Graham Weiner, a landscape designer for billionaires, hostel founder, organic farmer, and probiotic beverage entrepreneur, explains how he uses plants, pollinators, and color to create environments that change how people feel, not just how a place looks.

He walks through his journey from underpaid botanist in Brooklyn to designing gardens for billionaires and eventually building Lost Boyz Hostel and a stack of nature-led businesses in Costa Rica.

Graham also opens up about turning a 24/7 party lifestyle into three and a half years of sobriety, and why he now makes “energetically profitable” his main KPI for business and life.

Throughout the conversation, he highlights community and the five dimensions of health: social, mental, physical, emotional, and spiritual - as the real levers of long-term wellness and fulfillment.

Guest Bio:

Graham Weiner is a Costa Rica–based landscape designer, founder of the iconic Lost Boyz Hostel, and co-creator of an organic farm-to-table experience, and probiotic beverage brand. Trained as a botanist at the Brooklyn Botanic Garden, he left the public sector to design high-end private gardens and eventually build a portfolio of nature-centered ventures serving travelers, creators, and wellness seekers. Graham’s story blends regenerative land stewardship, hospitality, and sober entrepreneurship, offering a rare perspective on how to build businesses that nourish both the land and the people on it.

Connect with Graham:

Instagram: https://www.instagram.com/grays.garden/

Instagram: https://www.instagram.com/okhrafarms/

Instagram: https://www.instagram.com/farm.to.table.cr/

Instagram: https://www.instagram.com/la.pantera.rosa.real/

Instagram: https://www.instagram.com/lostboyzsantateresa/

LinkedIn: https://www.linkedin.com/in/graham-weiner/

Facebook: https://www.facebook.com/graham.weiner

Facebook: https://www.facebook.com/lostboyzsantateresa

Website: https://www.haciendaokhra.com/

Website: https://www.lostboyzsantateresa.com/

Connect with Jordan:

Instagram: https://www.instagram.com/jspensir

LinkedIn: https://www.linkedin.com/in/jordanscarroll

Follow Wellness Founders:

Website: https://www.wellnessfounders.com

Instagram: https://www.instagram.com/wellnessfounders

Spotify: https://open.spotify.com/show/5YjVR6OICHSlx03nsEnNMl

Apple Podcasts: https://podcasts.apple.com/us/podcast/wellness-founders-podcast/id1842965990

Buzzsprout: https://www.buzzsprout.com/2531665/free_share_page

In this episode, we sit down with Laura Munkholm, President & Co-Founder of Walla, to unpack what it really takes to scale a wellness SaaS company without losing your soul (or your customers).

She shares how her background in sports informs her leadership style, how years of consulting in the studio space led to Walla, and what it's been like to take on the 800-pound gorilla in the space, MindBody.

Laura breaks down how their recent round of fundraising is going to fuel their AI studio software innovation, and how they've created a new category of “performance software” for studios that uses data and AI to prescribe action, not just show dashboards.

We also dive into Gen Z’s rewiring of the wellness economy, why studios should market to identities instead of age brackets, and how to build a fast-paced team that stays in their strength zone instead of burning out. If you’re building software for humans with bodies, not just users with logins, this one’s for you.

Guest Bio:

Laura Munkholm is the President and Co-Founder of Walla, an all-in-one software platform built for boutique fitness and wellness studios. A former yoga teacher, studio manager, and consultant, she’s spent two decades in the trenches helping hundreds of studios improve retention, revenue, and client experience. At Walla, she blends her on-the-ground operator experience with product, sales, and data strategy to help founders build profitable, human-centered businesses in the booming wellness economy.

Connect with Laura:

Walla: https://www.hellowalla.com/make-the-switch
Instagram: https://www.instagram.com/laura.munkholm/
Instagram: https://www.instagram.com/wallasoftware/
LinkedIn: https://www.linkedin.com/in/lauramunkholm/
LinkedIn: https://www.linkedin.com/company/wallasoftware/
Website: https://www.hellowalla.com/
YouTube: https://www.youtube.com/@walla_software
Facebook: https://www.facebook.com/laura.munkholm
Facebook: https://www.facebook.com/wallasoftware
Spotify: https://open.spotify.com/show/
Apple Podcast: https://podcasts.apple.com/us/podcast/well-well-well/

Connect with Jordan:

Instagram: https://www.instagram.com/jspensir
LinkedIn: https://www.linkedin.com/in/jordanscarroll

Follow Wellness Founders:

Website: https://www.wellnessfounders.com
Instagram: https://www.instagram.com/wellnessfounders
Spotify: https://open.spotify.com/show/5YjVR6OICHSlx03nsEnNMl
Apple Podcasts: https://podcasts.apple.com/us/podcast/wellness-founders-podcast/id1842965990
Buzzsprout: https://www.buzzsprout.com/2531665/free_share_page

In this conversation, Jordan Carroll and Alex Doman explore the evolution of neurotechnology and its impact on wellness, including Alex’s 25+ years in the space developing listening programs, authoring “Healing at the Speed of Sound,” and developing products to help people reset their nervous systems.

They discuss the importance of timing in bringing innovative products to market, the role of AI in wellness solutions, and the significance of research and relationships in product development.

Alex shares insights on the growing issue of sound sensitivity and the effects of noise pollution, emphasizing the need for community and collaboration in the health and wellness space as well as the importance of finding quiet spaces in our increasingly noisy world.

Doman also reflects on his personal journey in the neurotech field, the legacy of his family in helping those with auditory challenges, and the ongoing work with children on the autism spectrum.

Guest Bio:

Alex Doman is an entrepreneur, author, and product creator with over 25 years in brain health, neurotechnology, and therapeutic music. As the third generation in a family focused on human brain performance for more than eighty years, he has founded and co-founded multiple ventures including Advanced Brain Technologies, Vital Neuro, Sleep Genius, and The Movement Program. Through innovations like The Listening Program®, Sleep Genius™, and other evidence-based audio solutions, Alex’s work has helped millions worldwide improve self-regulation, focus, sleep, and overall well-being, while training thousands of professionals across medicine, therapy, and education.

Connect with Alex:

Instagram: https://www.instagram.com/alex_doman/

Instagram: https://www.instagram.com/advancedbraintechnologies/

Instagram: https://www.instagram.com/vital_neuro/

LinkedIn: https://www.linkedin.com/in/alexdoman/

Website: https://advancedbrain.com/

Connect with Jordan:

Instagram: https://www.instagram.com/jspensir

LinkedIn: https://www.linkedin.com/in/jordanscarroll

Follow Wellness Founders:

Website: https://www.wellnessfounders.com

Instagram: https://www.instagram.com/wellnessfounders

Spotify: https://open.spotify.com/show/5YjVR6OICHSlx03nsEnNMl

Apple Podcasts: https://podcasts.apple.com/us/podcast/wellness-founders-podcast/id1842965990

Buzzsprout: https://www.buzzsprout.com/2531665/free_share_page