In this episode of Untold – The Best Kept Secrets of Utah, host Jon Spiesman sits down with Kim Grob, co-founding partner of Right On, a content strategy agency with a mission to elevate sustainability communications through clarity, creativity, and co-creation.

Kim shares the origin story of Right On—from the decision to build a more balanced, creative workplace to navigating the rise of AI in content creation. But at the heart of this episode is a powerful conversation about how we talk about sustainability, why that conversation is shifting, and what sustainability will need to do to go beyond an ‘initiative’.

In Kim’s view, the politicization of sustainability—whether accusations of greenwashing or of ‘wokeness’—isn’t just a challenge, it’s a sign of progress. It means the language is evolving, people are paying attention, and brands are being called to communicate more clearly and authentically than ever before.

💬 Inside this episode:

Why Right On treats clients as co-creators, not content blockers
How AI is reshaping (but not replacing) creative work
The real danger of green hushing and how leading companies will avoid it
Why clear, relatable language matters more than jargon
The legacy of sustainability messaging—and how to get it right
Advice for aspiring entrepreneurs: “Don’t overthink it. Learn on the job.”
Kim also opens up about what it takes to run a values-driven business, why complementary skills make for great partnerships, and what the future of sustainability storytelling could look like.

🌱 Whether you're a founder, marketer, or someone passionate about sustainability, this episode is packed with fresh insights and bold perspectives.

🔔 Subscribe and don’t miss Utah’s untold stories of impact, innovation, and inspiration.

#UntoldPodcast #Sustainability #ContentStrategy #Greenwashing #Entrepreneurship #UtahBusiness #AIandCreativity #EncouragingLeaders

"We started with $462 and no clue what we were doing—but we had drive."

In this episode of Untold – The Best Kept Secrets of Utah, Conner Atkin, co-founder of Tagg N Go Express Car Wash, shares how he turned $462 and a bold idea into one of the fastest-growing regional car wash brands in the West.

From sketching ideas with business partners to building 30+ locations across Utah and Idaho, Conner walks us through the highs, lows, and lessons of scaling a business from nothing. You'll hear how creative financing, strong partnership, ambition, and a whole lot of elbow grease has shaped the company.

🎯 Inside this episode:
- How to start with no money—and still make it work
- Why the right partnership and good partner agreements can save your business
- What it really takes to grow a regional brand with staying power
- Why leadership must evolve with every stage of growth
- Making car washes a training ground for life skills
- And why your “why” matters more than any short-term win

Whether you’re starting out, scaling up, or somewhere in between, this episode is packed with insight, humility, and advice from someone who’s been in the trenches and still washing strong.

🎧 Tune in now to learn, laugh, and get inspired.

📌 #Entrepreneurship #StartupStories #Leadership #BusinessGrowth #TaggNGo #UntoldPodcast #EncouragingLeaders

In this episode of Untold, Jon Spiesman interviews Chase Dalton, founder and CEO of SiliconSigns. They discuss Chase's journey from starting an outdoor advertising company to founding SiliconSigns amidst legal challenges. The conversation explores themes of growth, overcoming complacency, and the importance of core values in business. Chase shares insights on the challenges of scaling a company and the pivotal moments that led to renewed focus and commitment to growth. In this conversation, Chase Dalton discusses the challenges of maintaining company culture and core values as a business scales. He emphasizes the importance of prioritizing customer experience over profits and reflects on the need for effective communication within the team. Chase shares insights from his journey as a leader, transitioning from an individual contributor to a CEO, and the lessons learned from his athletic background. He outlines strategies for growth, including the importance of having an exit plan and defining success in a way that prevents burnout.

📢 If you’re a leader, entrepreneur, or just love a great business story, this episode is a must-listen!

🔔 Subscribe for more untold stories of Utah’s most innovative businesses!

#UntoldPodcast #SiliconSigns #ChaseDalton #GrowOrDie #LeadershipJourney #BusinessGrowth #Entrepreneurship #CompanyCulture #StrategicPlanning #EncouragingLeaders