Strategically Planning a Website Redesign
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Strategically Planning a Website Redesign
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In this latest episode of Unleash This, we dive deep into strategically planning a website redesign. In this video, Caroline Benach, Director of Digital Strategy at Unleashed, joins us to talk about why strategic planning is crucial, the initial steps in building a website strategy, ensuring your website goals align with your objectives, journey mapping and persona creation, determining what content should be on your website, site mapping, wireframing, designing the website, and finally, the ongoing involvement even after the website launch.
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