Ahmad Vaseem is the Founder & CEO of Whyletz, a leading brand development agency in Dubai. With over 15 years of experience, he combines psychology, storytelling, and NLP to create powerful brand identities. As a Board Member of the Asia Pacific Branding Network and CEO of BrandtheChange.com, Ahmad is shaping the future of branding through innovation and strategy.

In this episode, we cover:
-The evolution of branding—from logos to strategic storytelling
-How psychology and NLP influence brand perception
-The secret to crafting a brand that people emotionally connect with
-AI’s role in brand personalization and where human creativity fits in
-Branding opportunities in the UAE’s growing business landscape

If you want to build a brand that stands out and stays memorable, this episode is a must-listen. Tune in for expert insights, real-world strategies, and fresh perspectives on the future of branding!

Camila Cascio, Commercial Director at DART, is a business strategist with a sharp eye for turning ideas into thriving ventures. With expertise in international expansion, company structuring, and strategic partnerships, she has helped businesses navigate challenges and unlock growth opportunities. In this episode, Camila shares insights on what it takes to grow a successful business in the UAE, common pitfalls entrepreneurs face, and strategies for scaling sustainably.

Episode Highlights:
-Building a Business in the UAE: What makes the market unique and how to leverage its opportunities.
-The Three Non-Negotiables for Startup Success: Essential factors that determine long-term growth.
-Biggest Myths About Entrepreneurship: What founders often misunderstand before launching.
-Investor Pitching Mistakes: The most common reason startups fail to secure funding.
-AI & Automation: How startups can integrate AI to stay competitive and boost efficiency.

Tune in to hear Camila’s expert take on navigating the UAE’s dynamic business environment and scaling with confidence!

Connect with Moonbox-
Website: www.moonbox.ae
Instagram: www.instagram.com/moonbox.ae
LinkedIn: www.linkedin.com/company/moonboxbrands

New to Unboxed?
Hi there! I’m Aslam Junais, Founder of the branding consultancy Moonbox and an industry veteran with over 2 decades of experience in the UAE’s digital marketing space. Visit my LinkedIn profile to join my network. Let’s connect!
www.linkedin.com/in/ajunais

Feel free to share your comments, suggestions, and thoughts below!

Khaled Abuljebain is a podcast expert and the founder of Hope It Helps Media Consulting. Known as “The Podcast Man,” he has helped businesses and individuals build authority and expand their reach through strategic podcasting. With over five years of experience and collaborations with top institutions like the American University in Dubai, Khaled shares his insights on turning a podcast from a passion project into a powerful brand-building tool.

In this episode, we cover:
✔️ The biggest challenges new podcasters face- and how to overcome them
✔️ Why most podcasts fail within 10 episodes (and how to avoid it)
✔️ How AI is transforming podcasting and what creators need to know
✔️ Strategies for growing an engaged audience and building a podcast brand
✔️ How to stay consistent, avoid burnout, and keep listeners coming back

Whether you're launching your first podcast or looking to scale, this episode is packed with insights to help you succeed. Don’t forget to like, comment, and subscribe for more expert conversations!

Connect with Moonbox-
Website: www.moonbox.ae
Instagram: www.instagram.com/moonbox.ae
LinkedIn: www.linkedin.com/company/moonboxbrands

New to Unboxed?
Hi there! I’m Aslam Junais, Founder of the branding consultancy Moonbox and an industry veteran with over 2 decades of experience in the UAE’s digital marketing space. Visit my LinkedIn profile to join my network. Let’s connect!
www.linkedin.com/in/ajunais

Feel free to share your comments, suggestions, and thoughts below!

In the latest episode of Unboxed With AJ, we sit down with Mariam Yasin, a wellness entrepreneur and branding expert with over 20 years of experience. Founder of Brand Botox, Mariam shares her journey of building emotionally connected brands while prioritising wellness.
Here’s what you’ll hear in this episode:
💡 Mariam’s take on creativity and its role in her career.
💡 The story behind Brand Botox and its unique approach.
💡 Tips for aspiring YouTubers and podcast hosts.
💡 How Mariam balances entrepreneurship with wellness, especially for women.

Connect with Moonbox-
Website: www.moonbox.ae
Instagram: www.instagram.com/moonbox.ae
LinkedIn: www.linkedin.com/company/moonboxbrands

New to Unboxed?
Hi there! I’m Aslam Junais, Founder of the branding consultancy Moonbox and an industry veteran with over 2 decades of experience in the UAE’s digital marketing space. Visit my LinkedIn profile to join my network. Let’s connect!
www.linkedin.com/in/ajunais

Feel free to share your comments, suggestions, and thoughts below!

In the latest episode of Unboxed, we sat down with Mishti Ohri, the visionary CEO of the beauty and wellness brand Saanté. Mishti brings with her a rich legacy of entrepreneurship, blending her family's traditions with modern wellness practices to create a transformative self-care brand.

In this episode, we delve into a variety of insightful topics:
💡 The evolution of Saanté and the influence of her family legacy
💡 How to build a brand that resonates with today’s conscious consumer
💡 Lessons from transitioning from the world of fashion to entrepreneurship
💡 The role of sustainability and mindfulness in shaping the future of beauty

Connect with Moonbox-
Website: www.moonbox.ae
Instagram: www.instagram.com/moonbox.ae
LinkedIn: www.linkedin.com/company/moonboxbrands
Youtube: https://www.youtube.com/@UnboxedWithAJ

New to Unboxed?
Hi there! I’m Aslam Junais, Founder of the branding consultancy Moonbox and an industry veteran with over 2 decades of experience in the UAE’s digital marketing space. Visit my LinkedIn profile to join my network. Let’s connect!
www.linkedin.com/in/ajunais

Feel free to share your comments, suggestions, and thoughts below!

In this episode of "Unboxed With AJ," we’re excited to have Anilesh Kumar, Managing Director of InTWO (MEIA, EVP). With over 15 years of experience in the Microsoft ecosystem and a proven track record of success, Anilesh shares his entrepreneurial journey, leadership insights, and future vision for the business world.

Here are some key insights from the episode:
💡 Anilesh’s journey of founding and scaling Levtech Consulting into a global Microsoft partner.
💡 The challenges and strategies behind building a successful business from the ground up.
💡 Advice for young entrepreneurs on winning clients and navigating the startup world.
💡 How he balances work-life as a busy executive and his personal approach to managing stress.
💡 Anilesh’s thoughts on the future of business and the role of digital transformation.

In the latest episode of Unboxed, we are in conversation with Giovanni Everduin, also known as Gio. With 23 years of experience in strategy, innovation, and leadership, Gio is currently the Chief Strategy & Innovation Officer and Head of Ventures at a prominent bank. Beyond his corporate role, he mentors emerging founders, serves as a board director, and even runs a creative agency, blending creativity with technical expertise.

In this episode, we explore a wide range of topics that highlight Gio's unique approach to leadership and innovation:
💡 The art of (re)building and transforming businesses
💡 Insights into mentoring the next generation of founders and how to foster innovation in young entrepreneurs.
💡 Balancing the worlds of banking and creativity
💡The story behind the award-winning documentary 'SHE'.
💡 The role of Web3 technologies in shaping the future of the banking industry.

In this episode of "Unboxed With AJ," we’re thrilled to have Jamilia Grier, Founder & CEO of ByteBao. With her extensive background in law and Web3 technologies, Jamilia is a leading voice in the digital realm. Join us as she shares her experiences and insights on the evolving tech landscape.

Here are some key insights from the episode:
💡 Jamilia’s personal journey and the challenges of building a business as an expat in the UAE.
💡 How ByteBao creates content that fosters emotional connections with audiences.
💡 The rapid evolution of the tech industry and Jamilia’s inspirations for entering the Web3 space.
💡 Common misconceptions about cryptocurrencies and their potential.
💡 The legal and ethical implications of technological advancements, including AI and data privacy.

Connect with Moonbox-
Website: www.moonbox.ae
Instagram: www.instagram.com/moonbox.ae
LinkedIn: www.linkedin.com/company/moonboxbrands

New to Unboxed?
Hi there! I’m Aslam Junais, Founder of the branding consultancy Moonbox and an industry veteran with over 2 decades of experience in the UAE’s digital marketing space. Visit my LinkedIn profile to join my network. Let’s connect!
www.linkedin.com/in/ajunais