Ahmad Vaseem is the Founder & CEO of Whyletz, a leading brand development agency in Dubai. With over 15 years of experience, he combines psychology, storytelling, and NLP to create powerful brand identities. As a Board Member of the Asia Pacific Branding Network and CEO of BrandtheChange.com, Ahmad is shaping the future of branding through innovation and strategy.

In this episode, we cover:
-The evolution of branding—from logos to strategic storytelling
-How psychology and NLP influence brand perception
-The secret to crafting a brand that people emotionally connect with
-AI’s role in brand personalization and where human creativity fits in
-Branding opportunities in the UAE’s growing business landscape

If you want to build a brand that stands out and stays memorable, this episode is a must-listen. Tune in for expert insights, real-world strategies, and fresh perspectives on the future of branding!

Camila Cascio, Commercial Director at DART, is a business strategist with a sharp eye for turning ideas into thriving ventures. With expertise in international expansion, company structuring, and strategic partnerships, she has helped businesses navigate challenges and unlock growth opportunities. In this episode, Camila shares insights on what it takes to grow a successful business in the UAE, common pitfalls entrepreneurs face, and strategies for scaling sustainably.

Episode Highlights:
-Building a Business in the UAE: What makes the market unique and how to leverage its opportunities.
-The Three Non-Negotiables for Startup Success: Essential factors that determine long-term growth.
-Biggest Myths About Entrepreneurship: What founders often misunderstand before launching.
-Investor Pitching Mistakes: The most common reason startups fail to secure funding.
-AI & Automation: How startups can integrate AI to stay competitive and boost efficiency.

Tune in to hear Camila’s expert take on navigating the UAE’s dynamic business environment and scaling with confidence!

Connect with Moonbox-
Website: www.moonbox.ae
Instagram: www.instagram.com/moonbox.ae
LinkedIn: www.linkedin.com/company/moonboxbrands

New to Unboxed?
Hi there! I’m Aslam Junais, Founder of the branding consultancy Moonbox and an industry veteran with over 2 decades of experience in the UAE’s digital marketing space. Visit my LinkedIn profile to join my network. Let’s connect!
www.linkedin.com/in/ajunais

Feel free to share your comments, suggestions, and thoughts below!

Khaled Abuljebain is a podcast expert and the founder of Hope It Helps Media Consulting. Known as “The Podcast Man,” he has helped businesses and individuals build authority and expand their reach through strategic podcasting. With over five years of experience and collaborations with top institutions like the American University in Dubai, Khaled shares his insights on turning a podcast from a passion project into a powerful brand-building tool.

In this episode, we cover:
✔️ The biggest challenges new podcasters face- and how to overcome them
✔️ Why most podcasts fail within 10 episodes (and how to avoid it)
✔️ How AI is transforming podcasting and what creators need to know
✔️ Strategies for growing an engaged audience and building a podcast brand
✔️ How to stay consistent, avoid burnout, and keep listeners coming back

Whether you're launching your first podcast or looking to scale, this episode is packed with insights to help you succeed. Don’t forget to like, comment, and subscribe for more expert conversations!

Connect with Moonbox-
Website: www.moonbox.ae
Instagram: www.instagram.com/moonbox.ae
LinkedIn: www.linkedin.com/company/moonboxbrands

New to Unboxed?
Hi there! I’m Aslam Junais, Founder of the branding consultancy Moonbox and an industry veteran with over 2 decades of experience in the UAE’s digital marketing space. Visit my LinkedIn profile to join my network. Let’s connect!
www.linkedin.com/in/ajunais

Feel free to share your comments, suggestions, and thoughts below!