This episode of WLP TV discusses the limitations of Shopify's product feed and provides solutions for optimising it. The conversation covers topics such as the basic features of the Shopify product feed, the issue of only getting 30 products in the feed, the lack of full URLs for products, and the limitation of only being able to retrieve 250 products. The episode also introduces an app called Auto Feed that solves these problems and offers three key features: title optimiser, product categories, and custom labels. The host emphasises the importance of optimising the product feed for better sales on Google Ads.

In this episode, the team discuss how to set up enhanced conversions in Google Ads and Shopify. Enhanced conversions are becoming essential for accurate attribution in the cookie-less world of digital marketing. They walk through the steps of setting up a new conversion goal in Google Ads and adding the necessary tracking code in Shopify. They emphasize the importance of having the Google tag implemented on the checkout page and provide a template for the code that includes the additional data sections required for enhanced conversions. Overall, the process is straightforward and can be done without developer involvement.

In today's episode the team take you through the top 3 tips to make sure you maximise the effectiveness of Google's Performance Max format

This week the team discussed why you should use value-based bidding in your Google ads campaigns to drive more conversions and a more efficient campaign

In this episode, Gary Reid is joined by Lucy and Jen to discuss Performance Max, an advertising format on Google. They cover topics such as the complexity of performance max, the importance of patience, the timing and planning of campaigns, the need for conversions and volume, the use of audience signals and assets, and the available bidding strategies. They also touch on the limitations of performance max, such as the lack of transparency and control, and the reliance on scripts for data insights.

In this weeks episode Gary, Jen and Lucy discuss the important elements that make your Amazon brand store successful.

In this episode, Gary, Lucy & Jen discuss the importance of getting products retail ready on Amazon and provide a checklist of key elements to optimize. The main topics covered include product titles, product descriptions and bullet points, images, customer reviews and star ratings, inventory management, winning the buy box, and enhanced brand content. The hosts emphasize the impact of retail readiness on sales and the effectiveness of advertising campaigns.

We are Polymer's alert system, part of Polymetrics, that WRP runs for clients and is available in our in-house packages. We discuss the importance of these alerts, the challenge of checking platforms manually daily, and how not checking the platforms can impact the performance of an account