• Unpopular with Josh Withers

  • 著者： Josh Withers
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Unpopular with Josh Withers

著者： Josh Withers
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  • This is Unpopular, and I’m Josh Withers. I cut my SEO teeth on our own businesses, learned more from the best, started offering it to friends, and now I’m here. Honest online business and search optimisation designed to help ease the algorithm anxiety big tech companies leave you in. I also believe that SEO is more than Google, but is about optimising your entire business to make it found everywhere.
    Josh Withers
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あらすじ・解説

This is Unpopular, and I’m Josh Withers. I cut my SEO teeth on our own businesses, learned more from the best, started offering it to friends, and now I’m here. Honest online business and search optimisation designed to help ease the algorithm anxiety big tech companies leave you in. I also believe that SEO is more than Google, but is about optimising your entire business to make it found everywhere.
Josh Withers
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エピソード
  • Episode 9: Condoms For Chairs And Other Unpopular Wedding Conversations With Shawn Miller, From Young Hip And Married

    Episode 9: Condoms For Chairs And Other Unpopular Wedding Conversations With Shawn Miller, From Young Hip And Married
    2017/05/29

    Shawn Miller runs Young, Hip, and Married - an officiant and marriage focused business in Canada. We talk about Bombbomb, Zapier, and other nerdy things in this podcast between two marriage celebrants. Special Guest: Shawn Miller. aHrm8HOrSuDGzTkdjixK
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    40 分
  • Episode 8: Heidi's Unpopular Book

    Episode 8: Heidi's Unpopular Book
    2017/05/18
    Heidi Thompson has released a book all about being unpopular! Check out the website and grab the book here or get it straight from Amazon! Auto-generated Transcript [00:00:00] Welcome to the unpopular podcast Josh with us here. Your host. And today's episode is about someone that is running an unpopular business but also they help people walk down that path towards unpopularity that is building a niche business. This is so of the wedding industry. But I hope it applies to people outside of as well as the unpopular podcast the whole unpopular deal. It's not just about wedding industry people it's about everyone building a missional business. So in this building their business hopefully business be sustainable excitable. And so I thought that today's guests could just introduce herself. [37.5] [00:00:37] I'm Harry Thompson and I hope wedding professionals grow their businesses without going crazy in the past US going crazy. [8.1] [00:00:46] The fun part. Like why. What all the psychologist going to do when we put them out of work. That's terrible. I feel sorry for the psychologists. [12.4] [00:00:59] Well what what led you into you into helping what business businesses like what is your what is your Genesis What does your Wikipedia page look like. [6.1] [00:01:06] So it all pretty much started when if you want to go way back on I was in college I were working on events fundraising events for the last time for nonprofits. And I loved it and I loved everything about the events the marketing of them because I was involved in both. [17.8] [00:01:25] And that led me to you know different jobs in the non-profit world but also branching out into the wedding world where I worked as an assistant to a wedding planner and I have all the respect in the world for wedding planners. [13.8] [00:01:39] It's too high stress for me. I'm not my thang by I always really loved the wedding and the service that was a really interesting creative industry. So. [12.2] [00:01:52] I go about my life I'm living in England and working in different marketing jobs. [7.3] [00:02:00] And I notice there is this gap in the market in the U.K. where what's coming out of the wedding media it's very fluffy in Fairy Town. But that was the exact opposite of what I saw most of the market going out there. So I created an alternative wedding fare to bring the quirky non-traditional couples together with quirky traditional vendors. And that was where. A smattering in the face that not everybody reads marketing books cause they're fine in that I could actually help these exhibitors that I was spending my time coaching to make sure they got more out of the event where during their marketing and their businesses in a broader way the wedding industry is such a beautiful unique one and I'm sure there's other industries that are like this. [57.5] [00:02:58] But but what I've found so just captivating about the winning industry is that you've somehow got all of these solar panels these these solar operators and maybe say maybe it's a husband wife maybe it's a solo with one or two staff but all these very small micro businesses that are so heavily driven by a passion like you cannot operate in the wedding industry. If you are just if you are pure capitalistic money driven by your you you just don't roll and then we need this very secret these really small market businesses with these really passionate really creative people and they are just giving it all they've got and their clients are also equally passionate like there's not many impassionate brides and grooms but most people are. Well actually I want to say every single person is planning the best wedding ever. And so there's these mixes of passions and excitement and. [57.9] [00:03:57] And what is severely lacking is some business acumen and I suppose you've you've really identified that you and I...
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    27 分
  • Episode 7: Meet An Unpopular Futurologist, James Cridland

    Episode 7: Meet An Unpopular Futurologist, James Cridland
    2017/03/17
    James Cridland is a broadcast radio and podcast speaker, writer, blogger, expert, guru, basically: a futurologist. Although we talk a little about radio, the gist of this episode is about the business of being a thought leader in a niche field. We also discuss bookkeeping and whether or not overuse notices should come from you? Automatically generated transcript Feel free to ignore this, it's just so the podcast becomes somewhat searchable Siri: [00:00:00] This is unpopular. Josh Withers: [00:00:01] Everyone this is your humble host Josh Withers, welcome to th Unpopular podcast. If you're listening through your regular podcast on other episodes go to unpopular dog show. And before this week's episode with James Cridland who's got a really cool title introduced to in a second I wasn't in about what's actually happening on Cnpopular. You see there's a free blog unpopular. This I see there's this free podcast and also also the members only blog which is available unpopular education anaphylaxis Alec was on the air is about accepting cash as a way of payment. A final personal pain. There's new better ways. Also why close down the Facebook group. That's right. The unpopular Facebook group did a slack thing is still happening or just no group like that I have no group but a big one that over in this week is about how to download images to share for your Instagram with our screen shot and screen shotting is straight from the mouth of the devil. And you just need to do that anymore. This week's episode is worth all the noise. According a cafe in Brisbane iconic coffee awesome location quiet but not quite enough. James Cridland is the guest. And we'll let him explain to you what he does. James Cridland: [00:01:07] When I say I say radio futurologist and they look at me and they laugh and they say what's that. And I said is a made up name that I put on my business card which is actually true but I'm a writer a speaker and a consultant helping radio companies understand what's next. Next on your arse. So what have you tried logistically. Just reply to me like a plain binary. Josh Withers: [00:01:33] James is a guest on the show because I want to talk about the business side of the future all. Her just being an author writer podcast a speaker email create a blogger and 2017 and the business idea that automation even just just plain or running a business but also to nerd at about radio because James has been the one to wait longer than I ever did I was only and I'm ready for a better decade. Southern Cross austereo Fairfax Media a couple of community stations. James has been doing it almost forever. Enjoy. James Cridland: [00:02:04] So this is my 20 something ninth year in radio. And I've done and I worked in lots of different bits of radio. But now I'm mostly working in the interesting bits in terms of you know new platforms. Digital radio Internet outcasting. Yeah. And also you know. And also really helping companies understand where things are. Things are changing just as in any business the way that we consume radio is changing the way that we do the radio and it's money is is changing you know so I help. Radio stations and other. And other folk understand how to make my stuff. [00:02:48] I want to talk about the business of being a future all of us which is a person that may not have been written you know soon but can we just start on radio because I'm on XM Radio which is sort of like a dirty word. But I still love either a dirty word or a very sensible word who pay my bills. I can press you through your e-mail. [00:03:14] Is that was I going to get to it. But I appreciate your passion for things Radio and also. Would you agree that the word radio is it. Is it diminishing or is it expanding too. We're going to gather up podcasts and digital streaming and streaming is radio becoming more of a collective term. [00:03:37]...
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    58 分

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