Is your “8 out of 10” client experience quietly killing your referrals, loyalty, and pricing power?

In this episode, Dr. Sam unpacks the “Serve” stage of his Find–Serve–Keep marketing model.

Backed by real-world stories and surprising survey data, Sam explains why your “pretty good” client experience may be costing you more than you think—and how to flip it into your most powerful (and profitable) form of marketing.

Listen to discover:

• Why 8/10 clients are less loyal - and what separates them from raving fans
• The hidden key to price satisfaction (hint: it’s not being cheap)
• How to hardwire a “10/10 or nothing” mindset into your team - without burning them out
• The overlooked client touchpoints that quietly erode trust and repeat visits
• How to engineer wow moments at every step of the journey
• What “educate to value” looks like in the consult room, and why it builds both confidence and conversions

If you think client experience is a soft skill, think again. It’s your secret weapon for growth.Press play and start turning everyday interactions into extraordinary marketing.

If you could use an outsider perspective on your current marketing strategy, book a time with Sam for a free marketing 'triage' ⁠here.⁠

If you'd like Sam's help to grow an abundant practice, here are 4 tools that will help:

1. Get Sam’s book “⁠⁠The Abundant Practice⁠⁠”

2. Take the⁠⁠ 7 minute Practice Diagnostic Assessmen⁠⁠t to uncover the biggest opportunities in your practice. s

3. ⁠⁠Join our FREE closed Facebook Group⁠⁠, “The Practice Incubator Group”. It’s the place we share good ideas that work in practice.

4. Want to discuss your situation? ⁠⁠Click here to have a chat. ⁠⁠

Is Your Vet Practice Website Costing You Clients?

Your website should be your hardest-working team member. But for most vet practices, it's the digital equivalent of a dozing receptionist—scaring off new clients before they ever walk through the door.

In this episode, Sam breaks down the 6 high-converting elements every veterinary website needs to turn curious pet owners into loyal, paying clients. From simple layout changes to the one video that builds instant trust, this is a masterclass in website performance for veterinary practice owners.

You’ll learn:

• Why your website is the “decision maker” for new clients - and how to pass the test
• The 6 high-converting elements every vet website should include
• Why a short, honest video from you outperforms slick marketing content
• How to use Google reviews to outrank local competitors
• A proven strategy to double or triple your 5-star reviews (without begging)
• What to avoid at all costs on your practice website

If your website isn’t working for you, it’s working against you. Let’s fix that.

Email Sam at  sam@acceleratepracticeacademy.com to help review your website and get your hands on his framework for more 5 star Google reviews than a Taylor Swift concert.

If you'd like Sam's help to grow an abundant practice, here are 4 tools that will help:

1. Get Sam’s book “⁠The Abundant Practice⁠”

2. Take the⁠ 7 minute Practice Diagnostic Assessmen⁠t to uncover the biggest opportunities in your practice

3. ⁠Join our FREE closed Facebook Group⁠, “The Practice Incubator Group”. It’s the place we share good ideas that work in practice.

4. Want to discuss your situation? ⁠Click here to have a chat. ⁠

If you run a vet practice, you’re not just a vet-you’re a marketer.

But marketing isn’t something they teach at vet school, and the odds are that you’re not a very good one! And let’s be honest: most vets aren’t exactly thrilled by marketing.

Let’s fix that.

In this episode we cut through the overwhelm and sleaze-factor often associated with marketing. Sam breaks down what marketing actually means for a veterinary clinic—and why now, more than ever, it matters.

In many vet businesses visit numbers are dipping, competition is up, and relying on “just being a good vet” isn’t enough. But here's the good news: you don’t need fancy funnels or social media stunts. You just need a simple, CEO-level way of thinking about marketing.

You’ll learn:

• Why marketing is about relationships, not persuasion
• The “Find, Serve, Keep” framework that every vet clinic should master
• How to track what’s actually working (without the guesswork)
• Why your real product isn’t medicine - it’s the experience
• How your local area and shifting demographics should shape your strategy
• The mindset shift to go from inconsistent promotion → consistent growth

Whether you’re brand new to marketing or just tired of throwing spaghetti at the wall—this one’s for you.

If you could use an outsider perspective on your current marketing strategy, book a time with Sam for a free marketing 'triage' here.

If you'd like Sam's help to grow an abundant practice, here are 4 tools that will help:

1. Get Sam’s book “⁠The Abundant Practice⁠”

2. Take the⁠ 7 minute Practice Diagnostic Assessmen⁠t to uncover the biggest opportunities in your practice. s

3. ⁠Join our FREE closed Facebook Group⁠, “The Practice Incubator Group”. It’s the place we share good ideas that work in practice.

4. Want to discuss your situation? ⁠Click here to have a chat. ⁠

Feeling the squeeze from rising wages and shrinking margins?

You’re not alone. But you don’t have to stay stuck.

In this special live coaching episode Sam puts on his business gumboots and gets into the trenches with a mixed practice owner battling one of the toughest challenges in vet business today: sky-high wage percentages and falling profitability.

Together, they break down the numbers, uncover hidden inefficiencies, and lay out a step-by-step plan to get margins back where you want them - without cutting hours or burning out the team.

Here’s what you’ll learn:

• Why wage percentages spiral out of control (and why firing staff isn’t the fix)
• How to price confidently
• The 4 KPIs every vet owner must track: ATVs, invoices per vet, COGS, and care standards
• Why the “vet does everything” model is doomed to fail, and what the alternative could look like
• Rebooking systems and revisit strategies that improve both client retention and revenue
• The standards of care metrics that drive medicine and profit
• How outsourcing drug sales to online pharmacies can actually boost efficiency and cash flow

This is a raw, numbers-driven session for veterinary practice owners where you’ll see exactly how Sam diagnoses a struggling practice and builds a path forward.

Hit play to learn how to reduce wage pressure, reclaim profitability, and run a business that works—for you and your team.

If you'd like Sam's help to grow an abundant practice, here are 4 tools that will help:

1. Get Sam’s book “⁠⁠The Abundant Practice⁠⁠”

2. Take the⁠⁠ 7 minute Practice Diagnostic Assessmen⁠⁠t to uncover the biggest opportunities in your practice. s

3. ⁠⁠Join our FREE closed Facebook Group⁠⁠, “The Practice Incubator Group”. It’s the place we share good ideas that work in practice.

4. Want to discuss your situation? ⁠⁠Click here to have a chat. ⁠⁠

You want to grow profits. But where do you start?!

(Hint: It’s not by working longer hours, or just jacking up your prices.)

In this episode we move from mindset to action as Sam reveals the 4 fundamental levers that drive profit in any veterinary practice, and how to identify which one will move the needle fastest for your business.

You’ll learn:

• The 4 key profit levers (and which one to pull first)
• Why raising prices might backfire if you do it too soon
• How to boost client visits—without feeling “salesy”
• The subtle team psychology that affects revenue
• How confidence + competence = higher profits
• The mental “brakes” that quietly sabotage growth

💡 Real results: Learn how practices in Sam’s program consistently hit 25%–40%+ net profit—without burnout.

🎯 Plus: Get access to a free strategy call to identify your #1 growth opportunity.

If you're a veterinary practice owner and you are tired of guessing and ready to grow—press play now.

If you'd like Sam's help to grow an abundant practice, here are 4 tools that will help:

1. Get Sam’s book “⁠The Abundant Practice⁠”

2. Take the⁠ 7 minute Practice Diagnostic Assessmen⁠t to uncover the biggest opportunities in your practice. s

3. ⁠Join our FREE closed Facebook Group⁠, “The Practice Incubator Group”. It’s the place we share good ideas that work in practice.

4. Want to discuss your situation? ⁠Click here to have a chat. ⁠

You say you want to earn more in your veterinary business—but what if the real barrier isn’t your fees, your team, or your town…
What if it’s you?

In this episode Sam explores one of the most powerful (and uncomfortable) questions in veterinary business: “Why are you stuck earning exactly what you’re earning—and not a cent more?”

Spoiler: It has less to do with your spreadsheet skills and everything to do with your internal beliefs about value, worth, and what’s “okay” for someone like you to earn.

We dig into:

• Why money is just an exchange of value (and how most vets get this totally backwards)

• How your subconscious mindset acts like a handbrake on your financial growth

• The hidden money stories behind your pricing discomfort

• How your brain sets “income ceilings” without your permission

• Real examples of vets who reprogrammed their beliefs—and skyrocketed their profits

• • The difference between technical, business, and wealth science (and why you need all 3)
  • Why strategy without mindset doesn’t work (and never will)

  
  

  This isn’t about greed or grind. It’s about permission. Confidence. And finally stepping into the level of success your skills deserve.

  If you’ve ever winced while quoting a high-cost treatment—or wondered why, after all your effort, it still feels like you’re not getting ahead…
  🎧 Hit play. Let’s take that foot off the brake.

  
  

  If you'd like Sam's help to grow an abundant practice, here are 4 tools that will help:

  1. Get Sam’s book “⁠The Abundant Practice⁠”

  2. Take the⁠ 7 minute Practice Diagnostic Assessmen⁠t to uncover the biggest opportunities in your practice. s

  3. ⁠Join our FREE closed Facebook Group⁠, “The Practice Incubator Group”. It’s the place we share good ideas that work in practice.

  4. Want to discuss your situation? ⁠Click here to have a chat. ⁠

  
  

In our previous episode we asked: What do you really want?

Now we ask the tougher question: Why don't you believe that you can have it?

In This Episode:

Sam reveals the six identity-level belief traps that stop vets from thriving in business—no matter how skilled or hardworking they are:

• Fear of rejection: “What will people think if I fail?”
• Scarcity mindset: “There’s never enough time, money, or help.”
• Low self-worth: “Success is for other people, not me.”
• Sacrifice story: “For me to succeed, something else will have to suffer.”
• Skills doubt: “I’m just not a business-minded person.”
• Wrong vehicle myth: “Maybe I just chose the wrong path.”

But here’s the shift:

Sam doesn’t just name the beliefs—he shows you how to dismantle and rewire them, one at a time.

You’ll Learn:

• Why identity is more powerful than strategy
• How cultural conditioning silently shapes our business beliefs
• The simple reframes that can unlock momentum and peace
• When to go beyond coaching and seek deeper therapeutic tools

This isn’t about hustle. It’s about healing the mindset that drives the hustle.

Whether you're burned out, stuck at a plateau, or just quietly wondering if you’re “made for this”—this conversation might just be the permission slip you’ve been waiting for.

Press play to challenge your story—and change your results.

If you'd like Sam's help to grow an abundant practice, here are 4 tools that will help:

1. Get Sam’s book “⁠The Abundant Practice⁠”

2. Take the⁠ 7 minute Practice Diagnostic Assessmen⁠t to uncover the biggest opportunities in your practice. s

3. ⁠Join our FREE closed Facebook Group⁠, “The Practice Incubator Group”. It’s the place we share good ideas that work in practice.

4. Want to discuss your situation? ⁠Click here to have a chat. ⁠

Have you ever caught yourself thinking, or feeling: “That kind of success just isn’t for someone like me”?

Some practice owners seem to have more freedom, more money, and more time than you could ever image. But maybe that’s for the lucky ones… the confident ones… the ones with the “right” background. But not you.

Sound familiar?

Then this is the episode you didn’t know you needed.

For our first full episode, we’re going straight to the root: mindset. Because here’s the truth—the biggest barrier to building the practice and the life you want is believing you don’t deserve it.

Sam unpacks why so many veterinary professionals unconsciously block their own success, and how to break that cycle. This isn’t just theory—it’s the start of a shift in identity, the rewiring of the stories you tell yourself.

Together, we dive into a richer definition of success—one that goes far beyond financials.

• Health
• Relationships
• Finances
• Fulfilment
• Time

Success doesn’t begin when you have it all figured out. It begins when you say, “I’m allowed to want more.”

In This Episode:

• Why mindset—not money—is the foundation of real success

• The 5 types of wealth (and how they shape your future)

• Why you don’t need to know “how” before you start

• How your internal stories are shaping your external results

• A simple identity shift: “I am…” vs. “I wish I was…”

• The role of self-awareness in rewriting your narrative

• The truth about money—it’s not the goal, it’s a tool

This is the groundwork.

This is where change begins.

Let’s go.

If you'd like Sam's help to grow an abundant practice, here are 4 tools that will help:

1. Get Sam’s book “The Abundant Practice”

2. Take the 7 minute Practice Diagnostic Assessment to uncover the biggest opportunities in your practice. s

3. Join our FREE closed Facebook Group, “The Practice Incubator Group”. It’s the place we share good ideas that work in practice.

4. Want to discuss your situation? Click here to have a chat.