In a world where AI can generate content at lightning speed, how do you make your personal brand truly stand out? Join Charlie as she unpacks insights from marketing expert Daniel Priestley about the critical importance of authentic personal branding in an era of AI-generated content. Learn why your unique story, experiences, and personality are your most powerful marketing tools.

Podcast Timestamps:

(02:41) - AI Content Generation and Trust Challenges

(05:00) - Defining Personal Brand and Its Value

(07:56) - Overcoming Personal Branding Objections

(10:00) - Why Human Connection Trumps AI Content

(15:00) - Founders as Unique Marketing Assets

(17:37) - Closing Thoughts on Personal Branding in the AI Era

Key Themes:

• Rise of AI content generation
• Importance of authentic personal storytelling
• Building trust in a digital landscape
• Differentiating yourself beyond AI-generated content
• Personal brand as a leadership tool

CREATOR CLINIC - LEAVE US A VOICENOTE 🎙️

https://www.oacmarketing.co.uk/unfilteredinfluence

Follow us on Instagram:

Instagram: https://www.instagram.com/unfilteredinfluencepodcast/

Find out more about OAC:

Website: oacmarketing.co.uk

Instagram: www.instagram.com/oacmarketinguk/ and www.instagram.com/oactalentuk/

FREE RESOURCES: https://www.oacmarketing.co.uk/store

Connect with our host:

Instagram: https://www.instagram.com/overatcharlies/

LinkedIn: https://www.linkedin.com/in/charlie-hobbis/

In this episode of Unfiltered Influence, Charlie breaks down the critical shifts happening in the creator economy. Learn why chasing trends is no longer enough, how to develop truly original content, and why brands don't care about how fast your account is growing.

Key Timestamps:

(01:40) - Changing Influencer Landscape Discussion

(05:40) - Content Strategy and Original Content

(10:20) - Value Audit Checklist

(15:40) - Creator Case Studies

(23:37) - Final Wrap-up and Creator Clinic Q&A

Key Topics Covered:

• Content landscape changes
• The death of trends on social media
• Original content strategies
• Audience engagement techniques
• Brand collaboration insights

CREATOR CLINIC - LEAVE US A VOICENOTE 🎙️

https://www.oacmarketing.co.uk/unfilteredinfluence

Follow us on Instagram:

Instagram: https://www.instagram.com/unfilteredinfluencepodcast/

Find out more about OAC:

Website: oacmarketing.co.uk

Instagram: www.instagram.com/oacmarketinguk/ and www.instagram.com/oactalentuk/

FREE RESOURCES: https://www.oacmarketing.co.uk/store

Connect with our host:

Instagram: https://www.instagram.com/overatcharlies/

LinkedIn: https://www.linkedin.com/in/charlie-hobbis/

This is the third and final episode in our Island Retreat miniseries—and it’s a BIG one.

In this episode, I’m joined by the incredible Dior Bediako - celebrity life coach, founder of Pepper Your Talk, and someone who has genuinely changed the way I think. I first heard her on Ladies Who Launch while driving to an event (and panicking about a cancelled speaker for the Island), and by the time I pulled up, I just knew I had to work with her. So I messaged her… and I got her. No gatekeeping here - you get to hear her too.

Fresh off a Future Self Exchange in Paris that Dior co-hosted, I reflect on the power of putting yourself in rooms that stretch you, why success isn’t about good vibes and vision boards, and how emotional resilience is the key to hitting your next level.

Dior’s session on the Island is one that stayed with every single one of us. From goal setting to grief, emotional mastery to owning your story, this episode will help you:

• Rethink what it means to “feel ready”
• Embrace vulnerability as a requirement, not a weakness
• Understand why your ability to sit with discomfort is what actually unlocks your dreams
• Start living as if you already are your future self

This one’s for the dreamers who are done playing small.

Grab a pen, take notes, and then take action.

(00:00) - Intro and Paris trip overview

(03:30) - My own burnout and why 2023 felt emotionally flat

(08:29) - Introduction to Dior

(15:05) - Deep dive into goal setting and emotional resilience

(27:19) - How to show up as your future self RIGHT NOW

(35:51) - The game-changing framework for understanding your emotions

(40:12) - Embracing vulnerability as a path to success

(45:00) - Closing thoughts

CREATOR CLINIC - LEAVE US A VOICENOTE 🎙️

https://www.oacmarketing.co.uk/unfilteredinfluence

Follow us on Instagram:

Instagram: https://www.instagram.com/unfilteredinfluencepodcast/

Find out more about OAC:

Website: oacmarketing.co.uk

Instagram: www.instagram.com/oacmarketinguk/ and www.instagram.com/oactalentuk/

FREE RESOURCES: https://www.oacmarketing.co.uk/store

Connect with our host:

Instagram: https://www.instagram.com/overatcharlies/

LinkedIn: https://www.linkedin.com/in/charlie-hobbis/

Join us on The Island 🏝️

Connect with Dior on Instagram: @pepperyourtalk

Join Dior's newsletter HERE.

Dior’s Ladies Who Launch episode: Watch...

In this episode of Unfiltered Influence, we’re cutting through the noise around influencer pricing strategies. Forget follower count - this is about knowing your real value. We’re talking engagement, creativity, brand alignment, and all the factors that matter when pricing your brand collaborations.

From how to negotiate influencer rates to what you should be charging extra for (yes, including whitelisting and boosting!), we’re breaking it all down. Whether you’re new to the game or levelling up your strategy, you’ll get real talk, actionable advice, and personal stories to help you price your collaborations with confidence.

We cover everything from understanding brand goals, asking the right questions about budgets, to calculating the value of your content and knowing exactly when to push for higher fees.

Wanting to scale your collaborations and opportunities?

PURCHASE OUR ULTIMATE GUIDE TO PITCHING HERE

Timestamps:

(03:03) — Your Value Is More Than Follower Count

(08:06) — Brand Goals & Expectations Matter

(12:13) — Negotiation & Building Relationships

(18:54) — How to Calculate Content Value & ROI

(25:41) — Asking the Right Questions About Budget

(29:56) — Charging Extra for Boosting & Whitelisting

(33:44) — Pricing Breakdown: A Real Example

(39:03) — Final Tips for Confident Pricing

(39:47) — Wrap-Up & Resources

CREATOR CLINIC - LEAVE US A VOICENOTE 🎙️

https://www.oacmarketing.co.uk/unfilteredinfluence

Follow us on Instagram:

Instagram: https://www.instagram.com/unfilteredinfluencepodcast/

Find out more about OAC:

Website: oacmarketing.co.uk

Instagram: www.instagram.com/oacmarketinguk/ and www.instagram.com/oactalentuk/

FREE RESOURCES: https://www.oacmarketing.co.uk/store

Connect with our host:

Instagram: https://www.instagram.com/overatcharlies/

LinkedIn: https://www.linkedin.com/in/charlie-hobbis/

This week on Unfiltered Influence, we’re bringing you another powerful session from our live retreat series – and it’s one that truly hit home for everyone in the room.

Join us on the island with the incredible Maggie Collette – founder of Think Like a Boss, global speaker, business mentor, and newly published author. In this inspiring live workshop, Maggie shares her signature blend of mindset magic, practical tools, and no-BS truths to help you stop playing small and finally step into the version of you that’s been waiting to come out.

We’re talking:

• The mindset that separates those who think like a boss from those who don’t

• Why your self-worth directly impacts your income

• The 11 most common excuses keeping you stuck (and how to move past them)

• How the red car theory can change everything

• What it really means to play big – and why it starts with you

Whether you’re a creator, founder, or just feeling stuck in your next step, this episode is the wake-up call and warm hug you didn’t know you needed.

🎟️ Influence to Income Island Retreat – Early Bird Spots Now Open

Secure your place before it goes public: SECURE YOUR SPOT

📚 Grab Maggie’s book: Think Like a Boss

Your mindset upgrade in paperback form. ORDER A COPY

💌 Join the waitlist for future retreats and events

CREATOR CLINIC - LEAVE US A VOICENOTE 🎙️

https://www.oacmarketing.co.uk/unfilteredinfluence

Follow us on Instagram:

Instagram: https://www.instagram.com/unfilteredinfluencepodcast/

Find out more about OAC:

Website: oacmarketing.co.uk

Instagram: www.instagram.com/oacmarketinguk/ and www.instagram.com/oactalentuk/

FREE RESOURCES: https://www.oacmarketing.co.uk/store

Connect with our host:

Instagram: https://www.instagram.com/overatcharlies/

LinkedIn: https://www.linkedin.com/in/charlie-hobbis/

What exactly is a personal brand? It's more than just a logo or a curated Instagram grid - it's the essence of who you are, what you stand for, and how you're perceived by others. In this episode, we explore the concept that a personal brand is essentially your reputation amplified, and how it can become your most powerful professional asset.

Join us as we dive into Charlie's personal journey, who started with an anonymous home decor account (@overatcharlies) and transformed it into a thriving social media agency and consultancy.

In this episode, you'll learn:

• What a personal brand really is
• How to develop your core messaging
• The importance of storytelling
• Strategies for building trust with your audience
• How to turn your personal brand into professional opportunities

Whether you're an entrepreneur, creator, or professional looking to stand out, this episode provides the roadmap to crafting a memorable and impactful personal brand.

Key Timestamps:

(01:37) - Defining Personal Brand

(04:28) - The Rise of Faceless Accounts

(08:12) - Understanding Your Goals and Values

(10:00) - Core Content Pillars

(13:05) - The Power of Storytelling

(15:00) - Charlie's Journey Growing Her Personal Brand

(21:27) - Becoming an "Expert" in Your Field

(25:00) - Creator Clinic Questions

(30:00) - Final Takeaways and Advice

CREATOR CLINIC - LEAVE US A VOICENOTE 🎙️

https://www.oacmarketing.co.uk/unfilteredinfluence

Follow us on Instagram:

Instagram: https://www.instagram.com/unfilteredinfluencepodcast/

Find out more about OAC:

Website: oacmarketing.co.uk

Instagram: www.instagram.com/oacmarketinguk/ and www.instagram.com/oactalentuk/

FREE RESOURCES: https://www.oacmarketing.co.uk/store

Connect with our host:

Instagram: https://www.instagram.com/overatcharlies/

LinkedIn: https://www.linkedin.com/in/charlie-hobbis/

What if your self-image was quietly capping your success? In this episode, Charlie shares a powerful session from their recent retreat with growth coach Dawn McGruer, unpacking how confidence, mindset, and even the way we describe our work are shaping what’s possible in business and life. It’s part pep talk, part reality check, with plenty of relatable moments.

We’re talking self-worth, judgement, and why you might still be saying “just” way too much. If you’ve ever downplayed your ambitions or hesitated to own what you do, this one will hit home, in the best way.

Join our next Influence Mastermind HERE

Here are the HIghlights:

Dawn's Session (1:48)

Personal Reflections on Self-Image and Confidence (4:17)

Judgment and Societal Expectations (7:17)

Confidence and Internal Validation (9:13)

Goals and Ambition (16:04)

Language Traps and Affirmations (19:32)

Final Thoughts and Exciting Announcement! (23:42)

CREATOR CLINIC - LEAVE US A VOICENOTE 🎙️

https://www.oacmarketing.co.uk/unfilteredinfluence

Follow us on Instagram:

Instagram: https://www.instagram.com/unfilteredinfluencepodcast/

Find out more about OAC:

Website: oacmarketing.co.uk

Instagram: www.instagram.com/oacmarketinguk/ and www.instagram.com/oactalentuk/

FREE RESOURCES: https://www.oacmarketing.co.uk/store

Connect with our host:

Instagram: https://www.instagram.com/overatcharlies/

LinkedIn: https://www.linkedin.com/in/charlie-hobbis/

Picture this: a Private Island retreat filled with big ideas, bold conversations, and zero competition - just creators lifting each other higher. In this episode, Charlie and her team take you behind the scenes of the OAC retreat - 3 days focussing on personal growth, content and community.

From game-changing insights on self-image and success to exclusive opportunities in the travel industry, it’s all here. Plus, a few unexpected moments, like a roaring exercise that might just change how you deal with stress.

Whether you’re an influencer, a business owner, or someone ready to step into a bigger version of yourself, this one will hit home. You’ll hear why the right environment can shift everything, why playing small is officially cancelled, and what’s next for those feeling the FOMO from missing out.

Here are the Highlights:

The amazing impact of retreats (1:55)

What we got up to on our retreat (3:38)

The key sessions and takeaways (12:03)

Creator reflections and our highlights (17:22)

Goodie Bags! (25:36)

Links for all of our Retreat guests:

Dawn McGruer: https://www.instagram.com/dawnmcgruer/

Maggie Collette: https://www.instagram.com/_maggiecolette/ / https://www.instagram.com/think_like_a_boss.co/

Dior Bediako: https://www.instagram.com/diorbediako/

Trending Travel: https://www.instagram.com/trendingtravel/

CREATOR CLINIC - LEAVE US A VOICENOTE 🎙️

https://www.oacmarketing.co.uk/unfilteredinfluence

Follow us on Instagram:

Instagram: https://www.instagram.com/unfilteredinfluencepodcast/

Find out more about OAC:

Website: oacmarketing.co.uk

Instagram: www.instagram.com/oacmarketinguk/ and www.instagram.com/oactalentuk/

FREE RESOURCES: https://www.oacmarketing.co.uk/store

Connect with our host:

Instagram: https://www.instagram.com/overatcharlies/

LinkedIn: https://www.linkedin.com/in/charlie-hobbis/