts: https://podcasts.apple.com/us/podcast/wellness-founders-podcast/id1842965990
Buzzsprout: https://www.buzzsprout.com/2531665/free_share_page

In this conversation, Jordan Carroll and Alex Doman explore the evolution of neurotechnology and its impact on wellness, including Alex’s 25+ years in the space developing listening programs, authoring “Healing at the Speed of Sound,” and developing products to help people reset their nervous systems.

They discuss the importance of timing in bringing innovative products to market, the role of AI in wellness solutions, and the significance of research and relationships in product development.

Alex shares insights on the growing issue of sound sensitivity and the effects of noise pollution, emphasizing the need for community and collaboration in the health and wellness space as well as the importance of finding quiet spaces in our increasingly noisy world.

Doman also reflects on his personal journey in the neurotech field, the legacy of his family in helping those with auditory challenges, and the ongoing work with children on the autism spectrum.

Guest Bio:

Alex Doman is an entrepreneur, author, and product creator with over 25 years in brain health, neurotechnology, and therapeutic music. As the third generation in a family focused on human brain performance for more than eighty years, he has founded and co-founded multiple ventures including Advanced Brain Technologies, Vital Neuro, Sleep Genius, and The Movement Program. Through innovations like The Listening Program®, Sleep Genius™, and other evidence-based audio solutions, Alex’s work has helped millions worldwide improve self-regulation, focus, sleep, and overall well-being, while training thousands of professionals across medicine, therapy, and education.

Connect with Alex:

Instagram: https://www.instagram.com/alex_doman/

Instagram: https://www.instagram.com/advancedbraintechnologies/

Instagram: https://www.instagram.com/vital_neuro/

LinkedIn: https://www.linkedin.com/in/alexdoman/

Website: https://advancedbrain.com/

Connect with Jordan:

Instagram: https://www.instagram.com/jspensir

LinkedIn: https://www.linkedin.com/in/jordanscarroll

Follow Wellness Founders:

Website: https://www.wellnessfounders.com

Instagram: https://www.instagram.com/wellnessfounders

Spotify: https://open.spotify.com/show/5YjVR6OICHSlx03nsEnNMl

Apple Podcasts: https://podcasts.apple.com/us/podcast/wellness-founders-podcast/id1842965990

Buzzsprout: https://www.buzzsprout.com/2531665/free_share_page

In this episode of the Wellness Founders Podcast, Eloiza Tecson shares her journey in the wellness industry, discussing her early experiences as a franchisee at Orange Theory, her insights on community building, and the importance of investing in team development.

She reflects on her entrepreneurial journey, including her first investment in a mental health company (with EY Ventures) and the launch of her own ventures, E20 and Lindora Wellness.

Eloiza emphasizes the significance of emotional connections in leadership and the role of sports in her personal development, ultimately aiming to inspire others to embrace movement and wellness.

Guest Bio:

Eloiza Tecson is a wellness executive, operator, and investor known for blending human-first leadership with strategic, scalable execution. Starting her career running franchise studios at Orange Theory at only 19 years old, she developed a deep passion for community building, people development, and operational excellence.

She has since supported early-stage founders, built her own EMS-driven fitness concept, and led major initiatives across the health and wellness landscape. Today, she is the founder of EY Ventures, Co-Founder of E20, and CEO of LWI (overseeing 30 Lindora locations in Southern California). She brings together clinical research, innovative customer experience design, and a modern approach to leadership to reshape how individuals and communities experience wellness.

Connect with Eloiza:

LinkedIn: https://www.linkedin.com/in/eloizayvette/
LWI: https://www.linkedin.com/company/lwinc/
Instagram: https://www.instagram.com/eloizayvette/
E20 Training: https://www.instagram.com/e20training/
Lindora Wellness Studios: https://www.instagram.com/lindora/
EY Ventures Group: https://www.instagram.com/eyventuresgroup/

Connect with Jordan:

Instagram: https://www.instagram.com/jspensir
LinkedIn: https://www.linkedin.com/in/jordanscarroll

Follow Wellness Founders:

Youtube: https://www.youtube.com/@wellnessfounders
Website: https://www.wellnessfounders.com
Instagram: https://www.instagram.com/wellnessfounders