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We're so fascinated on how Destination Marketing is being transformed by AI that we partnered with Mindtrip to bring together this 3-part mini series. We have an incredible line-up of speakers joining us in advance of our AI Summit to exploring how AI is transforming the way travelers dream, plan, and book their journeys.

In our first episode, we sit down with Janette Roush, SVP of Innovation & Chief AI Officer at Brand USA, to talk about how destination marketing is evolving as trip planning moves from search boxes to chat interfaces and AI-generated itineraries.

Janette shares how Brand USA is reimagining engagement - from building smarter, more conversational tools that inspire travel to creating frameworks that help DMOs and industry partners use AI responsibly and effectively. We discuss what it means to shift focus from clicks to intent, how automation can free teams to focus on creativity, and why data quality matters more than ever.

Janette is one of the sharpest minds in this space and is the perfect guest to kick off this series with. We will have 2 more episodes ready to released each Thursday which will feature Lynn Carpenter, the Global VP of Marketing for Visit California and Discover Puerto Rico CNO Storm Tussey. We will also be joined by MindTrips CMO Michelle Denogean in our final episode to talk about where this technology is heading. We hope you really enjoy this series. Don't forget to register to join our AI Summit to listen to these leaders directly.

The #1 B2B Travel Podcast Globally. Over 100 Episodes. Listeners in 125 countries. New Episodes Every Weds.

https://www.traveltrendspodcast.com/

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A misbooked flight, a lost day in Beijing, and a spark that reshaped how millions discover what to do when they land. In this Captains of Industry episode, we sit down with Tao Tao, Co-Founder and COO of GetYourGuide, to unpack what it really takes to build a global marketplace for experiences—from cold-calling suppliers before the website even existed to mastering SEO when organic growth still compounded, and designing a company around work, not titles or ego.

Tao explains why execution - not a single “big idea” - wins in travel. We explore how GetYourGuide scaled city by city, managed operator tensions with radical clarity, and made UX choices - like 24-hour cancellation - that boost conversion without breaking trust. He shares lessons on timing, luck, and how culture - anchored in curiosity, high standards, and follow-through - turns principles into performance.

Looking ahead, Asia is roaring back, with Japan leading both demand and creative supply. Learning-led experiences - from cooking classes to knife-making workshops are surging as travelers seek skill and story over stuff. As GetYourGuide expands into multi-day trips, shows, and events, Tao envisions owning more of the traveler’s journey from “What should we do tonight?” to “How do we make this trip unforgettable?” He even welcomes Airbnb’s return to experiences, noting that a rising tide of awareness lifts every boat.

If you care about the future of travel, marketplaces, or simply making great things easier to find, this conversation delivers sharp insights and practical takeaways. For more information on GetYourGuide, please visit getyourguide.com.

👉 Listen to Inside GetYourGuide's Journey Now

🔥 Special Thanks to our Season 6 Title Sponsors for their Support: Holafly, Propellic, PayCompass, Kaptio, Civitatis and WeRoad

The #1 B2B Travel Podcast Globally. Over 100 Episodes. Listeners in 125 countries. New Episodes Every Weds.

https://www.traveltrendspodcast.com/

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Tickets are booked, slides are brewing, and Seville is calling. The Tourism Innovation Summit is a three-day, five-stage gathering where tech, innovation, and sustainability meet the real reasons we travel: culture, connection, and stories that last.

We sit down with Congress Director Brigitte Hidalgo to unpack how TIS scaled to 8,000+ attendees and 400 speakers while staying sharp and useful. Expect candid sessions on AI that go beyond buzzwords, insights on “travel tribes” from group adventures to city-scale experiences, and case studies on influencer campaigns, cultural stewardship, and designing authentic moments that resonate.

If you’re weighing where to spend conference time, here’s the upside: affordable passes, a walkable city, engineered networking, and a lineup that spans Microsoft and Amadeus to bold AI startups. Can’t make it? Sessions are recorded and translated for replay back home.

Bottom line: the future belongs to organizations that blend smart tech with human-centered travel. Join us in Seville, Oct 22–24 → tisglobalsummit.com.

The #1 B2B Travel Podcast Globally. Over 100 Episodes. Listeners in 125 countries. New Episodes Every Weds.

https://www.traveltrendspodcast.com/

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Imagine walking into a distillery and being greeted by the master as a hologram who already knows your questions. That’s the bold vision of Geotourist, and where our conversation with CEO and Founder Shaon Talukder begins. From its start as an “audio map of the world” to hosting community voices, screen tourism, and accessibility routes across 94 countries, GeoTourist is redefining how stories connect travelers to place.

Shaon shares how DMOs use the platform’s view-to-visit data to prove impact, why communities and fans create the most compelling tours, and how Holoxar—an AR layer powered by light AI—is bringing guides into real-world spaces without distraction. We also look ahead to the traveler’s near future: natural language interfaces, ambient AR glasses, and real-time translation that dissolve barriers.

Packed with insights on immersive travel, destination marketing, and the future of in-destination experiences, this episode shows why the best tech amplifies human stories instead of replacing them. For more information on Geotourist, please visit geotourist.com.

👉 Listen to Turning Destinations into Immersive Storytelling Experiences Now

🔥 Special Thanks to our Season 6 Title Sponsors for their Support: Holafly, Propellic, PayCompass, Kaptio, Civitatis and WeRoad

The #1 B2B Travel Podcast Globally. Over 100 Episodes. Listeners in 125 countries. New Episodes Every Weds.

https://www.traveltrendspodcast.com/

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Discover how Viator became the world’s go-to platform for in-destination experiences. Viator is transforming how travelers discover and book more than 400,000 unique activities worldwide. In this episode, Laurel Greatrix, Viator’s VP of Marketing, takes us behind the scenes of this powerhouse and its rapid rise.

Laurel reveals how Viator’s acquisition by TripAdvisor turned into one of the industry’s most successful partnerships, blending TripAdvisor’s massive audience with Viator’s unmatched supply network and fueling a staggering 200% growth in the first year of post-pandemic recovery.

We also dive into eye-opening insights, like why 80% of experience bookings still happen offline, the decade-long surge of food tours, the lasting appeal of outdoor adventures, and how AI is reshaping the traveler journey. Laurel offers a forward-looking view on India as the next major growth market and the rising demand for authenticity — balancing mainstream attractions with the niche, personalized moments that make trips unforgettable.

Whether you’re a travel professional, an experience provider, or simply passionate about discovering the world in meaningful ways, this conversation delivers a rare inside look at how technology is rewriting the future of travel experiences. For more information on Viator, please visit viator.com.

👉 Listen to Viator: Powering 400,000+ Experiences Around the Globe Now

🔥 Special Thanks to our Season 6 Title Sponsors for their Support: Holafly, Propellic, PayCompass, Kaptio, Civitatis and WeRoad

The #1 B2B Travel Podcast Globally. Over 100 Episodes. Listeners in 125 countries. New Episodes Every Weds. Season 6 launches in September.

https://www.traveltrendspodcast.com/

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Step into the wonderfully weird world of Meow Wolf as founder Vince Kadlubek takes us behind the refrigerator door to reveal the journey from a dumpster-diving art collective to a multimillion-dollar immersive empire.

In this episode, Vince shares how a scrappy group of twenty-something artists in Santa Fe - working restaurant jobs and transforming recycled materials into fantastical realms - grew into one of the most talked-about immersive experiences in the world. A chance connection with Game of Thrones author George R.R. Martin secured their first permanent home in an abandoned bowling alley, setting the stage for Meow Wolf’s meteoric rise.

We explore how Meow Wolf taps into what modern travelers crave: physical spaces as surprising and addictive as the digital worlds we scroll through. From Omega Mart’s surreal grocery aisles in Las Vegas to exhibitions that captivate kids and grandparents alike, Vince explains how they create discovery, agency, and adventure for every visitor.

For anyone fascinated by the business of creativity, Vince also shares hard-won wisdom on prioritizing vision over logistics - a mindset that’s helped Meow Wolf evolve from a DIY art collective into an entertainment powerhouse with global ambitions.

Ready to find out why millions are stepping through refrigerators and into parallel worlds? This episode offers an inside look at the future of immersive experiences - and what they reveal about our deepest desire for wonder. For more information on Meow Wolf, please visit meowwolf.com.

👉 Listen to The Future of Immersive Art & Experience Now

🔥 Special Thanks to our Season 6 Title Sponsors for their Support: Holafly, Propellic, PayCompass, Kaptio, Civitatis and WeRoad

The #1 B2B Travel Podcast Globally. Over 100 Episodes. Listeners in 125 countries. New Episodes Every Weds. Season 6 launches in September.

https://www.traveltrendspodcast.com/

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Introducing the First Captain of Season 6!

We’re thrilled to kick off Season 6 of Travel Trends and our Captain of Industry series with Chris Hemmeter, Co-founder and Managing Partner of Thayer Ventures, for a powerhouse conversation on the future of travel and tech investment.

Chris opens the black box of venture capital, revealing what investors really look for in founders, how to stand out when raising funds, and why 2026 is set to be a defining year for travel entrepreneurs. With a proven track record as both a founder and an investor in industry-shaping companies like Sonder, Muse, and Canary Technologies, he brings hard-won insights every innovator needs to know.

This fascinating conversation also explores the game-changing role of AI —how it’s exposing critical technical gaps at major suppliers, reinventing consumer search through conversational recommendations, and unlocking vast opportunities for startups and established companies.

Chris shares his insights on key investment areas: hospitality tech, connected commerce, influencer-driven social commerce, and frictionless payments. His optimistic outlook for 2026 highlights the opportunities available for those willing to embrace risk and innovation. This discussion sets an excellent tone for our Captains of Industry series. We appreciate Chris joining us and hope you find it informative. For more information, please visit ThayerVentures.com.

👉 Listen to Investing in Travel in 2026 Now

🔥 Special Thanks to our Season 6 Title Sponsors for their Support: Holafly, Propellic, PayCompass, Kaptio, Civitatis and WeRoad

The #1 B2B Travel Podcast Globally. Over 100 Episodes. Listeners in 125 countries. New Episodes Every Weds. Season 6 launches in September.

https://www.traveltrendspodcast.com/

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Discover Colombia like never before - a country where music, nature, and community transformation redefine travel. In this Destination Spotlight episode, Dan explores this vibrant destination with Impulse Travel and their inspiring local guides.

Our journey begins with Juliana Medina (CEO) and Rodrigo Atuesta (Co-Founder), the visionaries behind Impulse Travel, who are redefining tourism as a force for good. They’ll show you a Colombia that shatters outdated stereotypes – a country brimming with warmth, creativity, and breathtaking diversity, now one of the world’s most exciting travel destinations. Stroll Bogota’s colorful markets with Raul, uncover Medellin’s remarkable urban renewal with Carolina, and feel the soul of Cartagena through Oralis’ passion for Afro-Colombian culture and coastal beauty.

World-class food, culture, and experiences - all at incredible value. Ready to see Colombia in a whole new light? Connect with Impulse Travel and mention this episode for a complimentary day tour.

The #1 B2B Travel Podcast Globally. Over 100 Episodes. Listeners in 125 countries. New Episodes Every Weds. Season 6 launches in September.

https://www.traveltrendspodcast.com/