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  • Strategically Planning a Website Redesign
    2024/03/07

    In this latest episode of Unleash This, we dive deep into strategically planning a website redesign. In this video, Caroline Benach, Director of Digital Strategy at Unleashed, joins us to talk about why strategic planning is crucial, the initial steps in building a website strategy, ensuring your website goals align with your objectives, journey mapping and persona creation, determining what content should be on your website, site mapping, wireframing, designing the website, and finally, the ongoing involvement even after the website launch.

    The Unleash This podcast is dedicated to sharing industry best practices, insights, and the latest trends in B2B eCommerce to help you stay ahead of the curve. Our team of experts is committed to providing you with the tools and resources you need to succeed in today's competitive business market.

    Click the SUBSCRIBE button and elevate your business today. Visit https://unleashed-technologies.com/contact-us to unleash your business’s potential!

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    43 分
  • eCommerce Pain Points Solved! w/ CommerceWeavers
    2023/12/11

    Welcome back to Unleash This! We’re exploring the future of eCommerce with Tym Stengert, Co-founder of CommerceWeavers. Join us as we dive into the exciting world of eCommerce in 2024 with one of its visionary pioneers, Tym Stengert. Gain invaluable insights and stay ahead in the ever-evolving digital marketplace. Don't miss out, hit play now!

    The Unleash This podcast is dedicated to sharing industry best practices, insights, and the latest trends in B2B eCommerce to help you stay ahead of the curve. Our team of experts is committed to providing you with the tools and resources you need to succeed in today's competitive business market.

    Click the SUBSCRIBE button and elevate your business today. Visit https://unleashed-technologies.com/contact-us to unleash your business’s potential!

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    51 分
  • CMS Websites: How to Choose a Content Management System
    2023/11/28

    Welcome back to Unleash This! We’re covering a huge topic in eCommerce: How to Choose a Content Management System. Join Dustin as he interviews Jay Goldbach, VP of Engineering, who gives common use cases of businesses and their needs for content management systems and which tools best serve those uses. Watch and subscribe to obtain massive insights to stay ahead in the ever-evolving digital marketplace.

    The Unleash This podcast is dedicated to sharing industry best practices, insights, and the latest trends in B2B eCommerce to help you stay ahead of the curve. Our team of experts is committed to providing you with the tools and resources you need to succeed in today's competitive business market.

    Click the SUBSCRIBE button and elevate your business today. Visit https://unleashed-technologies.com/contact-us to unleash your business’s potential!

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    50 分
  • Digital Road Maps - How to Plan Your Website Goals 2024
    2023/11/13

    Welcome back to Unleash This! We’re covering a huge topic in eCommerce: How to Choose a Content Management System. We’re joined by Ryan Grieb, VP of Operations, who is interviewing Beata Mercier, Director of Account Services, to talk about digital roadmaps.  They discuss what digital roadmaps are, how they work, why they’re vital for businesses planning out their website goals, and how to create a successful digital roadmap. Watch and subscribe to obtain massive insights to stay ahead in the ever-evolving digital marketplace.

    The Unleash This podcast is dedicated to sharing industry best practices, insights, and the latest trends in B2B eCommerce to help you stay ahead of the curve. Our team of experts is committed to providing you with the tools and resources you need to succeed in today's competitive business market.

    Click the SUBSCRIBE button and elevate your business today. Visit https://unleashed-technologies.com/contact-us to unleash your business’s potential!

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    37 分
  • 'Visionary' eCommerce Platform Shopware Talks Gartner Magic Quadrant, AI, and Best Practices
    2023/09/25

    Unleash This podcast is back again! This is an important one! In this must-watch episode, join host Muhammad Hutasuhut as he sits down with the brilliant Ben Marks, the visionary Director of Global Market Development at SHOPWARE. 

    Want to know what the eCommerce landscape is going to look like in 2024? Needing to know about the cutting-edge technologies that are gearing up to meet the skyrocketing demands of Shopware's dynamic user base? Ben Marks breaks down the incredible ways eCommerce is set to reshape the way we shop and sell online.

    This podcast was created to help show you how to improve your ecommerce strategies and ecommerce tools. Stay in the know, click the SUBSCRIBE button, and elevate your business today! Visit https://unleashed-technologies.com/contact-us to unleash your business’s potential! 

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    51 分
  • Ex Apple Developer Talks About Building Custom Web Applications
    2023/09/12

    Unleash This podcast is back again! Glad to have you here! Tune in to explore the dynamic world of eCommerce and the incredible potential of digital web applications.

    Join Dustin Hickle as he interviews and uncovers strategies, insights, and eCommerce success stories that revolve around leveraging cutting-edge tools and technologies from an ex-Apple developer, Beth Macknik! 

    This podcast was created to help show you how to improve your eCommerce strategies and eCommerce tools. Stay in the know, click the SUBSCRIBE button, and elevate your business today! Visit https://unleashed-technologies.com/contact-us to unleash your business’s potential! 

    0:00 - Introduction
    1:17 - Beth Macknik’s Background
    8:29 - Customizing and ‘out-of-the-box’ web applications
    13:05 - Example of web applications with scaleable results
    17:35 - Top use cases for custom web applications in B2B
    25:58 - Positive impact of web applications on underserved communities
    29:04 - Best Practice for building web applications 

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    35 分
  • Drupal 7 is End of Life. What Are the Options? | Unleash This Podcast
    2023/08/07

    Unleash This podcast is back! We’re having an important conversation about Drupal 7. Why do you, as an ecommerce leader need to know this? Because Drupal 7 is coming to the end of its life and is sunsetting. Migrating Drupal 7 to Drupal 10 is estimated to be the popular move but what do you need to know to stay on top of this migration? What other options do we have beyond Drupal 1o? 

    Our guest Jay Goldbach, VP of Engineering, sheds light on our Drupal migration options, technical considerations, and insightful business strategies that counter Drupal’s migration.

    Click the SUBSCRIBE button and elevate your business today! Visit https://unleashed-technologies.com/contact-us to unleash your business’s potential!


    0:00 - Intro
    2:10 - What is Drupal 7?
    5:35 -  Options to move on from Drupal 7
    11:40 - Is now, 2023, a good time to migrate away from Drupal 7?
    14:25 - Is Wordpress a viable replacement for Drupal?
    21:50 - What is Backdrop CMS?
    27:10 - Jay Goldbach’s recommendations for replacing Drupal 7
    33:50 - How does ecommerce technology help underserved communities?
    42:19  - What components of my ecommerce website should I think about as Drupal 7 is sunsetting? 
    50:30 - Unleashed Technologies can help with your Drupal migration

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    52 分
  • How Hospitals Use Technology To Help Underserved Communities | Unleash This Podcast
    2023/07/24

    Discover the untapped potential of health system websites! We are exploring the captivating world of healthcare websites and their impact on patient experience. In this episode, Caroline Benach, Director of Digital Strategy, and Garrett Benskin, Senior Project Manager, dive into how health systems' websites directly influence patient experience scores and uncover strategies for creating a better user experience. We dissect the critical roles played by marketing departments, service lines, and IT departments within a healthcare organization to shape the patient experience.

    Did you know that an integrated website that focuses on patient needs and streamlines the scheduling process can positively impact the overall patient experience? Join us as we explore innovative tools and best practices to uncover how to elevate your health organization's website to new heights.

    Hit that subscribe button and elevate your business today and visit https://unleashed-technologies.com/contact-us


    0:00 - Intro and panel introductions
    2:20 - Major pitfalls to watch out for in healthcare websites
    7:50 - Tools that improve the patient’s digital experience
    13:29 - Accessibility and search functions on healthcare sites
    16:57 - Appointments, results, oh my!
    18:30 - Solutions to hurdles in large health organizations
    25:00 - Credential systems
    26:45 - Summary of pitfalls in digital healthcare organizations
    28:14 - How do digital solutions improve underserved communities?
    32:45 - How can healthcare organizations take advantage of AI? 
    40:00 - Personalization through AI
    42:20 - Closing thoughts and recommendations

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    45 分