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We're so fascinated on how Destination Marketing is being transformed by AI that we partnered with Mindtrip to bring together this 3-part mini series. We have an incredible line-up of speakers joining us in advance of our AI Summit to exploring how AI is transforming the way travelers dream, plan, and book their journeys.

In our first episode, we sit down with Janette Roush, SVP of Innovation & Chief AI Officer at Brand USA, to talk about how destination marketing is evolving as trip planning moves from search boxes to chat interfaces and AI-generated itineraries.

Janette shares how Brand USA is reimagining engagement - from building smarter, more conversational tools that inspire travel to creating frameworks that help DMOs and industry partners use AI responsibly and effectively. We discuss what it means to shift focus from clicks to intent, how automation can free teams to focus on creativity, and why data quality matters more than ever.

Janette is one of the sharpest minds in this space and is the perfect guest to kick off this series with. We will have 2 more episodes ready to released each Thursday which will feature Lynn Carpenter, the Global VP of Marketing for Visit California and Discover Puerto Rico CNO Storm Tussey. We will also be joined by MindTrips CMO Michelle Denogean in our final episode to talk about where this technology is heading. We hope you really enjoy this series. Don't forget to register to join our AI Summit to listen to these leaders directly.

The #1 B2B Travel Podcast Globally. Over 100 Episodes. Listeners in 125 countries. New Episodes Every Weds.

https://www.traveltrendspodcast.com/

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A misbooked flight, a lost day in Beijing, and a spark that reshaped how millions discover what to do when they land. In this Captains of Industry episode, we sit down with Tao Tao, Co-Founder and COO of GetYourGuide, to unpack what it really takes to build a global marketplace for experiences—from cold-calling suppliers before the website even existed to mastering SEO when organic growth still compounded, and designing a company around work, not titles or ego.

Tao explains why execution - not a single “big idea” - wins in travel. We explore how GetYourGuide scaled city by city, managed operator tensions with radical clarity, and made UX choices - like 24-hour cancellation - that boost conversion without breaking trust. He shares lessons on timing, luck, and how culture - anchored in curiosity, high standards, and follow-through - turns principles into performance.

Looking ahead, Asia is roaring back, with Japan leading both demand and creative supply. Learning-led experiences - from cooking classes to knife-making workshops are surging as travelers seek skill and story over stuff. As GetYourGuide expands into multi-day trips, shows, and events, Tao envisions owning more of the traveler’s journey from “What should we do tonight?” to “How do we make this trip unforgettable?” He even welcomes Airbnb’s return to experiences, noting that a rising tide of awareness lifts every boat.

If you care about the future of travel, marketplaces, or simply making great things easier to find, this conversation delivers sharp insights and practical takeaways. For more information on GetYourGuide, please visit getyourguide.com.

👉 Listen to Inside GetYourGuide's Journey Now

🔥 Special Thanks to our Season 6 Title Sponsors for their Support: Holafly, Propellic, PayCompass, Kaptio, Civitatis and WeRoad

The #1 B2B Travel Podcast Globally. Over 100 Episodes. Listeners in 125 countries. New Episodes Every Weds.

https://www.traveltrendspodcast.com/

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Tickets are booked, slides are brewing, and Seville is calling. The Tourism Innovation Summit is a three-day, five-stage gathering where tech, innovation, and sustainability meet the real reasons we travel: culture, connection, and stories that last.

We sit down with Congress Director Brigitte Hidalgo to unpack how TIS scaled to 8,000+ attendees and 400 speakers while staying sharp and useful. Expect candid sessions on AI that go beyond buzzwords, insights on “travel tribes” from group adventures to city-scale experiences, and case studies on influencer campaigns, cultural stewardship, and designing authentic moments that resonate.

If you’re weighing where to spend conference time, here’s the upside: affordable passes, a walkable city, engineered networking, and a lineup that spans Microsoft and Amadeus to bold AI startups. Can’t make it? Sessions are recorded and translated for replay back home.

Bottom line: the future belongs to organizations that blend smart tech with human-centered travel. Join us in Seville, Oct 22–24 → tisglobalsummit.com.

The #1 B2B Travel Podcast Globally. Over 100 Episodes. Listeners in 125 countries. New Episodes Every Weds.

https://www.traveltrendspodcast.com/