In this episode of Untold – The Best Kept Secrets of Utah, host Jon Spiesman sits down with Jeff Durham, co-founder and CEO of Gimme Beauty, to talk about what it really takes to build a brand with purpose in one of the most competitive industries out there.

Jeff shares how Gimme Beauty went from a small family business to a disruptive force in the hair accessories market — and why their mission and clarity of purpose drives every decision they make. From pivoting product lines to innovating based on overlooked hair types, Jeff opens up about the realities of entrepreneurship, the importance of supplier relationships, and the vision for turning a beauty brand into a global movement.

💡 In this episode:
Why innovation and details matter in even basic beauty products
How focusing on female empowerment became a competitive edge
What it means to build a community of brand builders in Utah
The role of relationships in scaling a product-based business
Jeff’s long-term mission to create jobs in developing countries and leave a lasting legacy
This is more than a business story — it’s about lifting others while you climb.

Connect with Jon on LinkedIn where he shares leadership insights regularly: www.linkedin.com/in/jonspiesman

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Untold is the podcast hosted by Jon Spiesman where we uncover the best-kept business secrets of Utah. Each week, we sit down with local entrepreneurs and business owners to explore their unique journeys, the challenges they’ve overcome, and the lessons they've learned along the way. Whether you're building your own business or just love a good underdog story, you'll find hidden gems of advice and inspiration in every episode.
New episodes drop every Tuesday at 8am.
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