R. Kenner French and Todd Baldwin discuss the essential elements of effective marketing for businesses, particularly in the real estate sector. They emphasize the importance of having a personal website, building credibility through reviews, and the strategies for collecting those reviews.
The discussion also covers lead generation, the differences between SEO and paid advertising, and the significance of long-term partnerships in marketing. Throughout the conversation, Todd shares valuable insights and practical tips for entrepreneurs looking to enhance their marketing efforts and achieve business success.
Takeaways
• Every business should have a website they own.
• Credibility is built through reviews and testimonials.
• Google reviews are crucial for online reputation.
• Automating the review process can enhance collection.
• Lead generation is essential for real estate investors.
• SEO is a long-term strategy for visibility.
• Paid ads can provide immediate visibility on Google.
• Marketing is vital for business success and sales.
• Long-term partnerships with clients lead to better results.
• Transparency and customer service are key in marketing.
Sound Bites
• You need to have a website that you on.
• Always reply back to your reviews.
• Google reviews are crucial for your profile.
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