What exactly is a personal brand? It's more than just a logo or a curated Instagram grid - it's the essence of who you are, what you stand for, and how you're perceived by others. In this episode, we explore the concept that a personal brand is essentially your reputation amplified, and how it can become your most powerful professional asset.

Join us as we dive into Charlie's personal journey, who started with an anonymous home decor account (@overatcharlies) and transformed it into a thriving social media agency and consultancy.

In this episode, you'll learn:

• What a personal brand really is
• How to develop your core messaging
• The importance of storytelling
• Strategies for building trust with your audience
• How to turn your personal brand into professional opportunities

Whether you're an entrepreneur, creator, or professional looking to stand out, this episode provides the roadmap to crafting a memorable and impactful personal brand.

Key Timestamps:

(01:37) - Defining Personal Brand

(04:28) - The Rise of Faceless Accounts

(08:12) - Understanding Your Goals and Values

(10:00) - Core Content Pillars

(13:05) - The Power of Storytelling

(15:00) - Charlie's Journey Growing Her Personal Brand

(21:27) - Becoming an "Expert" in Your Field

(25:00) - Creator Clinic Questions

(30:00) - Final Takeaways and Advice

CREATOR CLINIC - LEAVE US A VOICENOTE 🎙️

https://www.oacmarketing.co.uk/unfilteredinfluence

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Website: oacmarketing.co.uk

Instagram: www.instagram.com/oacmarketinguk/ and www.instagram.com/oactalentuk/

FREE RESOURCES: https://www.oacmarketing.co.uk/store

Connect with our host:

Instagram: https://www.instagram.com/overatcharlies/

LinkedIn: https://www.linkedin.com/in/charlie-hobbis/