Seven and a half years. Over 300 interviews. Countless solo episodes. And now, it feels like the podcast is ready for its next chapter.

In this episode, I share a preview of where the show is heading, why podcasting continues to feel like the most authentic way to connect, and how I’ve been rethinking what truly matters in the content I create.

I take you behind the scenes of the rebrand currently underway with new cover art and fresh interviews already recorded, while reflecting on the balance between saying “yes” to opportunities and protecting your energy. I also share a powerful quote that has reshaped how I view time and priorities.

Together, we’ll explore the importance of knowing when to move quickly with intention, when to slow down and create space, and how to avoid the “anxious middle” that leaves us feeling stuck.

Plus, I’ll highlight why I consistently invest 10% of my revenue into events and masterminds, and how that commitment has elevated both my business and mindset.

What you’ll learn in this episode:

• Why podcasting still feels like the deepest, most authentic way to connect
• How to know when it’s time to reimagine your creative projects
• The “52 pick up” method I use for weekly goal-setting
• Why September energy can make us overcommit (and how to check yourself before you say yes)
• The difference between going fast, going slow, and getting lost in the anxious middle

KEY TAKEAWAYS

• Stop loving in the Anxious Middle

• Your Business doesn’t have to look like everyone else’s

• Isolation kills business

• It’s okay to rebrand and evolve

• Boundaries create freedom

TIME STAMPS

• [04:23] The “seven-year itch” and reflecting on the podcast’s evolution

• [08:00] Weekly goal-setting with the “52 Pickup Method”

• [11:40] Behind-the-scenes of the rebrand process

• [16:09] Saying “hell yes” vs learning to say no

• [19:14] Join our WAVE Elora In-Person Event

• [22:12] The importance of in-person events & communities

• [25:29] Why you can’t build a business alone



• [28:19] Going fast vs going slow in work and life

MENTIONED IN THE EPISODE:

• The 52 Pick Up
• WAVE Elora

CONNECT WITH KELSEY

Thanks for tuning into this episode. All links, events & offers can be found below.

Episode show notes can be found on my website |

https://www.kelseyreidl.com/podcast

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Rank on Page # 1 of Google with Everyday SEO™ |

https://kelseyreidl.lpages.co/seo/

Subscribe to our Email Newsletter |

www.kelseyreidl.com/dose

What does it really take to build strength not just in the gym but in life and business?

This week we are sharing an episode where I sat down with Jennifer Van Barneveld (Coach JVB), owner of Strong Fitness Magazine and the powerhouse between Team Strong Girls. Her story is nothing short of inspiring.

Jennifer went from selling printer toner, to hitting what she calls her “MacDonald’s Miracle” rock-bottom moment, to building a 7-figure coaching business and leading one of the most recognizable fitness publications in the world.

Here’s what you’ll learn in this podcast

• Why you don’t need a perfect plan to start
• How to turn setbacks into fuel for growth
• The power of momentum and why clarity comes after action
• Jenni’s biggest lessons in leadership, resilience, and staying grounded through success.

If you’ve ever felt stuck, uncertain, or like you’re waiting for the “right time” to make your move, this episode is your reminder that strength isn’t about doing it all perfectly. It’s about moving forward, even when it’s messy.

TO CONNECT WITH JENNIFER:

Jenn’s instagram: https://www.instagram.com/Coach_JVB/

Strong Fitness Magazine’s Instagram: https://www.instagram.com/strongfitnessmag/

Team Strong Girls’ Instagram: https://www.instagram.com/teamstronggirls/

CONNECT WITH KELSEY

Thanks for tuning into this episode. All links, events & offers can be found below.

Episode show notes can be found on my website |

https://www.kelseyreidl.com/podcast

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Rank on Page # 1 of Google with Everyday SEO™ |

https://kelseyreidl.lpages.co/seo/

Subscribe to our Email Newsletter |

www.kelseyreidl.com/dose

Kelsey dives into how to stay inspired, productive, and consistent in your business even when it feels like the whole world has checked out for the last week of Summer Holidays!

(But also, if you want to enjoy a dang holiday… please take it!!!)

She shares personal stories, practical strategies, and mindset shifts that will help you separate yourself from the pack during what can feel like a ‘slow time’ in business, and strategies to use this time to plant seeds for Fall success.

KEY TAKEAWAYS

• Why the “summer slump” doesn’t have to dictate your results.
• The power of separation season: how to get ahead when others are slowing down.
• Simple ways to set boundaries between work and fun hours.
• How to make your workspace (and work routine) feel energizing again.
• The difference between wearing your CEO hat vs. hobby hat — and why it matters most in the summer.

TIMESTAMPS

[1:30] Why “summer slump” is soo common for entrepreneurs

[2:53] Rewriting the narratives on why slow months don’t have to be slow

[4:19] How to leverage “Separation Season”

[5:22] Tip #1 Boundaries and structures work/play hours

[9:50] Tip #2 Jazz up your workspace to bring back creativity.

[11:53] Tip #3 Keep your CEO hat on (experiment, track data, and stay consistent)

CONNECT WITH KELSEY

Thanks for tuning into this episode. All links, events & offers can be found below.

Episode show notes can be found on my website |

https://www.kelseyreidl.com/podcast

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Rank on Page # 1 of Google with Everyday SEO™ |

https://kelseyreidl.lpages.co/seo/

Subscribe to our Email Newsletter |

www.kelseyreidl.com/dose

In this episode, Kelsey dives into one of the most common struggles for entrepreneurs: feeling deflated, unmotivated, or directionless.

She shares her personal experiences, mindset shifts, and actionable strategies to regain confidence, rekindle motivation, and get back on track in your business.

Whether you’re dealing with a rough month, client setbacks, or just general burnout, this episode is packed with practical guidance to help you bounce back faster and stronger.

KEY TAKEAWAYS:

• Normalize deflated moments: Every entrepreneur experiences low confidence or dry spells; knowing this helps you respond faster instead of feeling stuck.

• Content constraints for motivation: Limit your platforms and output to reduce overwhelm; set achievable content goals and stick to them consistently.
• Surround yourself with the right people: Engage with mentors, masterminds, peers, or inspiring content to challenge your thinking and reignite drive.

TIMESTAMPS:

[0:51] Why low confidence and lack of motivation are normal in entrepreneurship

[2:51] the highs and lows of leaving corporate life to run your own business

[7:29] Return to rituals to regain energy and inspiration

[12:56] Tip #2 How to put constraints around content creation to build consistency

[15:17] How to overcome perfectionism and get content out into the world

[17:50] Tip #3 Surround yourself with inspiring people (mentors, masterminds, peers)

CONNECT WITH KELSEY

Thanks for tuning into this episode. All links, events & offers can be found below.

Episode show notes can be found on my website |

https://www.kelseyreidl.com/podcast

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Rank on Page # 1 of Google with Everyday SEO™ |

https://kelseyreidl.lpages.co/seo/

Subscribe to our Email Newsletter |

www.kelseyreidl.com/dose

In this solo episode, Kelsey pulls back the curtain on the structure, focus, and boundaries that help her show up consistently in life and business.

She shares her personal goal-setting system, called “52 Pick-Up,” and explains how assigning just one focus per week has transformed the way she approaches personal development and business growth.

Kelsey also opens up about social burnout, the need for better boundaries as a creative entrepreneur, and how simplicity in business leads to more impact, more referrals, and more peace.

If you're overwhelmed by goal setting, overcommitting, or the ever-changing world of digital marketing, this episode will help you breathe, simplify, and focus.

KEYSTAMPS

• Structure creates freedom

• Try the “52 Pick-Up” method: Focus on one area of improvement for 7 days to avoid goal fatigue and build real momentum.
• Boundaries matter: Over-socializing can drain creativity. Knowing your energy limits helps you show up stronger in your business.

TIMESTAMPS

[04:00] The “52 Pick-Up” goal setting method

[12:00] The cost of overextending socially as a creative

[14:00] How boundaries recharge your business

[21:00] The secret to simplifying your business model

[22:00] The power of “trigger words” for generating referrals

CONNECT WITH KELSEY

Thanks for tuning into this episode. All links, events & offers can be found below.

Episode show notes can be found on my website |

https://www.kelseyreidl.com/podcast

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Rank on Page # 1 of Google with Everyday SEO™ |

https://kelseyreidl.lpages.co/seo/

Subscribe to our Email Newsletter |

www.kelseyreidl.com/dose

In this solo episode, Kelsey shares a powerful reminder that sometimes the most unsexy habits in business, like tracking your numbers, are actually the most transformative.

Sparked from a candid conversation with her local barista, who casually mentioned the coffee shop was up 35% this summer, Kelsey dives into why knowing your data can fuel motivation, guide smarter decisions and unlock next level growth.

If you’ve been stuck in a season of “feeling it out”, this is your nudge to bring a little structure to your entrepreneurial journey.

KEY TAKEAWAYS

Wy fluffy advice like “just rest and receive” isn’t always the medicine your business needs

How to track both qualitative and quantitative data to align with purpose and profit

The difference between working hard on everything vs working smart on the right things.

TIME STAMPS

[01:20] The truth about fluffy advice in online business

[06:17] What it looks like to prepare based on real data

[10:21] How tracking uncovers what’s working

[12:46] Simplifying your workflow using smart data insights

CONNECT WITH KELSEY

Thanks for tuning into this episode. All links, events & offers can be found below.

Episode show notes can be found on my website |

https://www.kelseyreidl.com/podcast

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Rank on Page # 1 of Google with Everyday SEO™ |

https://kelseyreidl.lpages.co/seo/

Subscribe to our Email Newsletter |

www.kelseyreidl.com/dose

In this episode, Kelsey breaks down the fundamentals of building a marketing funnel that converts.

She shares practical strategies for consistent content creation, explores the evolving role of AI in search, and explains how small businesses owners can effectively allocate time to marketing. Kelsey also dives into navigating the balance between personal branding and separating your business identity from your personal self.

Lastly, she discusses the power of in-person networking and masterminds to grow your business in a digital world.

Whether you’re a solo entrepreneur or scaling your marketing efforts, this episode provides valuable takeaways to help you stay visible, connect authentically and nurture your ideal clients.

Amy and Kelsey also discuss:

• Mastering your marketing Funnels
• The importance of consistent content creation and 90-day marketing plans
• How AI *like ChatGPT) is reshaping SEO
• Time management tips for solo entrepreneurs to dedicate to marketing
• The value of in-person events and mastermind for business growth
• How connection and community fuel referrals and opportunities

TIMESTAMPS:

[05:10] How to create a clear marketing funnel

[11:30] How AI are changing search engine marketing

[15:00] The power of clear messaging and focusing your marketing niche

[22:00] Balancing personal brand with business identity

[30:10] The time commitment solo entrepreneurs should allocate to their marketing

[35:10] The importance of 90-day marketing plans

[47:40] The value of local connections and referrals in business growth

TO CONNECT WITH AMY SUSSEX:

Website: https://thebusinessmanagementco.com/

Youtube: https://www.youtube.com/@TheBusinessManagementCo

Instagram: https://www.instagram.com/amy.sussex/

CONNECT WITH KELSEY

Thanks for tuning into this episode. All links, events & offers can be found below.

Episode show notes can be found on my website |

https://www.kelseyreidl.com/podcast

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Rank on Page # 1 of Google with Everyday SEO™ |

https://kelseyreidl.lpages.co/seo/

Subscribe to our Email Newsletter |

www.kelseyreidl.com/dose

In this solo episode, Kelsey is diving deep into a few big things that have been on her heart including a major Instagram update that no one seems to be talking about.

Instagram just quietly changed the game by making your posts searchable on Google. Your captions now have SEO power which is huge for visibility, especially if you’ve been pouring into social and wondering why it’s not turning into long-term growth.

Kelsey also shares the full story behind the $750 she spent on a one-hour strategy session with Jenna Kutcher’s former CMO (what she learned, and why it was worth every penny).

You’ll also hear about:

• The highs and lows of receiving feedback (and how to not let it define you)
• The concept of expanders and why surrounding yourself with the right people matters
• A simple content creation reframe that completely changed how she shows up online

Whether you’re working on your personal brand or just need a little reminder that what you share actually matters, this episode is full of mindset shifts and some seriously good marketing gems.

TIMESTAMPS

[01:01] The Duality of Feedback “That was amazing” vs “That was a waste”

[04:00] A massive Instagram massive! Your Instagram posts are now searchable on Google.

[10:16] The $750 investment story behind booking the 1-hour 1:1 with Jenna Kutcher’s Former CMO

[16:56] Are you surrounding yourself with ‘expanders”

[20:06] From “Look at Me” to “Learn from Me” can flip the energy behind content creation and helps you lead with value

[24:30] Pushing past fear and centering your content around service, no perfection.

CONNECT WITH KELSEY

Thanks for tuning into this episode. All links, events & offers can be found below.

Episode show notes can be found on my website |

https://www.kelseyreidl.com/podcast

The WAVE™ Mastermind: where Canadian female entrepreneurs scale from 0-10k / months and 10-50k / months. Learn more about our group + explore upcoming events |

https://www.kelseyreidl.com/mastermind

Work with me 1:1 as your Marketing Consultant |

https://www.kelseyreidl.com/visionary-marketing-coaching

Rank on Page # 1 of Google with Everyday SEO™ |

https://kelseyreidl.lpages.co/seo/

Subscribe to our Email Newsletter |

www.kelseyreidl.com/dose