The trademark application process involves a lot more than filling out a form and waiting for your registration to arrive.

So what actually happens between deciding to protect your brand and getting your trademark registered?

In this episode, I walk you through the trademark application process from beginning to end. I cover each stage, from searching your name and preparing your application to the USPTO’s review, publication, registration, and the maintenance filings you need to keep your trademark alive.

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Getting ready to talk to a trademark attorney can feel like you need to have everything figured out first. You don't.

In this episode, I walk through what a free trademark consultation with me actually looks like, what we can talk about, and (just as importantly) what isn't appropriate for a free call. I'll also share a few simple things you can have ready so you can make the most of our 30 minutes together.

A consultation with a trademark lawyer isn't a legal analysis of your specific situation, and it isn't a high-pressure sales call. It's a chance to figure out whether trademark protection makes sense for your business, whether the timing is right, and whether we're a good fit to work together.

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You’ve picked the name. You’re excited about the launch. Maybe you’ve already invested in the branding, website, packaging, or inventory.

But what happens if you discover that someone else is already using a confusingly similar name?

In this episode, I’m talking about when to think about trademark protection when you’re launching something new — whether that’s a business, podcast, product line, new location, or rebrand.

I’ll walk through when it makes sense to do a knockout search or full clearance search, when you might consider filing a US trademark application before launch, and how your investment in a new name can affect that decision.

I’ll also talk about how the USPTO timeline can fit into your launch plans and why some businesses may want more certainty before investing heavily in a name, while others may choose to launch first and pursue trademark protection once they know they’re committed.

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Do you need a trademark if you have an LLC? Maybe you’ve already registered your business name, gotten your EIN, built your website, and started using the name. So isn’t that enough to protect your business?

In this episode, I’m breaking down the difference between an LLC, a business name registration, and a trademark—and why having an LLC doesn’t actually give you trademark protection. I’ll walk you through the different levels of rights you can have in your business name, from common law rights all the way to federal trademark registration, and explain what each one actually protects.

I’ll also help you understand how to protect your business name based on where your business is today and where you’re headed. If you’re building an online business, planning to expand, hoping to sell your business someday, or creating a brand you want to protect nationwide, there are some important factors to consider. But that doesn’t mean every business needs to file a federal trademark immediately.

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You might not think trademarks have much to do with your work as a marketing or branding professional.

But if you're naming businesses, products, programs, or creating logos and other brand assets, trademark considerations can become an important part of the process.

In this episode, I’m looking at trademarks from two sides of the marketing and branding world: protecting your own business and helping protect your clients. I’m also sharing how you can become more knowledgeable about trademarks without stepping outside your lane.

You don't need to practice law. You don't need to become a trademark attorney. But you can learn how to spot potential trademark issues, recognize when a trademark should be part of the conversation, and know when it's time to bring in someone who specializes in this area.

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You’ve been building your business under a name you love, and then suddenly someone tells you they trademarked it first. Maybe you’ve received a cease and desist letter. Maybe you’re just trying to figure out whether someone else actually has rights to the name you’re using.

So what do you do?

In this episode, I’m breaking down what it really means when someone trademarked your business name before you did and why the answer isn’t always as simple as who has a registration. I’ll explain how trademark rights actually work, why use in commerce matters, and why having a big social media presence doesn’t necessarily mean you have stronger trademark rights.

I’ll also walk you through the three paths that may be available if you receive a trademark cease and desist letter: fighting for your rights, exploring a concurrent use agreement, or deciding that rebranding is the better path forward. And if you’re not dealing with a problem yet, I’ll explain how a full clearance search can help you avoid trademark infringement issues before you invest heavily in your brand.

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You know you need a trademark search. But then you're hearing different terms thrown around like clearance search and knockout search, and you're not actually sure what the difference is or which one you need.

In this episode, I'm breaking down exactly what separates a knockout search from a clearance search and why that distinction matters for your business. I'll walk you through what each type of search actually looks at, how the costs and timelines differ, and when each one is the right call for where you're at in protecting your brand.

I’m also sharing the two trademark search services I offer: the Trademark Strategy Session, which includes a live knockout search conducted on a call with me, and the full Clearance Search and Report. This way, you’ll know exactly what each option includes and can choose the level of searching that makes the most sense for your business right now.

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If you’re a breathwork facilitator, it’s easy to assume trademark law doesn’t really apply to you. You’re not selling a physical product, and you can’t trademark a breathwork technique. So what exactly are you protecting?

In this episode, I’m kicking off a series focused on specific types of practitioners and service providers, starting with breathwork facilitators. I’ll walk through what trademark actually protects, why your brand and reputation matter, and the different parts of a breathwork business that might be worth protecting as you grow.

We’ll also look at how trademarks can support future revenue streams—from signature programs and retreats to facilitator training, licensing, and products—and why you don’t need to trademark everything you create.

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