In this episode of the Wellness Founders Podcast, host Jordan Carroll speaks with Alex Fredericks, co-founder of ToneWell, an innovative voice analytics platform that provides wellness insights from 30 second voice recordings.

They discuss the distinction between wellness and well-being, the journey of developing ToneWell, the challenges of educating consumers about new technology, and the importance of understanding individual wellness through voice analysis.

Alex shares insights on product development, market fit, and the significance of actionable wellness reports. He emphasizes the importance of diagnostics and data in personal health management, integrating wearables for better health tracking.

Alex also shares insights on innovations in wellness, the transition to becoming an entrepreneur, and his vision for leading by example in the wellness space with ToneWell.

Guest Bio:

Alex Fredericks is a product strategist and entrepreneur with over 20 years of experience launching more than 50 products across technology, CPG, luxury, entertainment, blockchain, and wellness, generating over $500M in revenue along the way. He began his career in the music industry as an audio engineer and tour manager before transitioning into brand development and consumer product strategy, helping companies scale from zero to global reach.

Today, Alex is the Co-Founder of ToneWell, an analytic voice resonance platform that converts a 30-second voice clip into a real-time wellness snapshot. Through voice biomarkers and AI processing, ToneWell helps individuals prioritize actionable insights and build a better relationship with themselves. Alex blends performance psychology, product innovation, and wellness technology to create tools that make personal optimization more immediate, accessible, and individualized.

Connect with Alex:

LinkedIn: https://www.linkedin.com/in/alexfredericks/
LinkedIn: https://www.linkedin.com/company/tonewellco/
Website: https://tonewell.co/
Instagram: https://www.instagram.com/tone.wellco/

Connect with Jordan:

Instagram: https://www.instagram.com/jspensir
LinkedIn: https://www.linkedin.com/in/jordanscarroll

Follow Wellness Founders:

Website: https://www.wellnessfounders.com
Instagram: https://www.instagram.com/wellnessfounders
Spotify: https://open.spotify.com/show/5YjVR6OICHSlx03nsEnNMl
Apple Podcasts: https://podcasts.apple.com/us/podcast/wellness-founders-podcast/id1842965990
Buzzsprout: https://www.buzzsprout.com/2531665/free_share_page

In this episode of the Wellness Founders Podcast, Matt Skinner, co-founder of High Rise Beverages, shares his journey from the Charleston Hemp Collective to creating a new wave of THC-infused non-alcoholic beverages.

He discusses the importance of community, timing, and experiential marketing in shaping perceptions of THC, and the emphasis behind his commitment to education and crafting unique products while navigating the challenges of the beverage industry.

Guest Bio:

Matt Skinner is the co-founder of High Rise, a lifestyle-led THC beverage brand redefining how people socialize without alcohol. What began as a family health-driven hemp venture evolved into one of the fastest-growing THC drink brands in the U.S., partnering with major distributor networks, food festivals, and Sony Music. Matt is focused on building community-first wellness brands that lead with education, inclusion, and long-term trust, especially inside highly regulated, stigma-heavy markets.

Connect with Matt:

LinkedIn: https://www.linkedin.com/in/matt-skinner-hrbc/
High Rise website: https://highrisebev.com/
High Rise Facebook: https://web.facebook.com/highrisebev
High Rise Instagram: https://www.instagram.com/highrisebev/
High Rise LinkedIn: https://www.linkedin.com/company/high-rise-bev/
Charleston Hemp Collective: https://charlestonhempcollective.com/

Connect with Jordan:

Instagram: https://www.instagram.com/jspensir
LinkedIn: https://www.linkedin.com/in/jordanscarroll

Follow Wellness Founders:

Website: https://www.wellnessfounders.com
Instagram: https://www.instagram.com/wellnessfounders
Spotify: https://open.spotify.com/show/5YjVR6OICHSlx03nsEnNMl
Apple Podcasts: https://podcasts.apple.com/us/podcast/wellness-founders-podcast/id1842965990
Buzzsprout: https://www.buzzsprout.com/2531665/free_share_page

In this episode of the Wellness Founders Podcast, host Jordan Carroll speaks with Jake Wright, founder of Show Up and co-founder of ilo Studios, about his journey in the wellness industry.

They discuss the challenges of launching wellness spaces, the importance of community, and the integration of mindfulness practices. Jake shares insights on building a business in Spain, investor relations, and the vision for creating spaces that promote health and connection.

Guest Bio:

Jake Wright is a wellness founder, osteopath, and community builder based in Barcelona. He’s the co-founder of ilo Studios, a community-driven sauna and ice bath house blending breathwork, science, and Nordic recovery traditions. What started as Show Up (sunrise beach sessions that grew into a 300-person community) has now turned into a funded wellness hospitality concept that recently opened. Jake brings a grounded, business-minded approach to wellness—focused on real experiences, founder-led storytelling, and building spaces where joy, effort, and community intersect.

Connect with Jake:

LinkedIn: https://www.linkedin.com/in/drjakewright/
LinkedIn: https://www.linkedin.com/company/showup.barcelona/
LinkedIn: https://www.linkedin.com/company/ilostudios/
Instagram: https://www.instagram.com/ilostudios_/
Instagram: https://www.instagram.com/showup.barcelona/
Instagram: https://www.instagram.com/drjakewright/

Connect with Jordan:

Instagram: https://www.instagram.com/jspensir
LinkedIn: https://www.linkedin.com/in/jordanscarroll

Follow Wellness Founders:

Website: https://www.wellnessfounders.com
Instagram: https://www.instagram.com/wellnessfounders
Spotify: https://open.spotify.com/show/5YjVR6OICHSlx03nsEnNMl
Apple Podcasts: https://podcasts.apple.com/us/podcast/wellness-founders-podcast/id1842965990
Buzzsprout: https://www.buzzsprout.com/2531665/free_share_page